Lu 6 Digital Marketing (1) PDF

LU 6 DIGITAL MARKETING (1) MPU 3222 INTRODUCTION TO ENTREPRNEURSHIP INCULTURATION COURSE OBJECTIVES At the end of the topic, students should be able to: 1. Understand the basic use of various online marketing platform for business e.g. Facebook, Instagram, WhatsA...

LU 6 DIGITAL MARKETING (1) MPU 3222 INTRODUCTION TO ENTREPRNEURSHIP INCULTURATION COURSE OBJECTIVES At the end of the topic, students should be able to: 1. Understand the basic use of various online marketing platform for business e.g. Facebook, Instagram, WhatsApp, Website, marketplace and Tik Tok 2. Understand the basic concept of affiliate marketing and dropship 3. Apply the basic use of WhatsApp, Facebook, Instagram, for business COURSE OUTLINE 1. Overview of e-commerce in Malaysia 2. Introduction to Digital Marketing 3. Digital Marketing Media e.g. WhatsApp, Facebook, Instagram, Website, E-marketplace 4. Digital marketing approaches for sales / income generations e.g. affiliate marketing and Dropship  OVER VIEW OF E-COMMERCE IN MALAYSIA E-commerce is playing important role to support all types of businesses ranges from micro, small, medium and big companies Malaysia’s online sales value is expected to total US$6.297 billion in 2021, almost doubling from Singapore (Retail in Asia) In the competitive environment, businesses have less options but to keep up with the current trend to: Partially or fully utilized e-commerce platforms; Partially or fully promote and market their products/ services online Click image to read the article  OVER VIEW OF E-COMMERCE IN MALAYSIA More businesses realized the importance of going online especially when the pandemic hit the country , especially during Movement Control Order (MCO), Pandemic indirectly changed the marketing landscape of different types of industries including retail, Food & Beverages, transportation etc. For example, to survive during MCO Café/ Restaurant/ Bistro – use Food Panda/ Grab Food/ Lyfe etc. services Small business from home also advertise their services online – WhatsApp, Facebook, Instagram etc Click image to read the article Click images to read the article  OVER VIEW OF E-COMMERCE IN MALAYSIA More businesses realized the importance of going online especially when the pandemic hit the country , especially during Movement Control Order (MCO), Pandemic change the marketing landscape of different types of industries including retail, Food & Beverages, For example, to survive during MCO Café/ Restaurant/ Bistro – use Food Panda/ Grab Food/ Lyfe etc services Small business from home also advertise their services online Click image to read the article INTRODUCTION Digital marketing can be described as actively promoting products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio Digital marketers turn to technology to help reach target consumers e.g. online marketing, mobile marketing, social marketing and viral marketing The goal for digital marketers is to focus on interactive elements, encouraging consumers to participate in the marketing process INTRODUCTION Rule of thumb: Choose appropriate online platform(s) according to your defined target audiences  The need to create a content calendar  Set appropriate goals of your online marketing activities i.e. i. Awareness stage – creating awareness of your product/ service ii. Engagement stage – engaged in your online activities, like, comment, share, etc iii. Conversion – e.g. convert from just a visitor to buy something (customer) iv. Retention & advocacy – retain the existing customers Popular Digital Marketing Media / Approaches 1. WhatsApp 2. Facebook 3. Instagram 4. Website 5. E-marketplace 6. Tik Tok Marketing 7. Affiliate marketing 8. Dropship 1. WHATSAPP FOR BUSINESS Free to download More info: https://www.whatsapp.com/business/?lang=en Personally connect with customers, highlight products and services, and answer their questions throughout their shopping experience BasFeatures 1. Create a catalog to showcase your products and services 2. special tools to automate, sort and quickly respond to messages. 