Affiliate Marketing Study Guide PDF

Study Guide: #### **Campaign Types & Strategies** - - - - - #### **2. Tools for Affiliate Marketing** - - - - - - - - - - #### **3. Landing Pages & Traffic Sources** - - - - - - - - - - - #### **4. Spy Tools & Ad Networks** - -...

Study Guide: #### **Campaign Types & Strategies** - - - - - #### **2. Tools for Affiliate Marketing** - - - - - - - - - - #### **3. Landing Pages & Traffic Sources** - - - - - - - - - - - #### **4. Spy Tools & Ad Networks** - - - - - #### **5. Campaign Execution** - 1. 2. 3. 4. 5. #### **6. Ads, Angles, and Niches** - - - - - - - - - - #### **7. Cost Structure for Affiliate Campaigns** - - - - - - - #### **8. Example Campaign Breakdown** - - - - - - - - ### **Quiz: Affiliate Marketing Campaigns and Tools** **1. What is the primary goal of a Storefront/Restaurant campaign in affiliate marketing?** a\) To make millions passively by delegating tasks.\ b) To beg for millions, using any available means, especially focusing on product and traffic.\ c) To build partnerships for long-term income.\ d) To optimize the ad network and reduce costs. **2. Which of the following is NOT an example of an ad network?** a\) Taboola\ b) Facebook Ad Manager\ c) Google AdSense\ d) Anstrex **3. What is the main purpose of Spy Tools like Adplexity and Anstrex?** a\) To spy on competitors\' traffic sources.\ b) To create ads from scratch.\ c) To monitor and analyze successful ads and campaigns.\ d) To run ad campaigns. **4. What should you do first when launching an affiliate campaign?** a\) Create a new ad network.\ b) Find a solid campaign to replicate and gather content.\ c) Start generating traffic from multiple sources.\ d) Sign up for a new affiliate network. **5. Which of the following is an example of a niche in affiliate marketing?** a\) Facebook Ads\ b) Insurance\ c) Campaign Management\ d) Spy Tools **6. What is a landing page in an affiliate marketing campaign?** a\) The page where the offer is closed.\ b) The first page a user sees after clicking an ad, often optimized for conversions.\ c) The page where ads are displayed.\ d) A page used for collecting affiliate sign-ups. **7. How do you define an angle in an affiliate marketing campaign?** a\) The ad network you use to place ads.\ b) The tone or approach used in an ad to appeal to a specific demographic.\ c) The design of the landing page.\ d) The target audience for your ad. **8. Which tool is typically used to track and optimize affiliate campaigns?** a\) Anstrex\ b) LiquidWeb VPS\ c) Voluum\ d) MultiLogin **9. What is a war chest in the context of affiliate marketing?** a\) A tool for creating ads.\ b) A budget for buying ads and generating traffic.\ c) A web hosting platform.\ d) A tracking tool for campaigns. **10. What is the purpose of the funnel in an affiliate marketing campaign?** a\) To organize the ad network.\ b) To guide users through the process from ad click to purchase.\ c) To collect user data for remarketing.\ d) To improve landing page conversion rates. **Answer Key:** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-- #### **1. Overview of 3 Campaigns Testing Strategy** - - - - - - - - - - #### **2. Key Performance Indicators (KPIs)** - - - - - - #### **3. Post-Test Strategy** - - - - #### **4. 3-Step Optimization Process (Using the Number \"3\")** 1. - - - - - - 2. - - - - - - 3. - - - - - #### **5. Scaling** - - - - - - - - ### **Quiz: 3 Campaigns Testing Strategy** **1. What is the main benefit of testing three campaigns at the same time?** a\) It saves time and helps identify the best-performing campaign faster.\ b) It allows you to increase your budget across all campaigns.\ c) It ensures each campaign has an equal chance of succeeding.\ d) It reduces the risk of losing money. **2. How do you calculate CTR (Click-Through Rate)?** a\) Number of conversions divided by the number of impressions.\ b) Number of clicks divided by the number of impressions, then multiplied by 100.\ c) Number of ad groups divided by the number of campaigns.\ d) Number of landing page clicks divided by the number of ad clicks. **3. If you test three campaigns for 3 days and find that Auto Insurance has the best performance, what do you do next?** a\) Pause all three campaigns and start over.\ b) Increase the budget for Auto Insurance to 3x its payout and pause the two lowest-performing campaigns.