Green-Retro-Markets-and-Finance-Presentation PDF

Presented by: Group 3 PLACE A journey through capturing the essence of place in marketing  What is Place? - Place refers to the *Channel of Distribution*. Essentially, it's how products get from the producer to the consumer, often with the help of *Marketing Intermediaries*. What...

Presented by: Group 3 PLACE A journey through capturing the essence of place in marketing  What is Place? - Place refers to the *Channel of Distribution*. Essentially, it's how products get from the producer to the consumer, often with the help of *Marketing Intermediaries*. What is Marketing Intermediaries? specific entities that facilitate this distribution process. Think of them as the middlemen in getting products to you. They include wholesalers, retailers, distributors, agents, and brokers. These intermediaries help in various functions like promoting products, storing inventory, and providing customer service.  WHAT IS CHANNEL OF DISTRIBUTION? - refers to the pathway through which products or services flow from the producer to the consumer. This includes all the steps and entities involved in getting a product from the manufacturer to the end user. Channels can be direct (selling directly to consumers) or indirect (involving intermediaries). -Channel of distribution is classified according to distribution intensity INTENSIVE SELECTIVE EXCLUSIVE -NEEDS MANY -NEEDS FEW -ONLY ONE INTERMEDIARIES INTERMEDIARIES INTERMEDIARIES INTENSIVE EXAMPLES; COCA COLA products are widely available in grocery stores, convenience stores, restaurants, and vending machines, ensuring maximum accessibility for consumers. SELECTIVE EXAMPLE; Samsung selectively distributes its premium electronics through authorized retailers and specialty electronics stores, balancing widespread availability with a focus on quality service. EXCLUSIVE EXAMPLE; Tiffany & Co. Tiffany jewelry is sold only through its own branded stores and a few select high-end retailers. This exclusivity enhances the brand’s luxury appeal and ensures a controlled buying experience. MARKETING INTERMEDIARIES Manufacturers - makers of the product Distributorship - selected by manufacturers to buy goods for resale c Wholesaling - selling of products for business use Retailers - individuals engaged in retailing  RETAILERS- They act as the final link in the supply chain, purchasing products from wholesalers or manufacturers and then selling them in smaller quantities to the end customers. TYPES OF RETAILING; Sari - Sari Stores - small retail shops found in the neighborhood Supermarkets -there's high efficiency in providing the product. c Drugstores - composed of pharmacies found in mails or stand alone in convenient location Department Stores - large stores which offer a variety of products that are organized into departments. Convenience Stores - stores that carry a limited number of goods Hypermarkets - a huge superstores that are bigger and more spacious than supermarkets. Non store retailing - selling of goods in mediums outside a physical store like e-commerce Your paragraph text MARKETING INTERMEDIARIES WHOLESALING - selling products to merchandisers or producers for business use MERCHANT WHOLESALERS - buy goods in bulk and c resell them with a mark up FULL SERVICE WHOLESALERS - provide wide range of services to their customers such as recruitment, inventory and delivery of goods  General merchandise wholesalers - offer wide variety of goods Limited line wholesalers - provide an assortment of goods that are limited to a few specific product lines but offer a broad selection Specialty line wholesalers - single product line but offer extensive service c * Rack jobber - maintains the displays and stock of goods * Brokers and agents - third party business transactions Brokers - facilitate the purchase of goods between buyers and sellers * Agents - act in behalf of the seller. Thank you very much!