1. WHATSAPP FOR BUSINESS COMMUNICATION FEATURES Automated Response Template / Insight Messaging Messages Quick Replies Statistics Automatically greet Q&A made even easier Access to important and customize statistics such as how many responses to of your messages were WhatsApp messages successfully sent, delivered and read 1. WHATSAPP FOR BUSINESS Usage of WhatsApp for Business 1. Customer Communication 2. Customer support 3. Customer feedback 4. Promotional activities – e.g. Flash sales 5. Special access – giveaway 6. Alternative ordering / booking 1. WHATSAPP FOR BUSINESS PROFILE 2. FACEBOOK Types of Facebook accounts: 1. Profile – A non-commercial Facebook account for personal use ONLY 2. Page – An account for businesses, brands and public figures; it’s a lot like a profile, but for commercial use (and you have to have a Profile to create a Page) 3. Groups – Facebook’s version of forums, where members with similar interests can connect and interact with varying levels of privacy (Public, Closed, and Secret) 2. FACEBOOK PAGE Types of Facebook accounts: 1. Profile – A non-commercial Facebook account for personal use ONLY 2. Page – An account for businesses, brands and public figures; it’s a lot like a profile, but for commercial use (and you have to have a Profile to create a Page) 3. Groups – Facebook’s version of forums, where members with similar interests can connect and interact with varying levels of privacy (Public, Closed, and Secret) 2. FACEBOOK Advertising products on Facebook Marketplace Localisation: Targeting local customers within a certain intended radius 2. FACEBOOK Click image to read the article Air Asia is one of the companies who successfully fully utilised Facebook as part of their social media campaign Ikea used Facebook to engage with their new customes Click image to watch the video 2. FACEBOOK Various ways that businesses can utilize Facebook to reach, promote, communicate, interact, and engaged with their customers - creativity Click the image to read more interesting Case Studies on how businesses uses Facebook (and Instagram) for their business Click image to read more 2. FACEBOOK PAGE FOR BUSINESS 1. Avoid creating a personal profile for your business –create a Facebook Page! 2. Add a recognizable profile picture – your business logo/ product etc. 3. Choose an engaging cover photo – preferably that suits with your business / product/ service image 4. Fill up 'About' section with basic information. 5. Post photos and/ videos – more likely to be shared compared to only text 6. Determine the ideal frequency and timing and for your posts – e.g. everyday 10am and 6pm 7. Leverage Facebook's targeting tools – set up target audiences 8. Monitor and respond to comments on your page 9. Promote your page to generate more followers 3. INSTAGRAM  Emphasized on photos and videos – less text description  High-quality content in Instagram Create a visual aesthetic for your brand - Instagram is all about visuals, so it’s important to have a recognizable visual identity. Take thumb-stopping photos - To make Instagram work for your business, you’ve simply got to have great photos. You just use your mobile phone Use tools to help you edit your photos – FOC & paid version e.g. Snapseed. Adobe Lightroom photo editor Use apps to edit your videos- In Shot, Gro Pro etc. Ref: How to Use Instagram for Business: A Practical Step-by-Step Guide 3. INSTAGRAM  Small businesses can also take advantage of shoppable posts to sell products through Instagram following these simple steps: i. A business simply creates a product catalog connected to the IG account either through Facebook, Shopify or BigCommerce ; ii. tag the product, similar to how to tag a person in a post. iii. To create a shoppable post one must have a business account and must sell physical goods that comply with Instagram's merchant agreement and commerce policies. Ref: Instagram for Business: Everything You Need to Know 3. INSTAGRAM What can you learn from these profiles? 3. INSTAGRAM  Instagram Advertising : three formats : 1. Photo ads: look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo. 2. Video ads: look like regular video posts, but with a Sponsored label on top. 3. Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.  Sell products on Instagram. In November 2020, Instagram Shop Tab which allows users to discover and purchase products from brands directly through the app. Buyers required to complete a transaction information e.g. name, email address, billing info and shipping addresses. Users can pay via Visa, Mastercard, American Express, Discover and PayPal. Instagram's merchant agreement and commerce policies. Ref: Instagram for Business: Everything You Need to Know  3. INSTAGRAM TERMINOLOGY Instagram Stories: Stories is one of the most IG: an abbreviation for Instagram. popular features on the platform. These pictures Bio: biography section in your profile. and videos disappear after 24 hours. Read more about Instagram Stories below. Direct messages (DMs): users privately Highlights: A highlight reel of your Instagram communicate with each other through direct Stories appears on your profile above your photo messages/ DM. gallery and stays until you remove it. Hashtag (#): used to index words or Home: Tap the home button to land on your home phrases. When you click on a hashtag, you'll screen, which is also your timeline or feed. Here see other posts with the same # you'll see photos from those you follow. Followers: when people follow you, they will Instagram handle: username. To mention a user see your pictures in their timelines. on Instagram, you need to use their handle, which always starts with the @ symbol. Follow: When you follow a user on Tag: There are a few ways to tag people on Instagram, you'll see their content in your Instagram, including in a photo's caption, in timeline. You can also view their Instagram Instagram Stories and in photos. Use the @ symbol Stories. to tag someone in a caption or an Instagram story. Ref: Instagram for Business: Everything You Need to Know 4. WEBSITE  What is a website? What does it consists of? How to identify? How to develop?  