Grade 12 Media and Information Literacy

⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR lot of steps are now involved (critical L1: INFLUENCE...

⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR lot of steps are now involved (critical L1: INFLUENCE thinking, analysis, synthesis, and OF MEDIA AND INFORMATION TO comprehension. COMMUNICATION TYPES OF MEDIA TOPIC OVERVIEW Ex: A. INFLUENCE OF MEDIA AND TRADITIONAL Include the newspapers, INFORMATION TO COMMUNICATION MEDIA mass media radio, and a. Media and Communication television b. Role of Media and Information c. Threats of Media and Ex: Include Information computers, NEW MEDIA digital mobile gadgets phones, etc. MEDIA AND INFORMATION LITERACY - The internet has made information and The coming Ex: its verification accessible. together of Inquirer MEDIA traditional (digital and CONVERGENCE A COMMUNICATION and new traditional media newspaper) - Process of sharing ideas and opinions about certain topics between or among INFORMATION persons through various channels to gain - The message conveyed by a sender to common understanding. the recipient through various channels. - Is a process coursed through verbal and non-verbal means or through media and Ex. textual forms, videos, sounds, images, is cyclical (continuous). graphics, and other nonverbal form - Is “a message understood.” THE COMMUNICATION PROCESS COMMUNICATIONS - The technical means of communication of the channels through which a message is conveyed. - Involves the media, the channels through which we communicate. Literacy Our quest for knowledge. Skill or ability to comprehend. Independent of context. 1. Started with the 3Rs: reading, writing, The process of communication can be broken and arithmetic down into several key components: 2. Evolved into learning for real life. 1. Sender 3. Evolved into learning as a process 2. Encoding ;learning is a means and an end. 3. Message 4. Turned into modern literacy wherein a 4. Channel 5. Decoding PAGE 1 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR 6. Feedback 7. Context 8. Noise 9. Receiver 1 ROLE OF MEDIA AND INFORMATION IN EFFECTIVE COMMUNICATION 1. Globalization Facilitators 2. Influence on Modern Culture 3. Tools for Sharing Information and Ideas 4. Widespread Accessibility 5. Making the World a Smaller Place a. Global Connectivity b. Cross-Cultural Understanding 6. Making Communication Convenient a. Real-Time Updates b. Multiple Channels c. Interactive Communication 7. Shaping Public Opinions a. Agenda-Setting b. Framing c. Public Discourse d. Influence on Decision-Making 2 THREATS OF MEDIA AND INFORMATION TO COMMUNICATION 1. Misinformation and Fake News 2. Abuse of Media 3. Medical Issues 4. Social Issues 5. Psychological Issues PAGE 2 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR L2: MEDIA AND INFORMATION LITERACY participate using messages in a variety of forms – from print, to video, to the internet. TOPIC OVERVIEW Builds an understanding of the role of media in society as well as skills of A. LITERACY, MEDIA, AND MEDIA inquiry and self-expression necessary LITERACY for citizens of a democracy. a. Key Concepts of Media Literacy b. The Need for a Media Literate Citizen 1 KEY CONCEPTS OF MEDIA LITERACY c. Information and Information Literacy 1. All media messages are constructed. - “Who created this message?” LITERACY Keyword: Authorship - The ability to identify, understand, - Media text may appear natural, interpret, create, communicate, and but they are all constructed compute using printed and written (angled). materials associated with varying - Specific “choices” were made contexts. during the creation of media - It involves a continuum of learning, texts. where individuals are able to achieve - While the media are not “real", their goals, develop their knowledge and they have a genuine impact on potential, and participate fully in their people’s lives. community and wider society. 2. Media messages are constructed using MEDIA creative language with its own rules. - The physical objects used to - “What creative techniques are communicate with. used to attract my attention?” - Or mass communication through Keyword: Format physical objects like radios, televisions, - What do you notice? computers, films, etc. - What is the camera’s position? - Also refers to any physical object used to - Which perspective is being used? communicate messages. - How is the story told visually? - Are there any symbols? MEDIA LITERACY - What is the emotional appeal? - The ability to access, analyze, evaluate, - What makes it seem real? and create media in a variety of forms. - Aims to empower citizens by providing 3. People experience the same media them with competencies (knowledge messages differently. and skills) necessary to engage with - “How might other people traditional media and new technologies. understand this message differently from me?” Focus: Media Practitioners Keyword: Audience - Our differences influence our various interpretations of media Media Literacy (Expanded Definition) messages, and our similarities A 21st-century approach to education. create common understandings. It provides a framework to access, analyze, evaluate, create, and PAGE 3 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR 3 THE NEED FOR A MEDIA LITERATE CITIZEN 4. Media have embedded values and points of view. - “What lifestyles, points of view, Aside from having basic literacy skills like and values are represented in, or reading, writing, and listening, a media literate omitted from this message?” person possesses the following characteristics: Keyword: Content - All media carry subtle messages 1. Critical thinking about who and what is important. 2. Exercises informed inquiry - The choice for coming up with 3. Critical Autonomy media messages inevitably reflect 4. Ability to analyze and evaluate media the values, attitudes, and points of content view of the ones doing the 5. Ability to encode and decode messages construction. 