Marketing Distribution Channels Quiz
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Questions and Answers

What is the primary function of merchant wholesalers?

  • They sell directly to consumers.
  • They provide goods to retailers and producers. (correct)
  • They manufacture products for end-users.
  • They focus exclusively on online sales.
  • Which type of wholesaler offers a limited assortment of goods but specializes in specific product lines?

  • Limited line wholesalers (correct)
  • General merchandise wholesalers
  • Specialty line wholesalers
  • Full service wholesalers
  • What distinguishes a full service wholesaler from other types?

  • They provide a wide range of services to customers. (correct)
  • They only deal with non-store retailing.
  • They sell directly to consumers.
  • They specialize in online retailing.
  • Which of the following is NOT a characteristic of rack jobbers?

    <p>They sell goods in bulk to retailers.</p> Signup and view all the answers

    What role do brokers play in the transactions between buyers and sellers?

    <p>They facilitate the purchase of goods.</p> Signup and view all the answers

    What does 'Place' refer to in marketing?

    <p>The channel of distribution</p> Signup and view all the answers

    Which of the following is NOT considered a type of marketing intermediary?

    <p>E-commerce platforms</p> Signup and view all the answers

    Which channel of distribution type is characterized by involving only one intermediary?

    <p>Exclusive</p> Signup and view all the answers

    Which company is an example of intensive distribution?

    <p>Coca Cola</p> Signup and view all the answers

    What function do marketing intermediaries NOT typically perform?

    <p>Manufacturing products</p> Signup and view all the answers

    Which type of retail store typically exemplifies high efficiency in providing products?

    <p>Supermarkets</p> Signup and view all the answers

    What is the primary role of retailers in the distribution process?

    <p>Purchasing from wholesalers or manufacturers</p> Signup and view all the answers

    Which of the following best describes selective distribution?

    <p>Products are distributed selectively through a limited number of retailers.</p> Signup and view all the answers

    Study Notes

    Place in Marketing

    • Place refers to the Channel of Distribution, how products move from producers to consumers.
    • This often involves Marketing Intermediaries.

    Marketing Intermediaries

    • Facilitate product distribution.
    • Act as middlemen, helping products reach consumers.
    • Include wholesalers, retailers, distributors, agents, and brokers.
    • Perform various functions like promoting products, storing inventory, and customer service.

    Channel of Distribution

    • Pathway products/services take from producer to consumer.

    • Includes all steps and entities involved.

    • Can be direct (producer to consumer) or indirect (involving intermediaries).

    • Classified by distribution intensity:

      • Intensive: Many intermediaries (e.g., Coca-Cola).
      • Selective: Few intermediaries (e.g., Samsung electronics).
      • Exclusive: Only one intermediary (e.g., Tiffany & Co. jewelry).

    Marketing Intermediaries: Specific Types

    • Manufacturers: Product creators.
    • Distributorship: Selected by manufacturers to buy for resale.
    • Wholesaling: Selling products for business use.
    • Retailers: Individuals engaged in retailing.

    Retailers

    • Final link in the supply chain.

    • Purchase products from wholesalers or manufacturers.

    • Sell in smaller quantities to consumers.

    • Examples of types of retail:

      • Sari-Sari Stores: Small neighborhood shops.
      • Supermarkets: High efficiency, wide product range.
      • Drugstores: Pharmacies often located in malls or standalone.
      • Department Stores: Large stores with various organized products.
      • Convenience Stores: Carry a limited number of goods.
      • Hypermarkets: Large superstores exceeding supermarkets in size.
      • Non-store Retailing: Goods sold outside physical stores (e.g., ecommerce).

    Wholesaling

    • Selling products to merchants/producers for business use.

    • Merchant Wholesalers: Buy goods in bulk, resell with markup.

    • Full-service Wholesalers: Provide comprehensive services (e.g., recruitment, inventory, delivery).

    • Other types of wholesalers:

      • General merchandise wholesalers: Wide variety of goods
      • Limited line wholesalers: Specific product lines
      • Specialty line wholesalers: Single product line, extensive service.
      • Rack jobbers: Maintain displays and stock of goods.
      • Brokers/agents: Third-party business transactions (facilitate purchase between buyers & sellers).
      • Agents: Act on behalf of seller.

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    Description

    Test your knowledge on marketing distribution channels and the roles of intermediaries in the supply chain. This quiz covers various types of wholesalers, retailers, and marketing strategies. Challenge yourself to identify key characteristics and functions related to distribution.

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