Overview of Events Management - 1st Semester
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Questions and Answers

What significant organization was founded in 1914 in response to the popularity of Detroit’s success?

  • Global Hospitality Group
  • International Association of Convention and Visitor Bureau (correct)
  • National Tourism Organization
  • Event Planning Association

Which city was the first international meetings destination in Southeast Asia, hosting an IMF meeting in 1976?

  • Hanoi
  • Manila (correct)
  • Kuala Lumpur
  • Bangkok

What is NOT a characteristic of special events as defined in the content?

  • Occurred spontaneously (correct)
  • Time-bound with a beginning and end
  • Cost a lot of resources
  • Held in a specific location

Which question is included in the '5Ws and 1H' used in event organizing?

<p>When is it going to be held? (B)</p> Signup and view all the answers

What year did the Philippine Convention Bureau undergo reorganization and get renamed to the Philippine Convention and Visitors Corporation?

<p>1987 (C)</p> Signup and view all the answers

What was established as a degree-granting unit of the University of the Philippines System in 1976?

<p>Asian Institute of Tourism (D)</p> Signup and view all the answers

What is one of the elements that defines an event?

<p>Type and title of the event (A)</p> Signup and view all the answers

How many members does DMAI claim to serve?

<p>1,500 (B)</p> Signup and view all the answers

What best describes a corporate event?

<p>Meetings aimed at industrial improvements and corporate goals (C)</p> Signup and view all the answers

What is one of the costs associated with special events, as highlighted in the content?

<p>Cost of resources (C)</p> Signup and view all the answers

Which of the following is NOT classified as a type of special event?

<p>Weekly team meetings (B)</p> Signup and view all the answers

What does MICE stand for in the context of special events?

<p>Meetings, Incentives, Conventions, Exhibitions (A)</p> Signup and view all the answers

Contingency planning in event management refers to which of the following?

<p>Preparing a backup plan for unexpected circumstances (A)</p> Signup and view all the answers

In the context of personal events, which of the following is an example?

<p>Birthday parties (A)</p> Signup and view all the answers

Which of the following best defines a convention?

<p>A large national or international meeting (C)</p> Signup and view all the answers

Who are the primary participants in personal events?

<p>Family and friends celebrating milestones (D)</p> Signup and view all the answers

What significant event marked the beginning of modern-day exhibitions during the Industrial Revolution?

<p>The Great Exhibition in London (C)</p> Signup and view all the answers

Which invention was showcased at the Exhibition of the Industry of all Nations in 1853?

<p>The sewing machine (B)</p> Signup and view all the answers

What was the theme of the World’s Fair held in Osaka, Japan in 1970?

<p>Progress and Harmony of Mankind (D)</p> Signup and view all the answers

Which of the following events is considered the birth of Europe’s convention sector?

<p>Congress Vienna (B)</p> Signup and view all the answers

In which year was the first convention bureau in the United States established?

<p>1895 (B)</p> Signup and view all the answers

Where do exhibitions typically take place?

<p>Cultural or educational settings (C)</p> Signup and view all the answers

Which structure was built for the 1889 Exposition Universal in Paris?

<p>Eiffel Tower (C)</p> Signup and view all the answers

What type of exhibitions focus on commercial interests?

<p>Trade fairs (D)</p> Signup and view all the answers

What is the primary purpose of a conference?

<p>To exchange views and facilitate open debate (B)</p> Signup and view all the answers

Which of the following best describes a consumer show?

<p>Showcases products to the public for direct sales (D)</p> Signup and view all the answers

Who is responsible for managing the operations of an exhibition?

<p>Exhibition Manager (A)</p> Signup and view all the answers

What is raw exhibition space?

<p>A designated area marked only for rental purposes (B)</p> Signup and view all the answers

What is the main focus of a trade show?

<p>To bring together industry players for networking (C)</p> Signup and view all the answers

What role does a booth contractor serve at an exhibition?

<p>To provide temporary facilities and subdivide exhibit space (A)</p> Signup and view all the answers

An exhibition primarily designed for promoting goods and services to a targeted market through demonstrations is categorized as what?

<p>Trade Show (C)</p> Signup and view all the answers

What distinguishes a shell exhibition space from a raw exhibition space?

<p>Shell space includes basic structures like walls and is enclosed (B)</p> Signup and view all the answers

Study Notes

Overview of Events Management

  • The events industry has evolved from traveling traders showcasing goods to modern exhibitions, especially during the Industrial Revolution in the 19th century.
  • The first significant world fair was the Great Exhibition in London in 1851, followed by the Exhibition of the Industry of all Nations in New York in 1853.
  • Major innovations displayed at these fairs included the telegraph by Samuel Morse and sewing machines.

Exhibitions

  • Notable structures like the Eiffel Tower were built for the 1889 Exposition Universal in Paris.
  • The Ferris wheel was introduced at the World Columbian Expo in Chicago in 1893.
  • The first World Expo in Asia took place in Osaka, Japan, in 1970, themed "Progress and Harmony of Mankind."
  • Exhibitions are organized presentations, typically in cultural or educational settings and can vary from art exhibits to trade fairs.

Meetings and Conventions

  • The Congress of Vienna (1814-1815) is recognized as one of the first international conferences, marking the start of the modern convention sector.
  • The first convention bureau in the U.S. was established in Detroit in 1895, leading to the formation of the International Association of Convention and Visitor Bureaus in 1914.

MICE in the Philippines

  • Manila hosted the first international meeting in Southeast Asia in 1976, establishing its position as a key destination for conventions.
  • The Asian Institute of Tourism was created in the same year to support tourism infrastructure, alongside the establishment of the Philippine Convention Bureau.

Definition of an Event

  • Events can be categorized as ordinary (naturally occurring) or special (purpose-driven gatherings).
  • Characteristics of special events include being organized for a specific purpose, attended by participants, held at predetermined locations, time-bound, and resource-intensive.

Event Planning Questions

  • Utilize the "5Ws and 1H" framework for planning events: What, Why, Who, Where, When, and How much.

Types of Special Events

  • Personal Events: Celebrations like birthdays, weddings, and reunions.
  • Corporate Events: Aimed at enhancing company productivity, including product launches and trade shows.
  • Community Events: Gatherings that promote cultural and historical significance, such as festivals or local sporting events.

What is MICE?

  • MICE stands for Meetings, Incentives, Conventions, and Exhibitions.
  • Meetings: Gatherings to discuss specific agendas.
  • Incentives: Travel rewards for employees achieving sales goals.
  • Congress: Large regular gatherings for collective groups.
  • Convention: Commemorative large meetings with themes, distinct from congresses.
  • Exhibition Manager: Leads and manages exhibition operations and finances.
  • Exhibitor: A business renting space to showcase products.
  • Booth Contractor: Constructs and provides facilities within exhibit spaces.
  • Raw Exhibition Space: Unfinished space rented for exhibits that can be customized.
  • Shell Exhibition Space: Enclosed exhibit space commonly rented by exhibitors.

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Description

This quiz covers the brief history and development of the events industry, focusing on exhibitions and their evolution from traveling traders to modern-day world fairs. Perfect for students of C. Pedro's course in Events Management for the 2024-2025 academic year.

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