Latest Trends for Creative Businesses PDF

AS2002 LATEST TRENDS FOR EACH CREATIVE BUSINESS For a creative business to be successful, innovation is a must. The business should be updated with the latest design trends because clients always want something new and something differ...

AS2002 LATEST TRENDS FOR EACH CREATIVE BUSINESS For a creative business to be successful, innovation is a must. The business should be updated with the latest design trends because clients always want something new and something different. Photography and Videography 1. Aerial Shots - It is also known as a birds-eye view. Shots capture the view on what's going down below. The drone is used to take photos and video of the aerial view. Aerial photography and videography are requested by clients who have an event and want to capture the aerial view of the events place or specific scene at the event. There are also real estate clients who want to show the unique perspective of the property and the area around the property. Aerial shots also added to the cinematic and artistic look of video production and photography. Source: http://www.visionomics.net/4-easy-ways-to-make-your-drone-footage-more-cinematic/ Source: Eugene Michel Photography Source: Forbes.com | Photo courtesy of Aegle Wellness Center, Balesin Island Source and Credits to Michael Gabriel Sumastre of https://www.sumastre.photography/ 05 Handout 2 *Property of STI Page 1 of 15  AS2002 2. Same Day Edit - Back in the day, it was only a full video of events but now, clients have the option to have a copy of the full video of their event and the same day edit which shows the video highlights of the events. This is usually 5-8 minutes long. 3. Product and Food Photography - Product and food photography already exist way back but it was just this late 2019 and 2020 that product and food photography started to be more in demand because e- commerce and digital marketing starts to stand out and be more popular, giving convenience to the shoppers online. Source: WhenInManila.com Source: Larrysa Suaid from Pexels Source: Larrysa Suaid from Pexels Source: Nixon Johnson from Pexels 4. Cloud Storage - Before, photos and videos use to be delivered to the client. It's in an album or packed in the CD. It usually takes longer. With the rise of the latest technology, clients already have the option to get their photos and videos shared with them in the cloud drive such as google drive, Dropbox, One Drive, and the like. 5. DSLR is Already a Niche - While DSLR used to be the only type of camera that can shoot high-quality photo and large video camera is used to be the only equipment to capture films, now videos can be already shot in a DSLR. The Mirrorless camera is starting to be popular in the photography and videography world because it's handy and easy to carry and can provide the same quality as the DSLR camera. 05 Handout 2 *Property of STI Page 2 of 15  AS2002 Graphic Design 1. Minimalism - Clients consider this approach when they ask for design whether in print or online. It’s because it achieves better load time and more compatible with the online or print platform. It creates a highlight on the client’s products. Credits to: https://www.creativeboom.com/ Credits to: Just in Case by Menosunocerouno Credits to: TaoSin Studio 05 Handout 2 *Property of STI Page 3 of 15  AS2002 Credits to: Fauzi Mutaqin 2. Bold Colors and Graphics – Some brands succeed in having this type of design because it attracts the younger audience. Selecting the best color will be the first step. Some company is now selecting loud colors such as magenta to get noticed. Credits to: Fiverr Credits to: https://thenextweb.com/ 3. User Interface (UI) Design – Credits to: Boostingwriter.com User interface design is creating the look and feel of a mobile or internet application. Some graphic design entrepreneurs already included UI design in their service because users are more into their mobile phones and online these days and are availing services online. Credits to: Anri Iaganashvili, Medium.muz.li 05 Handout 2 *Property of STI Page 4 of 15  AS2002 Credits to: Tubik Blog Credits to: Abduzeedo.com 4. Illustrations – Hand-drawn images are becoming more attractive than a stock image. Some clients prefer a hand-drawn logo or images for their brand. Hand-drawn illustrations create a distinct business identity and worry-free on copyright issues. Credits to: 123RF 05 Handout 2 *Property of STI Page 5 of 15  AS2002 Credits to: https://theoandphilo.com/ Credits to: iStock Credits to: Freepik 5. Typography Craze – To create more innovative and modern compositions, designers are playing with typography big time. Decorated with beautiful flowers, geometric shapes, and more creative 05 Handout 2 *Property of STI Page 6 of 15  AS2002 elements, artistic typography is certainly the perfect solution to nail the attention. ("Graphic Design Trends 2020: Breaking the Rules", n.d.) Credits to: Graphic Mama Animation 1. Isometric Motion Graphics Animation – Isometric technique that uses that depicts three-dimensional elements