\ c) Continue testing the other two campaigns for another 3 days.\ d) Double the budget for Auto Insurance but keep all campaigns running. **4. What is the next step after selecting the winning ad group based on performance indicators?** a\) Run the campaign for another 30 days.\ b) Pause the other two ad groups and increase the budget for the winning ad group.\ c) Create a new set of 3 campaigns.\ d) Wait for the traffic source to optimize the campaign. **5. What is the primary goal of Step 1 in the 3-step optimization process?** a\) To analyze customer feedback.\ b) To test which ad image and angle get the best reaction.\ c) To write the best ad copy.\ d) To scale the campaign as quickly as possible. **6. In the optimization process, what should you do if the campaign is not profitable after testing different ad groups and angles?** a\) Stop the campaign and start a new one.\ b) Test new ad headlines and body copy using the same \"3x\" process.\ c) Pause the best-performing ad group and switch to a new traffic source.\ d) Increase the budget without making any changes to the ads. **7. When scaling a successful campaign, how should you adjust the daily budget?** a\) Increase the budget by 10x each time.\ b) Raise the budget by 3x every 3 days.\ c) Keep the budget the same for the next 30 days.\ d) Decrease the budget until you are profitable. **8. What should you do if your ROI dips after raising the daily budget?** a\) Continue raising the budget until the ROI improves.\ b) Reduce the budget back to the previous level, optimize ads, and then increase again when ready.\ c) Stop the campaign and start a new one with a higher budget.\ d) Ignore the dip and continue scaling. **9. Which of the following is an example of an ad group angle?** a\) Auto Insurance.\ b) Smiles, Cars, Money.\ c) \$6/day budget.\ d) Conversions. **10. Why is it important to test ads for 3 days before making any decisions?** a\) To give enough time for the traffic source to optimize the ads.\ b) To ensure all ads are equally distributed.\ c) To avoid spending too much money on underperforming ads.\ d) To get customer feedback. **Answer Key:** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. **---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\--** ### **Study Guide: Budget Sweet Spot & Landing Page Copying** #### **1. Understanding Budget Sweet Spot in Affiliate Marketing** - - - - - - - - #### **2. Copying Landing Pages for Affiliate Marketing Success** - - - - - - - - - - - - - - - - - - - - - #### **3. Step-by-Step Instructions for Using Spy Tools** - - - - - #### **4. Key Takeaways for Landing Page Copying** - - - ### **Quiz: Budget Sweet Spot & Copying Landing Pages** **1. What is the recommended way to scale your daily ad budget?** a\) Increase by 5x every 2 days.\ b) Raise it by 3x every 3 days and monitor ROI.\ c) Double the budget each day to find the sweet spot quickly.\ d) Start with a high budget and adjust based on campaign performance. **2. Which of the following is the main reason landing pages are important in affiliate marketing?** a\) They are less expensive than direct linking.\ b) They are crucial for testing and optimizing conversion rates.\ c) They are required by most affiliate networks.\ d) They help reduce the cost of ads. **3. Which of the following is NOT a spy tool mentioned in the notes?** a\) Follow.net\ b) WhatRunsWhere\ c) AdBeat\ d) Google AdWords **4. How should you use Follow.net for spying on competitors?** a\) You can see all campaign data for free without limitations.\ b) You must manually visit each competitor's landing page and analyze it.\ c) Sign up for a free account, add a URL, and see traffic, images, ad copy, and keywords.\ d) Follow.net automatically generates ad creatives for you. **5. What should you do if your ROI starts to dip after increasing your daily budget?** a\) Continue increasing the budget.\ b) Lower the budget back to the previous successful level.\ c) Start a new campaign from scratch.\ d) Change the landing page completely. **Answer Key:** 1. 2. 3. 4. 5. #### **1. Launching a Campaign:** - - - - - - - - #### **2. How to Copy Landing Pages (Part Two) -- Affiliate Advice** - - - - - - #### **3. How to Copy Landing Pages (Part Three) -- Tools and Steps** - - - 1. 2. 3. 