E-Commerce and Social Media in Malaysia

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Questions and Answers

What is the primary function of e-commerce in Malaysia, as stated in the content?

To solely focus on selling products online, neglecting services.

To exclusively support the growth of the retail industry.

To solely benefit large corporations in Malaysia.

To provide a platform for micro, small, medium, and large companies. (correct)

Based on the provided information, what was the projected online sales value for Malaysia in 2021?

US$10.531 billion

US$6.297 billion (correct)

US$1.297 billion

US$3.148 billion

What is the primary reason businesses in Malaysia are encouraged to utilize e-commerce platforms?

To ensure their survival solely during lockdowns like the MCO.

To solely gain access to a wider international market.

To adapt to the current trend and remain competitive in the market. (correct)

To solely benefit from increased government subsidies for online businesses.

How did the pandemic specifically impact the marketing landscape in Malaysia?

It shifted the focus towards online marketing strategies for various industries. (B) Signup and view all the answers

What is a specific example provided in the content for how businesses adapted to the MCO?

Café/restaurants utilized food delivery services like Food Panda, Grab Food, and Lyfe. (C) Signup and view all the answers

Which of these Instagram ad formats has a "Learn More" button?

Photo ads (A), Carousel ads (C) Signup and view all the answers

Which of these features allows users to privately communicate with each other?

Direct Messages (DMs) (C) Signup and view all the answers

What is the purpose of hashtags on Instagram?

To categorize posts and make them easier to find (D) Signup and view all the answers

How long do Instagram Stories stay visible?

24 hours (B) Signup and view all the answers

What is the purpose of "Highlights" on Instagram?

To create a collection of saved stories (D) Signup and view all the answers

How do you mention another user on Instagram?

Use their username (C) Signup and view all the answers

When you follow a user on Instagram, what happens?

You see their content in your timeline (C) Signup and view all the answers

Where can you find the "Home" screen on Instagram?

By tapping the home button (A) Signup and view all the answers

Which of the following is a benefit of creating a Facebook Page?

Targeted advertisement (C) Signup and view all the answers

What is a potential weakness of a Facebook Profile?

Limited to 5,000 friends (C) Signup and view all the answers

What is a weakness of Facebook Groups?

Interest groups are not popular (C) Signup and view all the answers

What are two critical factors to consider when building a website?

Budget and Time (D) Signup and view all the answers

Which of the following is a potential weakness of a Facebook Page?

Posts can only reach followers (C) Signup and view all the answers

What is the first step to creating a Facebook Business Page?

Open Facebook Profile and click Create Page (D) Signup and view all the answers

Which of the following is NOT a reason to opt for an e-marketplace?

Complete Control over Website Design (D) Signup and view all the answers

What does the @ symbol do on Instagram?

Tags a user in a post, story, or caption (B) Signup and view all the answers

What is the final step required to complete the creation of a Facebook Business Page?

Select a business category (C) Signup and view all the answers

Which of the following platforms is specifically designed for businesses and organizations?

Page (C) Signup and view all the answers

What percentage of consumers research product information before making a purchase?

88% (A) Signup and view all the answers

Which of the following is NOT a benefit of having a website for a business?

Reduced customer service costs (B) Signup and view all the answers

What is a primary benefit of a Facebook Page for businesses?

Targeted advertisement (A) Signup and view all the answers

Which of the following is a Content Management System (CMS) used for building websites?

WordPress (C) Signup and view all the answers

What is the main purpose of an e-marketplace?

To connect buyers and sellers through a centralized platform (B) Signup and view all the answers

What is the primary benefit of utilizing TikTok for marketing?

Reaching a wider audience through its large user base (B) Signup and view all the answers

According to the content, what type of Instagram post can showcase the process of making a product?

Creative Process and Quality of Product (D) Signup and view all the answers

What is the main reason suggested for including motion in the first few seconds of an Instagram video?

To avoid it being mistaken for an image. (D) Signup and view all the answers

What is NOT mentioned as a recommended feature for Instagram stories, based on the provided content?

Using hashtags (D) Signup and view all the answers

What is one of the benefits of including subtitles in Instagram videos, according to the provided information?

All of the above. (D) Signup and view all the answers

Which of the following is considered a 'Call to Action' in the context of Instagram posts?

Encouraging viewers to 'Shop Now' or 'Contact Us' (D) Signup and view all the answers

Which type of Instagram post is LEAST likely to be categorized as a 'Tutorial'?

A video showing how a product is made (C) Signup and view all the answers

According to the content, which of the following is NOT an essential element for successful Instagram videos?

Using a professional voiceover (A) Signup and view all the answers

What is the primary difference between a 'Tutorial' Instagram post and a 'Creative Process' Instagram post?

Tutorials focus on product usage, while Creative Process showcases the making of the product. (B) Signup and view all the answers

What is the main purpose of creating a unique Facebook URL for your business?

To ensure that your URL is easily identifiable and searchable by search engines. (D) Signup and view all the answers

What is the minimum number of 'Likes' required to change your Facebook page URL?

