Special Topic: Overview of Events Management PDF

SPECIAL TOPIC PEPING C. PEDRO Lecturer 1 st Semester A.Y. 2024 -2025  OVERVIEW OF EVENTS MANAGEMENT 2  BRIEF HISTORY AND DEVELOPMENT OF EVENTS INDUSTRY EXHIBITIONS *Traveling traders would show their...

SPECIAL TOPIC PEPING C. PEDRO Lecturer 1 st Semester A.Y. 2024 -2025  OVERVIEW OF EVENTS MANAGEMENT 2  BRIEF HISTORY AND DEVELOPMENT OF EVENTS INDUSTRY EXHIBITIONS *Traveling traders would show their goods on city streets and bring goods with them to the next city that they would visit. *Nonetheless, modern-day exhibitions, especially world fairs, began during the Industrial Revolution around the 19th century. At these world fairs, products and cultures of various countries are showcased for the visitors to see. *The first world fair of considerable size was in London, England in 1851. it was dubbed the “Great Exhibition.” *Two years later, the Americans followed suit with their “Exhibition of the Industry of all Nations” held in New York. There were over 5,000 exhibitors from 23 different countries showcasing new inventions, such as the telegraph by Samuel Morse and the sewing machines. 8/03/20XX 3 * Eiffel Tower was built for the 1889 Exposition Universal in Paris. *The first Ferris wheel was created for the World Columbian Expo in Chicago in 1893. *The World’s Fair 1970 was held on March 15 to September 13, 1970 in Osaka, Japan was the first world exposition held in Asia. With the theme “Progress and Harmony of Mankind”. *In the most general sense, is an organized presentation and display of a selection of items. *In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. *Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs. 4 MEETINGS AND CONVENTIONS The Congress Vienna staged in 1814-1815, one of the first international conferences in the world, is said to be one of worthy size and significance to be considered the birth of Europe’s convention sector. Until World War I, Congress served as a venue for diplomats to meet together to preserve peace. In the United States, the first convention bureau was established in Detroit in 1895. Detroit’s success became popular throughout the country and soon, other cities followed. This led to the founding of the International Association of Convention and Visitor Bureau (AICVB) in 1914, which was later renames to Destination Management Association International (DMAI). DMAI claims to be the world’s largest association of convention and visitors' bureaus, serving more than 1,500 individual members from over 625 destination marketing organizations in more than 25 countries. 5 MI CE in the Philippines Manila became the first international meetings destination in the Southeast Asia when it hosted the International Monetary Fund (IMF) meeting in 1976 at the newly inaugurated Philippine International Convention Center (PICC). The full blast construction of tourism infrastructure called for the development of an academic program and manpower training. Hence, the Asian institute of Tourism was established as a degree-granting unit of the University of the Philippines System, also in1976. In line with these developments, the Philippine Convention Bureau was created in the same year by virtue of Presidential Decree No. 867. In July 1987, PCB was reorganized and rename as Philippine Convention and Visitors Corporation (PCVC). 6 WHAT IS AN EVENT? Refer to the things that happen around us. There are generally two kinds of events. There are ordinary events that occur naturally in our environment and in our daily lives. On the other hand, there is this Special event. Which, many people gather together for a purpose; some people need to travel to participate, while some spend a lot of time and resources planning for the event and making sure that everything unfolds as expected. Special events can therefore be characterized as follows: 1.Organized for a specific purpose 2.Attended by a number of participants 3.Held in a specific, pre-determined place 4.Time-bound (such that it has a beginning and an end) 5.Cost a lot of resources Based on the aforementioned characteristics, we can draw the basic questions we need to ask when we are organizing an event. The questions can be summarized as the “5Ws and 1H” for easier recall. The 5Ws and 1H acronym stand for: 1.What event are we organizing? 2.Why are we organizing the event? 3.Who are expected to attend and to organize the event? 4.How many attendees and organizers? 5.Where is it going to be held? 6.When is it going to be held? 7.How much is it going to cost? Therefore, the elements of an event are: 1.Type and title of event 2.Purpose for holding the event 3.Participants of the event and the roles they play (i.e. organizer, attendees. Etc.) 4.Place or the venue where the event is going to take place 5.Date and time of the event 6.Resources 8  Table 1.1 Framework for Developing an event Concept Paper ( 5Ws and 1H) Contingency refers to a “Plan B” to address unforeseen of unexpected circumstances 9 Types of Special Events Personal Events Organized by and for friends and family to celebrate life’s important milestones. These include shower parties, birthday parties, baptisms, weddings, achievements blowouts, reunions, anniversaries and funerals. 