4. - - - - - - - #### **4. How to Copy Landing Pages (Part Four) -- Testing and Setup** - - - - - - - - - - - #### **5. Key Tips for Copying Landing Pages** - - - #### **6. Identifying Winning Landing Pages** - - - #### **7. Monitor Competitors' Landing Pages** - - - - - #### **8. How to Get Alerts When Competitors Make Changes** - - - - - - ### **Quiz: Next Steps in Affiliate Marketing** **1. What is the first step when launching a campaign after collecting your assets (banner ads, text ads, traffic sources, and keywords)?** a\) Start the campaign with a large budget.\ b) Build the campaign exactly as it was created by another affiliate.\ c) Create your own version to compete against the original and test.\ d) Begin scaling the budget immediately. **2. What should you expect when launching your campaign with copied ads and landing pages?** a\) Instant profits from the start.\ b) Immediate success without any optimization.\ c) It may take time to see profits, even if the landing pages are working for others.\ d) No need to test or optimize; it will work perfectly as-is. **3. Which app is recommended for downloading landing pages on a Mac?** a\) HTTrack\ b) SiteSucker\ c) Adobe Dreamweaver\ d) FileZilla **4. When downloading a competitor's landing page, why is it important to remove tracking scripts?** a\) To reduce the page load time.\ b) To ensure the page is functioning properly without external interference.\ c) To make the landing page look better.\ d) To make the page load faster for visitors. **5. What is the main goal after uploading and testing a landing page?** a\) To immediately start running ads with a large budget.\ b) To test multiple landing pages and optimize the best-performing one.\ c) To stop testing and focus solely on the design.\ d) To make the landing page look exactly like the original without making any changes. **6. What is the main advantage of using monitoring tools like VisualPing or ChangeDetection when copying landing pages from competitors?** a\) They allow you to steal competitors\' content legally.\ b) They send you an email every time your competitors make updates to their landing pages.\ c) They increase the speed at which you can create new landing pages.\ d) They guarantee success when you copy a landing page. **Answer Key:** 1. 2. 3. 4. 5. 6. **---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\--** ### ### ### **Study Guide: Affiliate Marketing Tools and Strategies** #### **1. Competitor Monitoring Tools** - - - - - - - #### **2. Getting Free Angles, Images, and Landing Pages** - - - - - - - - - - - - #### **3. Working with Native Ad Networks (e.g., RevContent)** - - 1. 2. 3. - - - - - - ### **7-Question Quiz: Affiliate Marketing Tools and Strategies** **1. Which of the following is the primary function of VisualPing and ChangeDetection?** a\) To track social media mentions.\ b) To monitor competitors\' websites for changes.\ c) To find profitable ad placements.\ d) To track sales conversions. **2. What is the advantage of using Adicted.io in affiliate marketing?** a\) It offers premium features at no cost.\ b) It provides ideas for angles, images, and landing pages from Facebook ads.\ c) It automates the creation of landing pages.\ d) It helps you automate your ad campaigns. **3. What is a \"Widget ID\" in native advertising?** a\) A unique identifier for an affiliate network\'s tracking code.\ b) A tag that identifies the publisher\'s website.\ c) A code that identifies ad placements within a publisher\'s website.\ d) A script used to track cookies on a landing page. **4. What type of imagery is most commonly used in ads for the \"Refinance\" vertical?** a\) Wrinkles and faces.\ b) Cash, checks, and financial imagery.\ c) Fitness models and weight loss images.\ d) Exotic vacation destinations. **Answer Key:** 1. 2. 3. 4. **---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\--** ### ### ### **Study Guide: Creating Whitelists & Blacklists for Effective Advertising** #### **1. Whitelist Campaigns and Geo-Targeting** - - - - - - - - - - - - - - - - - - #### #### **5. Cookie Tracking and Conversion Tracking** - - - - - #### **6.What is a Blacklist in Advertising?