Do you search any information about a product / service before you buy / consume one?  88% of consumers will research product information before they make a purchase online or in the store.  If you do not advertise your product online including website, where will you do it? 4. WEBSITE  Why a business needs a website? 1. Credibility - communicates quality information & impression of legitimate business 2. Brand – showcasing your own business personality and brand 3. Digital Marketing – drive traffic to website or landing page 4. Leads – increase chances of getting leads and later sales 5. Organic Traffic – can be achieved through Search Engine Optimisation (SEO) 6. Updates and announcements – easy to post updates and announcement due to 24/4/365 availability Ref: Why Every Business Needs A Website 4. WEBSITE  Two critical factors to consider to build a website: 1. Budget – willingness to spend one-off and recurring expenses 2. Time – time required to complete the entire website  Options to build a website: 1. Use a website Builder – e.g. Wix, Googlesite etc; 2. Content Management Systems (CMS) – e.g. WordPress, Joomla, Magento; 3. DIY from scratch with Hypertext Markup Language (HTML) or Cascading Style Sheets (CSS); 4. Hire a web developer/ web designer 5. E-MARKETPLACE  Short-form for electronic marketplace  An e-commerce site that connects buyers and sellers e.g. Lazada, Shopee, PG Mall etc. All transactions managed by site owners Companies use e-marketplace to reach customers who wants to purchase their products and services 5. E-MARKETPLACE  Reasons to opt for e-marketplace: 1. Increase Brand Awareness – increase visibility of your product 2. Customer Reach - Create additional avenue to reach for more customers 3. Lower Cost – might be more cost effective than setting up your own B2C website 4. Additional support options – from the e-commerce site owner 6. TIK TOK MARKETING  Gaining more popularity among businesses starting 2019  Step by step: i. Familiarise yourself with Tik Tok ii. Define target audience iii. Align goals with marketing objectives iv. embrace to experiment  Click for more Tik Tok Marketing Examples Click image to access 7. AFFILIATE MARKETING  What is affiliate marketing? An online advertising model A Company/ seller/ creator pay commission fee to 3rd party publisher (i.e. a website owner / affiliate) to find ways to promote the company/ product/ creation to consumer Example: Canva Affiliate Programme, Shopee Affiliate Programme etc  Who involves? 1. A Company / seller / creator. 2. An affiliate or advertiser. 3. A consumer. 7. AFFILIATE MARKETING: HOW DOES IT WORK? 8. DROPSHIP  Dropshipping is an order fulfillment method  does not require a business to keep products in stock Refer image for the dropshipping model Click image to access 8. DROPSHIP  Benefits of dropshipping:  Limitations of dropshipping: Easy to set up High competition Low cost and low risk Low profit margin Quick to market Lack of inventory control Reduced losses or damaged goods Offer best customer service 8. DROPSHIP  Suitable for: Novice entrepreneur – first time to have a business and have limited fund to set up a business Validate / testing new products / new business Selling a wide variety of products without holding inventory Explore Digital Entrepreneurship With Copyright MDEC FACEBOOK Digital Commerce - Cross Border Commerce Let’s Get Started  Copyright MDEC 1 CREATING A FACEBOOK PAGE Know the difference Objective between a Facebook Profile, Group and Page Entrepreneurs will be able Submodule to differentiate between a Learning Facebook Profile, Group and Outcome Page. Entrepreneurs will also be able to set up a Facebook page Describe the steps to set up a Facebook page Prerequisite(s) None Level Digital Commerce 5 Copyright MDEC Facebook Profile Group Page Individuals Interest Groups Businesses or Organizations Benefit Weakness Benefit Weakness Benefit Weakness Add friends Limited to 5,000 Share thoughts, Interest groups Create Irrelevant friends ideas and are not popular content and advertisement Updates on activities advertisements will annoy your Facebook Posts can only Posts can only on Facebook audience profile reach up to 5% Interact with reach group of friends group members members Targeted Privacy advertisement concerns Access to Posts can only Facebook reach followers Insights for statistics 6 Copyright MDEC How to Create A Facebook Business Page 3 1 Fill in the business name and Open Facebook Profile and click select the business Create Page category. Click Continue. 