2. Corporate Events Organized to improve the productivity and profitability of companies and contribute to the achievement of corporate goals. These include product launchings, sales rallies and trade shows. 3. Community Events Gatherings of the members of a community and their guests to commemorate historical and/or religious events, promote arts and culture, and strengthen social bonds. Examples of such are festivals, school or church events, art exhibits, and local sporting events. Examples of these are World Youth Day celebrations, the World Expo, and the Olympics. 10 WHAT IS MICE? MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS MEETINGS A general term that refers to the gathering of the people to discuss a set agenda or do a particular activity. It can be an ad hoc basis or following a set pattern such as an annual stockholder’s meeting. INCENTIVES A tool to encourage employees to increase sales or provide solutions. Incentive travel- means using travel as a reward for accomplishments such as reaching a sales quota, winning a completion and the like. CONGRESS A regular gathering of people who belongs to religious, cultural, professional or other associative groups. 11 WHAT IS MICE? MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS CONVENTION -which is used interchangeably with congress and refers to a large national or international meeting. However, unlike a congress, a convention is usually held to commemorate A an event or milestone for the host organization; thus, it is usually held at regular intervals and each staging is given a theme. CONFERENCE -is a scholarly gathering to exchange views and consequently, to convey a message, open debate, or give publicity to some opinions on specific issues, such as climate change. Most conferences are for “study” purposes. B EXHIBITION -It showcases new products, services, information, D or promotional materials mounted for the purpose of public relations, sales, and marketing. C - According to Ladkin and Spiller (2000), it is an activity designed to targeted supplies of products, goods and/or services to demonstrate and promote to a certain market. 12 Two Types of EXIBITION: 1. CONSUMER SHOW- a showcase of products that are offered to the public, mostly for the purpose of direct sales or promotion to end users. 2. TRADE SHOW- for commerce at a bigger scale. It brings together industry players targeting similar markets. It is intended to provide a venue for sales leads, contacts with influencers and suppliers, networking, gathering competitor intelligence, and building an image to the customer. 13 OTHER TERMINOLOGIES RELATED TO EXHIBITIONS: Exhibition Manager- the head organizer or promoter of an exhibition. The exhibition manager leads the exhibition organizers team and is responsible for managing the exhibit finance, sales of exhibit space and operations. 2. Exhibitor – the company or business person who rents the booth space from the exhibition manager to showcase the exhibitor’s products and for other purposes. 3. Booth Contractor- subdivides a huge empty exhibit space into smaller spaces which the exhibitors are going to rent; the contractor also provides temporary facilities to exhibitors (shell/ walling for the booth, carpet, table, chairs, signage, lighting, and power source—for free). 14 OTHER TERMINOLOGIES RELATED TO EXHIBITIONS: 4. Raw Exhibition Space- ” raw space ” or floor with rough markings just to indicate the boundaries and size of your rented space in the exhibition hall. An exhibitor may design the raw space in any way as long as no venue house rule is violated. 5. Shell Exhibition Space- an exhibition space with a enclose called “ shell”. The shell gives booths a uniforms look and somehow, makes the ambiance common in all trade shows. FASCIA BOARD- signboard on top of the most visible side/s of the booth; - it indicated the name of the name of the exhibitor or the purpose of a service desk. 6. Exhibitor Manual- a book of instructions and information for exhibitors regarding the exhibit venue and services offered by the official booth contractor. 15 Criteria for Evaluating a MCE Venue (3 C’s): COST – a common factor in decision-making, not only for event venues. The venue to be selected must be within the budget of the organizer. Its payment terms must also match the schedule and cash flow of the event. CONVENIENCE – encompasses the availability on the target date, accessibility, proximity to other support services, suitability of space to the type of event, and its safety features. It is an important factor to consider when selecting the event venue. CHARM – the appeal of a venue or is commonly known as the “ X” factor. It is the thing that attendees will keep talking about after the event is over. It can be manifested in the cultural value of the venue, such as a UNESCO World Heritage Site. 16 THANK YOU! 17