2.Overview.docx

Assessments are a chargeable or free one to one session designed for you to develop a social connection with a student, learn more about their goals and direct them to the most suitable next step within the coaching journey. It is your choice to decide if the Assessment is offered free of charge or...

Assessments are a chargeable or free one to one session designed for you to develop a social connection with a student, learn more about their goals and direct them to the most suitable next step within the coaching journey. It is your choice to decide if the Assessment is offered free of charge or on a chargeable basis. It is vital that whichever option you chose the customer understands it is an opportunity to meet the coach, discuss their needs and not receive a lesson. Assessment are offered on a private basis to clients. This is vital so that you can understand the needs of the customer and direct them to the most appropriate coaching opportunities. It is up to you to decide on the durations of the Assessment you would like to offer depending on your needs and the further programming opportunities available. However, we recommend that Assessments should be a minimum of 30 minutes to allow enough time to build a strong relationship with the customer. A vital component of an Assessment is to discover prior to the session a background to the customers needs and goals. This will help you to determine the appropriate setting for their Assessment such as on the course or on the driving range. It is important to distinguish between the role of an Assessment and a lesson. Assessments are not designed to be replacements for your regular lesson durations but an opportunity to connect with a new student, find out more about their goals and recommend them to coaching opportunities to suit their needs. Assessments play a vital role in activating and converting new students into further programming and activities at your club. Assessments are designed to engage new students into your coaching programs. It provides you with an opportunity to capture new leads and then engage them at your facility before they embark on their coaching journey with you. During an Assessment you can form a connection with the new student to help you to build trust and loyalty. You can learn more about them, their needs and aspirations to drive a connection in the long term. The Assessment is a chance to showcase your coaching and your facilities. You can expose students to how you can help their game and the technology and practice facilities available. It is also a chance to introduce them to the club environment, driving footfall and membership growth for your venue. During an Assessment you should aim to discover the goals and aspirations of the students. This will allow you to recommend the appropriate coaching opportunities for them. Once you have found out the aspirations of the student you can direct them to the next step on their coaching journey. This may include private coaching plans or the range of group coaching options. You can also guide them to further opportunities within the club environment. Whilst the Assessment isn't designed to replace your regular lessons, you should ensure that you provide the student with some clear guidance on ways to improve their game and allow them to leave with a nugget of information that will help them improve and ultimately come back for more! Ultimately, Assessments are an opportunity to engage new students in your coaching programs and life at your facility. Therefore, it sits as an activation program in Phase 2 of the coaching journey. An Assessment will provide you with an opportunity to direct a new student to the right program for their needs and this may include any program within Phase 2 or 3. The success of the Assessment is not just down to delivering a great experience on the day. The communication and engagement you have with the student prior to and after the Assessment is vital to drive conversion into your coaching programs and give the student a knockout experience within your coaching business. There are three stages to an assessment which will be covered in more detail later in this training module. Stage 1 is the actions required prior to the Assessment. Once you have captured a new lead you should proactively engage with the student on crucial information about their game as well as communicate information about the upcoming Assessment. Stage 2 is the Assessment Delivery. This isn't just how you structure and deliver the Assessment itself but you need to ensure you are organized, meet and greet the student and provide the chance to communicate key information. Finally, Stage 3 is the after care you provide to the student post assessment. You should prioritise proactively following up with the student after the Assessment. This might be to gather feedback, communicate coaching program information or any specific information related to the Assessment content. In order to deliver an Assessment, you of course need new students and the processes you put in place to capture leads is vital. The exact ways in which you do this will be specific to your coaching business however we have some recommendations that you put in place, based on the success of the program with clients around the world that we have worked with. If you have a business website, you should capture leads through specific web pages and contact forms. This will allow you to showcase the Assessment information and capture crucial information. You should market your Assessments through digital campaigns and in house marketing materials. You can utilise the resources in our marketing toolbox to do this! Of course their is no better tool to capture new leads than word of mouth. You should clearly outline the role of an Assessment to your students and on site staff to drive referrals.