2 For a business page, go to Business or Brand and click Get Started. 7 Copyright MDEC How to Create A Facebook Business Page (Continued) 5 Upload a Cover Photo 4 6 Upload a Profile Picture Your Facebook Page is ready. Click on About to edit information about your business. 8 Copyright MDEC How to Create A Facebook Business Page (Continued) 7 9 Add information such as your website, Fill in details to enable prospects to email and phone number. get more information related to your business. 8 Click Edit About 9 Copyright MDEC How to Create A Facebook Business Page (Continued) 10 Edit Call to Action (CTA) button for prospects to get in touch with you. 11 You can select CTA buttons that suits your business. 10 Copyright MDEC Tips on Naming the Facebook Page 1 Use company name or brand 2 Use a general name: For entrepreneurs who sell other people’s products as agents, they can use a general name as branding. Trust will be built over time through purchases. This method provides flexibility to sell other products 3 Use product name Create a unique URL for your Facebook (www.facebook.com/yourBusinessName) so your audience can 4 access your page easily The URL is important for Google SEO. If your URL is maintained at default, it cannot be easily identified and SEO 5 searched through the search engine and it will look unprofessional 6 The number of “Likes” must be more than 25 to change the URL 11 Copyright MDEC Sample of a Facebook Page Food & Beverage Fashion Health & Beauty Service  Copyright MDEC 7 POLICIES Objective Aware of the do’s and dont’s of Facebook ads execution in creating Entrepreneurs will be able to an effective make informed decisions of Submodule advertisement their activities on Facebook as Learning guided by policies Outcome Prerequisite(s) None Level Digital Commerce 69 Copyright MDEC Policies Your advertisement might be banned by Facebook if you do not follow the rules and regulations. Facebook can even flag or ban your personal account. These are the rules that you must follow for Facebook Ads: Mentioning or Including ‘Facebook’ in your Advertisement Review Process Advertisement Before adverts appear on Facebook or Instagram, they There are guidelines on including ‘Facebook’ in your copywriting are reviewed within 24 hours to make sure that they meet Facebook’s Advertising Policies. Acceptable Not Acceptable The use of Facebook with Using the Facebook logo a capital F in your post or instead of text. advertisement. Edit the Facebook word to The use of Facebook with make it appear as plural the same size and font with (Facebooks), verb or the text surrounding it. abbreviation. 70 Copyright MDEC Policies (Continued) Avoid Prohibited Content Text in Images Illegal product or services. The new guide categorizes text in Discriminatory practices. images into 4 categories: Tobacco products. Drugs and drug related products. Category Advertisement Reach Unsafe supplements. Ok Normal Weapons, ammunitions or explosives. Low Low Adult product or services. Medium Lower Third-party infringement. Sensational content. High Not Advertised Personal attributes. Misleading / false content. Your advertisement reach rate depends on the amount of text on your image. More Controversial content. text in the image means lower reach rate. Crime related. Content related to MLM (Multi Level Marketing), Ponzi scheme, Pyramid scheme and illegal investments.  Copyright MDEC 8 FACEBOOK STORE Objective Know Facebook as more than a social media and Entrepreneurs will be able to marketing tool know the basics of Facebook Submodule Store Learning Outcome Subscribe to Facebook store Prerequisite(s) None Level Digital Commerce 72 Copyright MDEC Facebook Store Interested customers can send private messages to the admin to inquire on the product displayed. 1 2 Click on Menu > Shop Section Tick the Check Box and click Continue. 