MICE Module 1 & 2 Handouts PDF

University of San Agustin College of Commerce Department of Hospitality Management TMPE 3 – CRUISE TOURISM MODULE...

University of San Agustin College of Commerce Department of Hospitality Management TMPE 3 – CRUISE TOURISM MODULE 1 – Meaning and Importance of MICE and the Key Players and their Roles in the Hospitality and Tourism Industry M I C E Meetings Incentives Conferences/ Conventions Exhibitions The MICE industry is one of the fastest growing and lucrative areas of the tourism and hospitality Industry. In discussing the MICE industry in our reference, the terms “MICE and conventions, meetings, and events” are used interchangeably. Events refer to the things that happen around us. There are generally two kinds of events: Page | 1 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management The following are the definitions of each sub-sector of MICE: The Role and Components of the MICE Industry The MICE industry is an exciting and profitable segment of the tourism and hospitality industry. A major source of revenue for the tourism and hospitality industry comes from the meetings, incentives, conventions, and exhibitions segment of the industry. As the tourism and hospitality industry saw great increases in expenditures, meetings, incentives, conventions, and exhibitions experienced great growth as well. With the many changes the tourism and hospitality industry has undergone in the past 20 years, the importance of MICE has become more recognized. Page | 2 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management The Components of the MICE Industry Development Over the Past Century Archeologists who investigated ancient cultures have found ruins that served as places where primitive people gathered to discuss common interest. Each village or hamlet had its common gathering place. As geographical areas grew, cities became the meeting places for people who wanted to trade goods or discuss common problems. As cities became the center of activities for geographical regions and transportation improved, the desire of the people to gather and discuss things of common interest became more widespread. Main reasons for convening were: Trade Associations Professional Regulations Fraternal Regulations Religious Regulations Page | 3 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management Many trade, professional, fraternal, and religious associations have historical roots in Europe. In the United States, such activity took place only in the mid-1800’s.As America grew, so did its trade, professional, fraternal, and religious associations. In the Philippines, Manila its capital, is proud to have pioneered the international meeting industry in Southeast Asia. 1976 was a memorable year for the region. It was in this year that Manila opened its door to Asia’s first full-pledged convention center. The Philippine International Convention Center (PICC) In 1996, Manila celebrated 20 years as a leading destination for meetings, conventions, and exhibitions. The MICE Industry Today Page | 4 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management Page | 5 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management MODULE 2 - MICE Players and Planning Characteristics and Responsibilities of MICE Key Players The MICE Planners and their Characteristics and Responsibilities Page | 6 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management In general, MICE planners are responsible for the following: Page | 7 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management PRE-EVENT ACTIVITIES Page | 8 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management ON-SITE ACTIVITIES Page | 9 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management POST-EVENT ACTIVITIES Page | 10 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management MICE Planning There are several steps to be followed in the process of MICE planning Page | 11 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management Page | 12 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management BUDGET & SITE LOCATION: Page | 13 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management SITE LOCATION – KINDS OF ROOM SETUP Page | 14 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE  University of San Agustin College of Commerce Department of Hospitality Management Page | 15 TM1O/HM9 INTRO TO MICE MODULE 1 – MODULE 2 HANDOUTS. SEPTEMBER 2024 TM1O/HM9 INTRO TO MICE