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LESSON I COMMUNICATION: ITS NATURE, TYPES, AND ELEMENTS OF COMMUNICATION  LEARNING OBJECTIVES At the end of the lesson, I am able to: Define and explain identify the various 01 the nature of communication; 03 commun...

LESSON I COMMUNICATION: ITS NATURE, TYPES, AND ELEMENTS OF COMMUNICATION  LEARNING OBJECTIVES At the end of the lesson, I am able to: Define and explain identify the various 01 the nature of communication; 03 communication barriers; identify and discuss 02 the different elements of communication; and  WHAT IS COMMUNICATION?  LESSON PROPER The Nature of Communication As we all know, human communication is vital for survival and it is one thing in life that we cannot avoid doing. Communication comes from two (2) Latin words: 1. ‘communis’, which means ‘common’, meaning “to come together” or “to commune”; and 2. ‘communicare’, which means “to share something”. Adler and Rodman - “Communication is innate.” Wood - “Communication is an active process that keeps moving forward and changes constantly.” Now, let’s take a look at some of the definitions of “communication”.  Communication is the process of exchanging ideas, thoughts, feelings and emotions from one person to another with the use of symbols which may be verbal and/or non-verbal and aims for understanding.  Communication involves imparting ideas, concepts, and data to a group of listeners.  Leagans defines communication as a process by which two or more people exchange ideas, facts, feelings or impression in such ways that each gains a common understanding of the meaning and use of messages.  Communication is about two people talking such as with a sibling, a parent, a teacher, or a face-to-face conversation in real life or even via the Internet.  Communication is the sharing of ideas among a bunch of individuals. It is imparting concepts to an audience. It is sharing of experiences publicly for the common good. “Communication is usually a two- way process  THE ELEMENTS OF HUMAN COMMUNICATION 1. Speaker- is the one who initiates, creates, and transmits the communication. 2. Listener – is the one who receives, analyzes, understands and interprets the message. The receiver also provides the sender with feedback which may prompt the sender to clarify the message. 3. Message – is the central idea of the communication process. It is made up of the ideas and feelings that a sender-receiver wants to share with others. The message is may be sent either through verbal symbols – expressed through words or non-verbal symbols – expressed through gestures, inflection, tone, etc. 4. Channel - the means through which we transmit the message in either oral, visual, audio-visual 5. Feedback - the response of the sender-receiver to each other. It is either positive or negative. 6. Noise – any unwanted sound that interferes or bars the message from being understood or interpreted. Noise is an impediment to clear communication. Types of Noise Physical Noise Psychological Noise Physiological Noise Semantic Noise THE TYPES OF COMMUNICATION 1. VERBAL COMMUNICATION KISS (Keep it Short and Simple) ORAL COMMUNICATION Through spoken language 2. WRITTEN COMMUNICATION 3. NON-VERBAL COMMUNICATION  a. VISUAL Gestures and Posture Body Movements Facial Expressions Eye Movement  THE COMMUNICATION PROCESS COMMUNICATION BARRIERS  LESSON PROPER What is Communication Barrier? Simply put, a barrier is a hindrance. Thus, communication barriers are factors that hinder clear and understandable communication between the sender and the receiver. The following are the kinds of communication barriers: What is Effective Listening?  LISTENING is the combination of what we hear, what we understand and what we remember. The Levels of Listening 1.IGNORING 2. PRETEND LISTENING 3. SELECTIVE LISTENING 4. ATTENTIVE LISTENING 5. EMPHATIC LISTENING (also called MIRRORING In summary, there are five (5) levels of listening How to be a good listener 1. Listen ⦁ Don’t interrupt ⦁ Let the speaker finish ⦁ Concentrate on what's being said and the way it's being said ⦁ Make notes, if this helps ⦁ Show the speaker that you are listening 2. Question Check understanding 3. Summarize Paraphrase what the speaker has just told you  UNIT II COMMUNICATION AND GLOBALIZATION  OVERVIEW This unit deals with Communication and Globalization, particularly the impacts of globalization on communication. It also covers the effects of globalization on global communication. As you proceed with the lessons, you will also be apprised of the impacts of globalization on global communication. Along the way, you will get information on what globalization is.  LEARNING OBJECTIVES At the end of the unit, I am able to: Explain how cultural and global issues affect 01 communication; and appreciate the impact of communication on society 02 and therefore the world. LESSON PROPER WHAT IS GLOBALIZATION? Globalization is a process of interaction and integration among the people, companies, and governments of various nations. Globalization is not really new, though. The globe has been globalized even before men coined the term globalization.  Globalization, roughly defined because the global integration of economies and societies, affects many aspects of young peoples’ lives. Youth have an ambiguous relationship with the globalizing world, both economically and culturally. On the one hand, they're most flexible and maybe best ready to adapt to and make use of latest opportunities offered. They are the simplest educated generation on new information technologies; they benefit from economic growth; many travel round the world for work, studies, exchange projects and vacation; telephone and the Internet enable them to remain in-tuned with friends and relatives abroad.  IMPACTS OF GLOBALIZATION ON COMMUNICATION 1. Virtual Interaction Globalization has introduced virtual communication and collaboration as a major part of academic and workplace dynamic. We need to know the strengths and limitations of various communications media, and the way to use each medium to maximum effect. For example communicating via email to distant team members requires a particular etiquette and nuance not necessarily required in face-to-face interactions. 2. Cultural Awareness in Speech The need for cultural awareness is a serious impact of globalization, resulting in the evaluation of communication skills development programs. In the workplace and schools, for instance, we need the ability to catch subtle nuances of people’s manner of speech when two people are speaking the same language, cultural differences can affect vocabulary, expressions, and voice tone. 3. Cultural Awareness in Body Language Awareness of cultural differences in visual communication are often even as important because the nuances of speech. This is why in schools, students are taught to understand acceptable speaking distances, conflict styles, eye contact and posture in different cultures, accepting that the physical expressions of their own culture are not universally accepted. Students are also taught how to address these differences to prepare them for face-to-face meeting with foreign suppliers, customers or team members when they become professionals. 