73 Copyright MDEC Facebook Store (Continued) 3 4 Select preferred checkout method. Click Continue. Upload your product image(s). Fill in the details of your product(s) and click Save. 74 Copyright MDEC Facebook Store (Continued) 5 6 Click on Add Products to insert your products on your Remember to set your default currency to Malaysian Facebook Store. Ringgit and click Save. Explore Digital Entrepreneurship With Copyright MDEC INSTAGRAM Digital Commerce - E-Commerce Let’s Get Started  Copyright MDEC INSTAGRAM Describe BUSINESS ACCOUNT Instagram features Objective Differentiate between Instagram personal and business Entrepreneurs will be able account to leverage on Instagram Submodule as an online business Learning marketing platform Outcome and set up a functional Instagram business account. Set up Instagram Prerequisite(s) None business account Level Digital Commerce 4 Copyright MDEC Introduction & Social Media Application Share Photos and Videos Acquired by Facebook Promote Product / Services Interact with Community When you open an account, your followers will see what you post, be able to interact with you and become a part of a community. 5 Copyright MDEC Types of Instagram Accounts Personal Account Business Instagram Account SSM Business Registration Business Name Number Brief Description about Business Website Link Call to Action Buttons Address Tips: If you have a business premise, include business hours 6 Copyright MDEC Difference between Personal and Business Account Personal Business Showcase your product and services, 1 Posting of personal related media 1 include CTA: address and contact info to enable easy engagement 2 Cannot create advertisement & promotions 2 Ability to promote post and create paid advertisement 3 Does not have data insights 3 Access to Instagram Insights to analyze the efficiency of your account 7 Copyright MDEC Objective of Instagram Business Account 1 Showcase your product and services 2 Build your community 1 2 3 3 Increase awareness for your brand 4 Showcase your company’s culture and values 5 Advertise to potential customers 4 5 6 7 6 Increase brand loyalty 7 Share news and updates 8 Copyright MDEC S etting Up an Instagram Business Account You can set up your Instagram account by registering it under your Facebook account or your email. 1 2 3 4 B A Open Instagram application and Add a Profile Your personal A) To switch to a business account, click Next. You can sign up via Photo account is ready click on the Person icon phone or email. Here we are B) And then click on the Options using email icon 9 Copyright MDEC Setting Up an Instagram Business Account (Continued) 5 6 7 8 Choose Switch to Click Fill in the details as Link your Instagram Business Profile Continue requested Business account with your Facebook page 10 Copyright MDEC Setting Up an Instagram Business Account (Continued) 9 10 11 Go to Options Fill in the details Your Business and click on Profile is ready Edit Profile for business  2 Copyright MDEC CREATING Post effective and CONTENT engaging content on Instagram Objective Develop an effective and diversified Instagram posting Elaborate on plan based on specific business Entrepreneurs will be able to different business objectives objectives understand that different types requiring different Submodule of content cater to different types of Instagram Learning content business objectives and Outcome there needs to be a balanced approach between increasing sales and creating continuous engagement. Prerequisite(s) None Level Digital Commerce 12 Copyright MDEC Types of Business Instagram Account Different types of businesses have different objectives, look and character. For example: Service Food & Fashion Health & Beverage Beauty 13 Copyright MDEC Types of Instagram Posts Photo Video - IGTV Users can Like, Comment and Share the videos Entrepreneurs can utilize IGTV to showcase their product and interact with customers. Instagram Stories (Temporary) To view You can videos, click select on the IGTV the icon. channel. Video (Until 60 Seconds) Video – IGTV (Until 60 Minutes) 14 Copyright MDEC Types of Instagram Posts (Continued) Photos Photos are the most posted content on Instagram. Message Boost Sales Brand Awareness News and Updates Consistent and Cohesive Think of the visual concept of your Unique and account and stick to it to maintain Original the look and feel. Tips: Choose a colour palette and tone Choose a suitable font Show details Highlight the Share the latest of the product, brand such as the news and events colour choices, logo, the colour to keep followers design and and also the look updated. dimension. and feel. 15 Copyright MDEC Types of Instagram Posts (Continued) Photos Lighting Natural Lighting When shooting indoors, find a spot by the windows and try to avoid artificial lighting. Early Morning Before Sunset Soft lighting Props Safe to be applied Good on all photos since it Indoor To make photos look more alive and Lighting interesting. Include accessories such eliminates shadows Window Light as flowers, cutleries and stationeries. and glare. Hard lighting Creates shadows, contrast and results in a dramatic photo. Hard Lighting Soft Lighting 16 Copyright MDEC Types of Instagram Posts (Continued) Photos Rule of Thirds Break your photo into 9 segments. Use this grid as guidance to compose Along the red lines your photo. Inside the boxes At the intersection of the grids (Blue dots) 17 Copyright MDEC Types of Instagram Posts (Continued) Videos Tutorials Creative Process and Quality of Product How to use/style/wear your product and portray the Videos of sketches of your upcoming product, visiting lifestyle of users using it. the manufacturer and a sneak peek of the final product. 