1-2 Innov .pdf

Ch 1 When do you have your best ideas? Creativity : Where do you believe ideas come from. Ability to dev new ideas...

Ch 1 When do you have your best ideas? Creativity : Where do you believe ideas come from. Ability to dev new ideas Do you have any particular time, place, environment. Bringing old ideas to new products, people , places Where do you believe that you have the best ideas? Discover new ways of looking at problems / opportunities Why do you believe that you have the best ideas under Doing new things with old things. these circumstances? Innovation : implementation of creativity to dev unique ideas. Possible factors: Systematic approach to nd out what is exactly problem Alone or in groups? we need to deal with At home or out? Used to make Invention that enhance people’s lives / in the When focused or when busy with other things? same time produces economic value in the marketplace as the commercialization of new technologies. Routine Work:Work that is done without variance to reduce possibility of failure. Creativity + Implementation = Innovation Innovative Work: Work that is done with inc variance / The idea is not enough - You have to implement it failure is expected. —Innovation is not something someone should do all the Entrepreneurship : time in every situation. Innovation requires a different logic than routine work does. Result of a process that apply both creativity / innovation. WD-40 was created bec there were 39 failed versions of the Identi cation / exploitation of previously unexploited product. Creating 40 different versions of something is an opportunities by enterprising individuals (Entrepreneurs). example of innova ve work. Innovative work was appropriate The nexus of enterprising individuals / promising when the company was designing the product. opportunities. Constraints “problems “are inevitable and helpful.Without Now that the product is commercially successful, company constraints, we would not innovate. has shifted to rou ne work. Mythical Constraints: constraints that are not really there Sometimes people THINK there are constraints, when there are not. Just bec something is hard, it does not mean it is impossible! Innovation is about Finding what people NEED -Not what they say they WANT Ex: Why do they call it WD-40? Name WD-40 was created bec there were 39 failed versions of the product. Creating 40 different versions of something is an ex of innovative work. Innovative work was appropriate when company was designing the product. Now that product is commercially successful, company has shifted to routine work. It is imp for product to be same every time someone uses it, so variance is discouraged Ex: IDEO One of most successful design / innovation rms,headquartered in Palo Alto, California. 1 Year at IDEO …4,000 Ideas generated ->226 Prototypes developed ->12 Products sold ->2 or 3 ->Commercial successes fi ti ti fi fi Ch 2 Creative Con dence: even when people aren't sure, they have energy / will to keep pushing forward, to be undaunted when ideas don't work, to keep trying new ideas. —Everyone is creative, but dev creative con dence is process of going through exercises / experiences to inspire a person to get them in creative mindset in order to prosper, develop, and ideate. The Growth Mindset —Belief that a person’s most basic abilities dev through dedication / hard work— where brains / talent are just starting point. A ‘growth’ mindset allows individuals to view challenges / failures as opportunities to improve their learning skills Know the di erence 2 main mindsets: growth mindset / xed mindset. Having a growth mindset is essential for success. Brainstorm with a partner and come up with a way to encourage: Growth Mindset Creative Con dence Collective Creativity —Turning Knowledge into Action: Follow from logic of innovation, evidence, used by many creative organizations —Leading innovation: process of implementation where leader closes the gaps in an organization to shift mindset in inspiring creative con dence / the growth mindset. What happens when people fail? Failure is inevitable, even desirable. The best organizations FORGIVE and REMEMBER. fi ff fi fi fi fi