** - - #### **7. When to Use a Blacklist vs. Whitelist** - - - - - - - #### **8. How to Create a Blacklist Campaign** - - - - - - - - - - - - #### **9. Pros of Using Blacklists for Scaling** - - - #### **10. Tools for Facebook Ad Campaigns** - - - - - - - - - - - - - #### **11. Key Metrics for Ad Success on Facebook** - - - - #### **12. Compliance and Best Practices** - - #### **13. Conversion-Boosting Strategies** - - #### **14. Competitor Analysis** - - #### **15. Additional Tools and Resources** - - - - 1\. **Hosting:** BLUEHOST --- COULD BE A GREAT RESOURCE FOR MASTERING BASICS EARLY ON , LIQUIDWEB VPS --- IS ABLE TO HANDLE HIGH VOLUME, SUCCESSFUL CAMPAIGNS WITHOUT CRASHING 2\. **Domain Name:** (NameCheap.com or buy through your webhost to make it easier) 3\. **Tracking Tool:** (Voluum as an example) - Tracking tool tracks the basic behavior of the leads/customers when in a Sales Funnel 4\. **Spy Tool:** Adplexity, most expensive but most popular, (Advault.io \$1 Trial for 9 days, then \$100s per month. Follow.net is free, less useful alternative) , http://adicted.io/ 5\. **Affiliate Network/Marketplace:** (A4D, w4, clickbooth, etc.) - Where youll go to find affiliate partners, affiliate managers, and other affiliate marketers 6\. **Ad Network:** (RevContent, Facebook Ad Manager, Taboola, lots more) Other necessary skills-- Banner ad creation: (Photoshop, Canva, anything that we already use) Landing page HTML editor **(Dreamweaver)** **A4D** **Share a sale** **ClickBank** **If you can convert a high clip you can get clicks at high clip (PPC)** ### **Quiz: Creating Blacklists for Effective Advertising** 1. - - - - 2. - - - - 3. - - - - 4. - - - - 5. - - - - 6. - - - - 7. - - - - 8. - - - - 9. - - - - 10. - - - - **11. Why should you focus on using a whitelist in affiliate marketing campaigns?** a\) It helps increase traffic volume without focusing on performance.\ b) It targets ad placements that have already proven to be profitable.\ c) It reduces the need for geo-targeting.\ d) It ensures you spend your budget on as many placements as possible. **12. How can you ensure you're not getting random, low-performing ad placements from an affiliate manager?** a\) Ask for a list of 50+ placements to maximize your chances of success.\ b) Request 7-8 of the best-performing placements for your niche (vertical).\ c) Focus only on placements with the lowest cost-per-click.\ d) Use only one ad placement to avoid confusing results. **13. How does a longer cookie duration impact affiliate marketing?** a\) It decreases the likelihood of conversion.\ b) It ensures you are compensated for sales over a longer period, even if the customer doesn't convert immediately.\ c) It limits the number of conversions you can track.\ d) It speeds up the sales process. ### **Answer Key:** 1. ---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-- ### **Facebook Ad Account Quality Management** \*\*1. **Quality Scores** - - - - - - \*\*2. **Facebook Rep** - - - - ### **Advertising Policy Compliance** **1. Prohibited Practices** - - - - - **2. Exit Popups** - - - - ### **Landing Page Optimization** \*\*1. **Key Optimization Tools** - - \*\*2. **Design Tweaks for Compliance & Performance** - - ### **Conversion Boosting Strategies** \*\*1. **Live Chat** - - \*\*2. **Lead Gen Best Practices** - - ### **Competitor Analysis and Ad Spy Tools** **1. Tracking Competitors' Ads** - - **2. Ad Spy Tools** - - - - ### **Ad Campaign Setup & Bidding Strategies** \*\*1. **Video Ads** - - \*\*2. **Manual Bidding Strategy** - - ### **Custom and Lookalike Audiences** \*\*1. **Segmentation** - - \*\*2. **Lookalike Audiences** - - ### **Optimizing for the Facebook Algorithm** \*\*1. **Factors Influencing Ad Success** - - - \*\*2. **Account History & User Feedback** - ### **Facebook Ad Compliance & Best Practices** \*\*1. **Policy Compliance** - - - - \*\*2. **Content Creation** - - ### **Essential Tools and Resources** \*\*1. **Ad Tools** - - - \*\*2. **Ad Networks** - - \*\*3. **Spy Tools** - ### **Final Tips** - - - ---\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-- [Questions for Enock: ] What if you got more than 1-2 that are working? Do you still have to get rid of one? Is it being reduced down in order to determine the scalability of a particular element/traffic source/audience? Is there ever a time to switch to a whitelist ? Can you review the bids segment again? (I believe the notes are missing from time stamp 4:20-4:52) How is the bid price determined ?