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# Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training ## American Hotel and Motel Association (AHMA): Lodging Industry Trade Association * **Appeal:** The main attraction. * **Appointment:** Time arranged for a meeting. * **Aperitif:** A drink taken before a meal. * **Architec...

# Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training ## American Hotel and Motel Association (AHMA): Lodging Industry Trade Association * **Appeal:** The main attraction. * **Appointment:** Time arranged for a meeting. * **Aperitif:** A drink taken before a meal. * **Architecture:** Buildings and styles of making them. * **Atmosphere:** Feeling; ambience. * **Attraction:** A natural or man-made public facility, location or activity that offers items of specific interest. An attraction can be a natural or scenic wonder, a man-made theme park, a cultural or historic exhibition or a wildlife/ ecological park. * **Available:** Ready for use. * **Average room rate:** Total revenues from room sales in a hotel or collective room revenues of a destination, divided by the total number of available rooms. Average room rates may be computed on a daily basis for an individual property or an annual or seasonal basis for a destination. * **Back to back:** A program of multiple air charters between two or more points with arrivals and departures coordinated to eliminate aircraft deadheading and waiting; that is, when one group is delivered at a destination, another is ready to depart from that point. * **Back to back tours:** Tours between two or more points with arrivals and departures coordinated in order to maximize the utilization of the tour components such as transport means, accommodation, catering, etc. * **Backpacking:** The activity of going on long-distance trips or walks carrying your clothes and equipment in a backpack. * **Balance of payments:** A statistical statement linked to the national accounts, which provides a systematic record of a country's economic transactions with the rest of the world. * **Balance of trade:** A practical definition of an economic concept. Each nation is assumed to be one business entity dealing with other nations/business entities. When a business (country) sells (exports) more than it buys (imports), it has a positive balance of trade. When it buys (imports) more than it sells (exports) it has a negative balance of trade. Tourism is a part of the balance of trade. ### Add.: No. 105, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 88952133 - 88952105 - 88961577