4. Time Differences The advent of worldwide collaboration introduces another new dynamic to communication skills – the necessity to speak and share information with people across several time zones. When people collaborate with others on the opposite side of the world their counterparts are usually reception asleep while they themselves are at work. The Effects of Globalization on Global Communication Connecting with people on the opposite side of the globe is now much easier than it had been a couple of years ago. Satellites, fiber-optic cables and the internet make it effortless to share information with those in different time zones and locations. Global communication is directly suffering from the method of globalization, and helps to extend business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the globe.  Fewer Cultural Barriers Many people perceive culture to be the basis of communication challenges. When people from two different cultures attempt to exchange information, the way they speak, their visual communication or their mannerisms are often interpreted differently by the opposite person. The way people approach problems and the way they participate in communities is all influenced by culture.  Globalization has made it possible, for example, for somebody in Japan to know how someone within the U.S. goes about their day. With television and films, cultural barriers are getting less prevalent. Being able to speak effectively and regularly with colleagues or friends across the earth helps people understand each other’s cultures a touch better.  Creation of a Global Village You’ve likely heard of the phrase "global village," coined by theorist McLuhan. The global village is formed when distance and isolation not matter because people are connected by technology. Wide-spread telephone and internet access are life- changing for several people across the globe, especially those in developing countries. Many are now enrolling in universities across the world without having to leave their desk chair. Virtual jobs are becoming a commonplace, where employees from developing countries can work with companies in other part of the globe, which can easily be conducted over the phone or via the internet.  Globalization and global communication have made it easier to ascertain people on the opposite side of the globe as a neighbor, rather than a stranger from a faraway land. There is such a lot knowledge about other countries and cultures available online, that it’s not an entire mystery.  IMPACTS OF GLOBALIZATION ON GLOBAL COMMUNICATION  Impacts of Globalization on global communication 1. Availability of Information The availability of information could be a major effect of the process of globalization. The World Health Organization, in its works focused on the cultural dimensions of globalization, has expressed the view that with the spread of companies delivering Internet, satellite television and mobile services, the cost of such information technologies drop.  Impacts of Globalization on global communication 2. Business Conduct Globalization has influenced global communication by devising new techniques for business conduct. Long distance travels are not any longer necessary for business people should they require a gathering with a partner overseas. Internet technology makes it possible to exchange information and conduct video conferences. Additionally, enhanced communication allows businesses to market their products more efficiently within the international market.  Impacts of Globalization on global communication 3. Social Awareness The availability of data, which could be a direct effect of the development of worldwide communication systems, has led to increased social awareness of individuals across the globe. Information technology and networks enable them to share opinions, views, work on projects and research different areas. These are among the most reasons why the method of globalization is creating a way of a worldwide society.  Impacts of Globalization on global communication 4. The Problem Despite its quick spread and continuous development, global communication has not reached the bulk of individuals on all continents. The World Health Organization indicates that at least 70 percent of all people in Africa will never make a single phone call or use of internet. This points out the need of a more extensive application of communication technologies as part of the process of globalization. Types of Listeners Eager Beaver Eager beaver keeps smiling and nodding as the speaker talks whether the message gets through to him or not. His eyes have strange, slightly out-of-focus appearance. His energies are directed toward trying to impress the speaker with what a good listener he is. The Sleeper The sleeper seeks a restful haven in a relatively quiet part of the room. He has no intention of listening and quite irritated if there are out-of-the ordinary disturbances. His eyes closed as he sits-rather, as he half reclines in his seat. A blissful repose is reflected in his face. The Tiger The tiger is ready to pounce on everything the speaker says. He is occupied with looking for trouble and shows it in crouching position, leaning forward, eyes flashing, with the alertness of a big cat. He may silently “snarl” as he “hears” his first bone connection. The Shy & Bewildered The bewildered has never found out what the discussion is all about. The pained, quizzical glances from this auditor are a constant reminder to the speaker that he must go slowly, repeating and reinforcing impotent information. The Frowner The frowner seems always on the verge of a question. Sometimes, his expression is an accurate reflection of his state of mind, but often , it could be a facade of attention. The Relaxed The relaxed one seems to stay away, but he slips down his chair, rests his head on the back of it, and stares fixedly at some object or person. He never seems to react to anything that is said, either negatively or positively, and presents a real problem for the speaker. The Busy Bee One of the most resented listeners in any group is the busy bee who not only does not listen but impresses the fact on everyone by writing letters, “bussing” his neighbors, sneaking glances at a magazine, cleaning his fingernails, combing his hair, and so on. The Two-eared Listener The two-eared listener listens not only with his ears but also with his mind. He actively participates and reacts objectively to the message. He is eager and watches the speaker so that he gets the full benefit of the message.