2.- [ ] Orbis Programming Overview_Industry-Challenges.docx

Orbis Golf Programing has been built out of years of industry experience, working on the ground at academies and clubs across the world. Throughout our journey we have seen the golf industry thrive in many ways including enhancements in coaching skills, technology and the rise in the popularity of...

Orbis Golf Programing has been built out of years of industry experience, working on the ground at academies and clubs across the world. Throughout our journey we have seen the golf industry thrive in many ways including enhancements in coaching skills, technology and the rise in the popularity of the game. However, we see challenges in the industry which are leading to missed opportunities to make the golf coaching operations at any club, central to success for all stakeholders. Clubs are missing out on retention of customers, a pipeline of new members, engagement and increased spend of current members. Coaches are missing out on coaching revenue, not being valued by the clubs they are contracted to, and do not have the resources to deliver exceptional experiences to customers. Customers needs are not being met. Not just their golfing goals and aspirations, but also their social needs. This is leading to fewer visits, less spend at the club and ultimately golfers leaving the game altogether. We therefore feel their is a need for real change. Often the club and the coaching operation's goals are misaligned due to a lack of communication and clarity on the needs of each stakeholder. The experience of customers at the venue can often vary greatly. With lack of standardizations across the coaching programs and operations. As coaches and clubs move further apart, the perceived value that each stakeholders offers the other is only decreasing causing increased risk. Multiple systems are often available within a venue and within the coaching operations itself, leading to challenges in the customer experience as well as monitoring, tracking and reporting on activity. Finally, traditional training routes for coaches are heavily focused on coaching methodology, and a gap exists in relationship management and operating an effective coaching operation at a club.