Affiliate Marketing 2024/2025 Past Paper PDF

Affiliate Marketing IS3150 AY 24/25 Sem 1 Professor (Adj) Lai Kok Fung Recap: Ad Pricing Model Affiliate Marketing = CPA Only pay when certain qualifying criteria are met Pay by Success:...

Affiliate Marketing IS3150 AY 24/25 Sem 1 Professor (Adj) Lai Kok Fung Recap: Ad Pricing Model Affiliate Marketing = CPA Only pay when certain qualifying criteria are met Pay by Success: Pay per Transaction Pay per Lead Pay per Download Pay per Activation 2  Affiliate Marketing Options for Advertisers Influencers Build Join Work with selected influencers on Build your own affiliate program, Join an existing affiliate program pay-on-success arrangement e.g., Install “affiliate marketing” and place your offers there. plug-in on eCommerce platform like Shopify Option 1: Work with Selected Influencers Negotiate with selected influencers on pay-per- success agreements, perhaps with a small retainer fee Need to identify the right influencers When too many influencers, tracking and scaling become challenging. May need to work with influencer platform.  Affiliate marketing is a type of marketing where publishers, Option 2: Affiliate known as affiliates, earn a commission by promoting a product Programs or service for a retailer or advertiser. https://www.shopify.com/blog/affiliate-marketing Build Your Affiliate Program Platforms like Shopify and Wordpress provide APP and plugin for affiliate marketing Affiliates register on your site, obtain unique affiliate ID Promote your products with unique affiliate ID, eg, https://myshop.com/?myaffilateID=12345678 Platform registers sale and pay commissions to affiliates Affiliate Report: Example 7 Build Your Own Affiliate Network: Challenges Task: find sufficient affiliates willing to advertise for your products and getting paid only on successful conversions. 1. Technical Implementation (Easy) In established ecosystems like WordPress & Shopify, this is addressable by suitable plug-in or app. 2. Affiliate Recruitment (Hard) Potential affiliates must have sufficient reach (traffic) Potential earnings must be sufficiently attractive to affiliates 8  Challenge: Finding High-Traffic Affiliates High-traffic affiliates seek high Won’t join, too expensive, returns. demand CPM rather than CPA Low-traffic affiliates bring little or Nano influencers no sales 9 Option 3: Join an Affiliate Network Affiliate networks are ad networks that aggregate “offers” from advertisers (merchants) and pay publishers on CPA. They will: Display ”offers” on network Receive money from advertisers Track successful transactions Pay publishers Affiliate Network: Examples Mostly US / European traffic 11 Affiliate Marketingers People who seek to profit from affiliate marketing without making their own products 1. May be a popular blogger/Youtuber, or good in performance marketing 2. Selects offers from one or more affiliate networks 3. Display the offers on own traffic, or 4. Pay for traffic elsewhere à Arbitraging, i.e., manage the risks between paying 3rd parties upfront for traffic and being paid by affiliate networks for delivering results https://affiliateworldconferences.com/ 12 Affiliate Marketing Workshop 13 Internet Get Rich Scheme Watch out for these keywords: 1. Drop shipping 2. Find top-selling products with high profit margin 3. “No internet knowledge needed” 4. Free course, limited time offers 15 Assignment 5 (due Nov 4) 16