Podcast
Questions and Answers
What characteristic do high-traffic affiliates typically seek in affiliate offers?
What characteristic do high-traffic affiliates typically seek in affiliate offers?
Which of the following services does an affiliate network NOT provide?
Which of the following services does an affiliate network NOT provide?
What role do people who engage in arbitraging play in affiliate marketing?
What role do people who engage in arbitraging play in affiliate marketing?
What is a common misconception associated with internet get-rich schemes in affiliate marketing?
What is a common misconception associated with internet get-rich schemes in affiliate marketing?
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What is a significant drawback of low-traffic affiliates?
What is a significant drawback of low-traffic affiliates?
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What does CPA stand for in the context of Affiliate Marketing?
What does CPA stand for in the context of Affiliate Marketing?
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Which of the following is NOT a pay-per-success arrangement option in Affiliate Marketing?
Which of the following is NOT a pay-per-success arrangement option in Affiliate Marketing?
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What is a critical challenge when working with too many influencers?
What is a critical challenge when working with too many influencers?
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Which platform feature aids in building an affiliate program?
Which platform feature aids in building an affiliate program?
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What do affiliates receive when they successfully promote a product?
What do affiliates receive when they successfully promote a product?
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What is a potential technical advantage of building an affiliate program using established ecosystems?
What is a potential technical advantage of building an affiliate program using established ecosystems?
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What is a common issue faced when creating your own affiliate network?
What is a common issue faced when creating your own affiliate network?
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When affiliates promote a product, how is their success typically measured in Affiliate Marketing?
When affiliates promote a product, how is their success typically measured in Affiliate Marketing?
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Study Notes
Affiliate Marketing Overview
- Affiliate marketing is a type of performance-based marketing where publishers (affiliates) promote products or services for retailers.
- Publishers earn a commission for each sale or lead generated through their unique affiliate link.
- Publishers can be influencers, bloggers, or websites.
- Affiliate programs can be built in-house or through existing networks.
Ad Pricing Models
- CPA (Cost Per Acquisition): Pay only when a certain qualifying criteria is met. Pay by success. This includes pay per transaction, pay per lead, pay per download, and pay per activation
- CPM (Cost Per Mille): Paid per 1000 views.
- CPC (Cost Per Click): Paid per click on an advertisement.
Affiliate Marketing Options for Advertisers
- Influencers: Partner with selected influencers for pay-on-success arrangement.
- Build: Create your affiliate program, using an eCommerce platform plugin.
- Join: Join an existing affiliate network or program.
Challenges in Building Your Own Affiliate Network
- Task: Finding enough affiliates willing to advertise products, with payment only on successful conversions.
- Technical Implementation (Easy): Suitable plugins or apps are available for WordPress and Shopify.
- Affiliate Recruitment(Hard): Potential affiliates need sufficient traffic, and sufficient earnings to be attractive.
Challenge: Finding High-Traffic Affiliates
- High-traffic affiliates seek high returns which can be a problem
- Low-traffic affiliates bring little or no sales.
- Nano influencers may be more approachable
Option 3: Joining an Affiliate Network
- Affiliate networks aggregate offers from advertisers, and pay publishers for qualified leads or sales.
- Networks display offers on their platform, and publishers receive payments for generated sales, based on the specific terms negotiated with advertisers.
Affiliate Network Examples
- Several companies offer affiliate network options (ex. Commissionfactory and Clickbank) that allow businesses and affiliates to connect.
- These networks often aggregate a diverse group of products, and handle commission tracking.
Important Keywords to Watch Out For
- Drop Shipping: Finding top-selling products with high margins.
- No Internet Knowledge Needed
- Free Courses: Limited-time offers
Affiliate Marketing Assignment
- The assignment asks for strategies on employing affiliate marketing for a client.
- Key questions include identifying affiliate types, acquisition methods, commission structures, and commission tracking/settlement.
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