into two-dimensional elements that give more perspective to the objects. Credits to: Pinterest 05 Handout 2 *Property of STI Page 7 of 15  AS2002 Credits to: Matt Hitch Credits to: Giffer 2. Mixed Media – A combination of real video and 3D animation in a single output. It blends, photos or videos with 2D or 3D animation. Credits to: Slurpy Studios Credits to: Pinterest Credits to: Pinterest UK 3. Digital Surrealism – Digital surrealism is the result of numerous trying to show three-dimensional life on flat screens. Surreal digital art demonstrates us a virtual world filled with clean-cut visuals and materials that seem to be familiar and fictitious at the same time. Such overlap extends the limits, makes well-known objects behave in unexpected ways, and creates captivating imaginary. ("Motion Trends 2020", 2020) 05 Handout 2 *Property of STI Page 8 of 15  AS2002 Credits to: Giffer Credits to: Giffer 4. Cross-Platform Animation – Vector logo animation is a new trend wherein it will stick to the mind of the viewers. Animation for webs and mobile apps is a powerful tool in communicating ideas and creating a fascinating user experience. Credits to: Behance, Brian Albern Chan Credits to: WiffleGIF Web Design and Development 1. Responsive Web Design – The web design should respond to the user’s behavior based on the screen size, platform, and orientation. It should not look distorted if the website was opened in mobile, tablet or PC. It should the same quality as it is in desktop form. 05 Handout 2 *Property of STI Page 9 of 15  AS2002 Credits to: InVision 2. ChatBots – Putting web chatbots and FB messenger integration on the website can help the client’s business engaged with their customer even after operating hours and it helps them maintain quality customer service. Credits to: Chat Compose Credits to: Collect.chat 05 Handout 2 *Property of STI Page 10 of 15  AS2002 3. Motion User Interface – Putting graphic animation in a website transitions to keeps the viewers attracted to the website. This Photo by Unknown Author is licensed under CC BY-SA-NC Credits to: Gene Ross, Dribbble.com 4. Minimalist Navigation - Provides great user experience and allows users to navigate to the website easily. With the rise of wearable devices like smartwatches, web design, in general, is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices and even smaller attention spans. ("8 innovative web design trends for 2020", 2019) 05 Handout 2 *Property of STI Page 11 of 15  AS2002 Credits to: Shavi Tech Credits to: Hosting & Domains — Web Design by Angel Villanueva Printing 1. 3D Printing – It is a new technology in the printing industry which is helpful to Small-Medium Scale businesses or SMEs. It is an affordable way of having a prototype, replica, or actual products. This type of printing technology helps businesses compete with other industry players. Credits to: Hacker Noon Credits to: Cybera 05 Handout 2 *Property of STI Page 12 of 15  AS2002 2. Online Printing Store – Before people used to go out and interact face to face with the print provider and discuss what they need but because of the “new normal” e-commerce is already a trend. Printing companies are already shifting to an online transaction where the clients will just send their printing requirements online to their print provider and it will just be delivered to their location. Credits to: Prints.ph Credits to: Photobook Philippines 3. Digitalization - Printing devices are adopting the new document capture feature. It allows users to digitize their documents and store data smoothly in a secure way. With the digitized stored document, it becomes easy to send, share, find information. Automated workflow processes that can link customers to the systems would also grow as these allow users to work remotely and continue printing through whichever device they need. (Shah, 2019). Example: Cloud printing. Cloud printing allows clients to print from any web-connected device by routing print jobs between their computer, smartphone or tablet then sends them to an internet-connected printer. ("What is Cloud Printing? How Cloud Printing Works", 2018) 05 Handout 2 *Property of STI Page 13 of 15  AS2002 Credits to: Uniprint References Robert, N. How to Start a Photography Business | Most Important Tips in 2020. Expert Photography. Retrieved 18 May 2020, from https://expertphotography.com/successful-photography-business/. Start a Photography Business: The 2020 ‘How To’ Guide for Startup Photographers. Photo MBA. (2020). Retrieved 18 May 2020, from https://photomba.net/start-a-photography-business/. FLORES, M. (2016). How to Start a Photography Business in the Philippines. BusinessTips.ph. Retrieved 18 May 2020, from https://businesstips.ph/how-to- start-a-photography-business-in-the-philippines/. VILLAFUERTE, F. (2019). How to Start a Photography Business. Ready to be Rich. Retrieved 18 May 2020, from https://fitzvillafuerte.com/how-to-start-a- photography-business.html. How to Price Your Photography. Format. (2020). 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