25 (D) Signup and view all the answers

What is the maximum time Facebook takes to review an advertisement before it is displayed?

24 hours (C) Signup and view all the answers

Which of the following is NOT a potential consequence of violating Facebook's Advertising Policies?

You might be fined by Facebook. (B) Signup and view all the answers

What is the main objective of the 'Policies' sub-module in the provided content?

To inform entrepreneurs about the rules and regulations of Facebook advertising. (B) Signup and view all the answers

What is the purpose of the advertisement review process mentioned in the content?

To prevent inappropriate or misleading advertisements from being displayed. (B) Signup and view all the answers

What is the key factor determining the success of a Facebook advertisement?

The use of relevant and engaging content. (B) Signup and view all the answers

What is the significance of the statement 'Your advertisement might be banned by Facebook if you do not follow the rules and regulations'?

To emphasize the importance of adhering to Facebook's policies. (D) Signup and view all the answers

Study Notes

LU 6 Digital Marketing (1)

This module covers digital marketing for entrepreneurship, focusing on the use of online platforms
The course objectives are to teach students the basic use of online marketing platforms (e.g., Facebook, Instagram, WhatsApp, websites, marketplaces, and TikTok), affiliate marketing concepts, and dropshipping
The course outline includes an overview of e-commerce in Malaysia, introduction to digital marketing, digital marketing media examples, and digital marketing approaches for sales/income generation (e.g., affiliate marketing and dropshipping)

Overview of E-commerce in Malaysia

E-commerce plays a critical role in supporting businesses of all sizes in Malaysia
Malaysia's online sales value is projected to reach US$6.297 billion in 2021, nearly doubling from Singapore
Businesses are adapting to the competitive environment by utilizing e-commerce platforms to promote and market their products/services online

Course Objectives Explained

At the end of the module, learners will be able to:
- Understand the basic use of diverse online marketing platforms for businesses (e.g., Facebook, Instagram, WhatsApp, websites, marketplaces, and TikTok);
- Understand affiliate marketing and dropshipping concepts;
- Apply basic usage of WhatsApp, Facebook, and Instagram for business purposes.

Course Outline Details

The module covers e-commerce in Malaysia and various digital marketing media/approaches
The different approaches include WhatsApp, Facebook, Instagram, websites, e-marketplaces, TikTok marketing, affiliate marketing, and dropshipping.

WhatsApp for Business

Free to download via https://www.whatsapp.com/business/?lang=en
Used for personal connections with customers, highlighting products/services, and answering questions
Basic Features include Creating product catalogs and special tools for automating messages, sorting messages, and responding quickly.
Key Communication Features: Automated messages, response templates, quick replies, and insight messaging statistics.
Usage examples include customer communication, customer support, customer feedback, promotional activities

Facebook for Business

Types of Facebook accounts: Profile (personal), Page (business/brand/public figure), and Groups (community forums)
Facebook Marketplace is used to advertise products and target local customers
Companies utilize Facebook for social media campaigns and customer engagement

Instagram for Business

Focuses heavily on high-quality photos and videos
Brand identity and visual aesthetics are crucial
Tools and apps are used to edit photos and videos
Shoppable posts can be used to sell products through business accounts setup
Key Features for selling through Instagram: Instagram Shop Tab for direct product purchases, information required for transaction, available payment methods (Visa, Mastercard, American Express, Discover, PayPal)

Website for Business

Websites are critical for business credibility and brand showcasing
Eighty-eight percent of consumers research product information online before buying, highlighting the need for online presence
Website development options include website builders, CMS (e.g., WordPress, Joomla, Magento), DIY with HTML/CSS or hiring a web developer/designer

E-Marketplace

Electronic marketplaces connect buyers and sellers.
Examples include Lazada, Shopee, and PG Mall. All transactions are managed by the platform owner
Companies utilize e-marketplaces to reach customers seeking their products/services

TikTok Marketing

Businesses are utilizing TikTok more and more since 2019
Success on TikTok requires familiarization with the platform, defining target audiences, aligning marketing objectives, and experimenting with various strategies

Affiliate Marketing

A company/seller/creator pays a commission to a third-party publisher or affiliate for promoting products/services.
Examples include Canva and Shopee affiliate programs
Key participants include a company/seller/creator, affiliate, and consumer

Dropshipping

An order fulfillment method where the business doesn't keep products in stock
The supplier ships products directly to the customer, and the business earns a profit margin

Facebook Page for Business

Avoid using a personal Facebook profile for business, and create a Facebook Page
Use a recognizable profile picture (e.g., logo/product)
Create an engaging cover photo relevant to your brand/service
Fill out all the details related to your business in the About section
Post photos/videos to increase visibility and engagement
Monitor comments and respond to inquiries effectively
Strategically schedule postings and leverage relevant targeting tools

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Description

This quiz covers the essentials of e-commerce and social media usage in Malaysia, highlighting the impact of the pandemic and strategies businesses employed during this period. Test your knowledge on online sales projections, Instagram features, and marketing challenges faced by Malaysian businesses.