Immersive Technology and tourism May2023 (1).pptx

Immersive Technology and Tourism Rob Walter  What is immersive tech? 360 Virtual cameras Reality Mixed Reality https://youtu.be/0Dx5mV...

Immersive Technology and Tourism Rob Walter  What is immersive tech? 360 Virtual cameras Reality Mixed Reality https://youtu.be/0Dx5mV KZUvY?t=90 Latest AR glasses Augmented Reality  How important is AR/VR to Tourism? The virtual tourism market alone is set to grow at a compound annual growth rate (CAGR) of 30.2% between 2023 and 2028, to reach a valuation of $23.5 billion. Source: https://www.marketdataforecast.com/market-reports/virtual-tourism-ma rket Another source:  360° benefits and challenges Immersive Virtual Site tours eg hotel and other sites Cost effective Tech Limited interactivity Quality  VR Benefits and challenges Immersive Realism Accessible Not accessible Flexible Tech requirements Safe Not risk-free Sustainable Environmental Cost effective impact Costly  AR Triggers Markerless AR Superimposition-based AR Projection-based AR Marker-based AR  Halo AR app https://haloar.ap p/ https://www.lightup.io/h alo  City guided Companies offering apps / equipment and digital hosting for AR based tourism  Google Geospatial Google Maps in product marketing managers invited developers and creators from all over the world to create an AR experience with Geospatial Creator or a virtual 3D immersive experience with Photorealistic 3D Tiles.  Google Geospatial Winner in Tourism Category! Singapore Tourism Board https://developers.googleblog.com/en/congratulations-to-the-win ners-of-googles-immersive-geospatial-challenge/  AR Benefits and challenges Navigation User experience Interaction Privacy Virtual experiences Tech requirements Inclusivity Cost The Speaking Celt, Museum of Celtic Heritage, Salzburg  YouTube VR https://vr.youtube.com/ Tourism Playlist  Brink Traveler Virtual Travel Experience 22 different locations (mainly US) Virtual Guide Multiplayer capability Gamification elements – collect points of interest and take photos  Wander Google Street View Travel almost anywhere in the world Voice activated Go back in time Multiplayer compatibility  ecosphere Educational 180degree 3D videos