18 Copyright MDEC Types of Instagram Posts (Continued) Videos Use Hashtags Show Motion Include motion in the first few seconds so it won’t be mistaken as an image. 19 Copyright MDEC Types of Instagram Posts (Continued) Videos Subtitles Call to Action (CTA) Include Add Call to subtitles as Action (CTA) Instagram Book Now videos will play Sign Up automatically Contact Us on mute Shop Now Install Now 20 Copyright MDEC Types of Instagram Posts (Continued) Instagram Stories The feature also include filters and can be enhanced with drawing. Share Share a new product or a sneak peek current of your upcoming product. events, Customers buying product at premise sales or promotion. Process of creating a new product Teaser of upcoming colours of new products Tips: Best Posting Time Before Office Hours After Office Hours 21 Copyright MDEC Tips for Posting 2017 Post 3-5 times a week Weekend/festive seasons consistently for the Conduct sales campaign and promotion during weekends and festive seasons. first 2-3 weeks. Then switch to another posting pattern or time. Make a schedule and record each posting. This is to collect data insights to analyze customer behaviour in relation to posting content. 22 Copyright MDEC Tips for Posting (Continued) Interact with your followers. Like and respond to their comments  3 Copyright MDEC INSTAGRAM OPTIMIZATION Objective Identify and apply different Entrepreneurs will be types of Instagram optimization able to identify different techniques for Submodule optimization techniques different business Learning objectives for their Instagram Outcome business account. Prerequisite(s) None Level Digital Commerce 24 Copyright MDEC #Hashtags which were made popular by Twitter are now being used by other social networks including Instagram. Classify Photos Make it Searchable Make your Account based on Keywords Public Increase of Sales and Increase Awareness of People can Search your Engagement Product & Brand Photos via Hashtags 25 Copyright MDEC #Hashtags 1 Use hashtags to: Brand Positioning 2 Get Potential and New Followers Create your own unique hashtag for Instagrammers search for your business and encourage your posts that contain hashtags followers and customers to use it related to their interest 26 Copyright MDEC Types of #Hashtags Brand Unique to your business Community Connects people with Trending the same interest Related to current events 27 Copyright MDEC How to Gain More Followers on Instagram 1 High quality content 2 Follow other People, Groups or Associations on Instagram 3 Interact with other people on Like Instagram Comment Share 28 Copyright MDEC How to Gain More Followers on Instagram (Continued) 4 5 6Run a contest to increase awareness Repost customer’s post especially if it is related to your product Schedule posting so that followers can anticipate the next post and look forward to it 29 Copyright MDEC How to Gain More Followers on Instagram (Continued) 7 8 9 Follow competitors’ accounts and study their followers Use the Tags function to find related and trendy topics that you can use. Work with influencers and come out with a collaborative post to get attention from more followers  4 Copyright MDEC DIRECT CHAT FEATURE Objective Link the direct chat feature onto Entrepreneurs will be able their Instagram business account to set up and leverage on to facilitate Submodule direct chat feature to create direct customer Learning engagement better customer experience Outcome for current and prospective customers. Prerequisite(s) None Level E-Commerce 31 Copyright MDEC WhatsApp Direct Chat A direct chat enables you to connect your Instagram business account with WhatsApp. 32 Copyright MDEC WhatsApp Direct Chat (Continued) 1 4 5 6 A Insert you phone number in Paste the WhatsApp link in this link : https://api.com/ the Paste Long URL B send?phone=60104000196 2 3 C Go to bitly.com Click on Create Bitlink A) You will receive a Bitly link. Paste the link in the Website B) Edit to customize the link section of your Instagram C) Click Save business profile  5 Copyright MDEC INSTAGRAM ADVERTISEMENTS Objective Develop Instagram advertisements in accordance to campaign Entrepreneurs will be objective(s) able to plan and develop Submodule effective Instagram Learning advertisements tailoring Outcome to specific business objectives. Prerequisite(s) 1) Instagram Business Account 2) Creating Content 3) Instagram Optimization Level E-Commerce