6. Ability to produce media-type content 5. Most media messages are organized to INFORMATION gain profit and/or power - A broad term that covers processed data, - “Why is this message being knowledge, derived from study, sent?” experience, instruction, signals, or Keyword: Purpose symbols. - We look at the motive or purpose of a media message — and INFORMATION LITERACY whether or how a message may - The ability to recognize when have been influenced by money, information is needed, and to locate, ego, or ideology (push influence). evaluate, and effectively communicate information in its various formats 2 KEY CONCEPTS OF MEDIA LITERACY Focus: Librarians and Curators ACCORDING TO NAMLE FRAMEWORK Keywords: Obtaining NAMLE Understanding - National Association for Media Literacy Evaluating Education Adapting Generating 1. All media messages are constructed. Storing 2. Each medium has different Presenting characteristics, strengths, and a unique "language" of construction. CHARACTERISTICS (DOINGS) OF AN 3. Media messages are produced for INFORMATION LITERATE PERSON particular purposes. 1. Critical thinking 4. All media messages contain embedded 2. Analyzing information and using it for values and points of view. self-expression 5. People use their individual skills, beliefs, 3. Independent learning and experiences to construct their own 4. Capacity for producing media content meaning from media messages. 5. Being informed citizens and 6. Media and media messages can professionals influence beliefs, attitudes, values, 6. Participating in the governance and behaviors, and the democratic process. democratic processes of their society PAGE 4 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR TECHNOLOGY LITERACY - The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. - Using these tools an individual can access, manage, integrate, evaluate, create, and communicate information MEDIA AND INFORMATION LITERACY - The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. PAGE 5 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR accessible to a wide population L3: VARIOUS TYPES OF MEDIA via standard receivers Invention of radio began with telegraph 1 PRINT MEDIA RADIO BROADCASTING - initially, radio has been further developed - used in mass communication in the form to aid in communication of the military of printed publications - KDKA (first commercially owned radio - traditional form of printed media involves station; owned by the Westinghouse ink and paper Electric Corporation in Pittsburgh) American Telephone and e.g. books, magazines, newspapers, newsletters, Telegraph Company (AT&T) posters, brochures, and press releases - first to broadcast paid advertisements on its stations Characteristics of Print Media - when WWII broke out, radio gained its o A Proponent of Literacy height of influence and prestige - print media is essentially written used radio to wage war and to media stop war - one must be able to read to Radio patronize print - tool that uses voice, sound, and music - by requiring literacy, print media also promotes it Two Types of Radio Format in Terms of o Portable Frequency: - print media is one of the most 1. AM (Amplitude Modulated) Radio portable platforms of media - its size and weight allow people to - dramatic programs, news and carry it everywhere commentary, talk shows, o Independent Form of Media counseling, etc. - unlike other forms of media, print does not require a separate 2. FM (Frequency Modulated) Radio medium or technology to - music and entertainment transmit or receive information program formats o Structure - base their offerings on the type of - correct grammar and proper audience they cater sentence construction is a must - arranging material to follow a TELEVISION layout is required before publishing - earliest U.S. patent for an all-electronic - structure is given emphasis television system was granted in 1927 to Philo T. Farnsworth - in the current setting in the country, television programs can be accessed 2 BROADCAST MEDIA through the (1) free channel and (2) cable channel - broadcasting refers to the TV Broadcasting airborne transmission of electromagnetic audio signals - 1930s began the age of TV broadcasting (radio) or audiovisual signals to the public (television) that are readily PAGE 6 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR - can be considered that television is the we can communicate to most powerful medium in the mass other people around the communication world has influence in every household - through developments in globally computer networks, accessing still survives with its various types information is easier ★ Compared to radio, TV has a complete 2. Ubiquity feature as it offers both sight and sounds - New media made information Two Main Elements of TV: simultaneously available only a matter of you 1. Audio – sound, music, and voice clicking and searching 2. Video or Visual – footage, graphics, and you are given with a lot of text options once you search in contrast to print media TV Program Formats: (almost similar to that of like newspaper the radio) 3. Digital 1. Dramatic Format - drama series, sitcom - information became infinite, 2. Non-Dramatic Format easily shared or edited, - news and public affairs, talk show, retrievable, machine readable quiz/game shows, educational 4. Prosthesis and Telepresence programs, variety shows - people's dependence on new media has affected their daily 3 NEW MEDIA OR DIGITAL MEDIA lives, making their devices become what they are - information that we access on the - include the Internet, multimedia content Internet through our devices is a or applications, online advertisements, reflection of who we are digital music or video files, and podcasts - content organized and distributed on 5. Virtual Community digital platforms - has created a social environment without needing proximity Tim Berners-Lee - invented the World Wide Web in 1989 6. Push vs. Pull - the content is "pulled" by the World Wide Web consumer (new media), not - where ordinary people can go to their "pushed" by the media computer and with a few clicks, find a organization (traditional media) vast array of information and - (Television) we have to wait and entertainment that originate around the watch the programs before the world programs we want - in new media, we could just pull the programs we want anytime Characteristics of New Media: 1. Network Linkages 7. Convergent - formerly separated technologies - one's geographical location is no are blending with a digital longer an issue common denominator PAGE 7 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION ⁰ MEDIA AND INFORMATION LITERACY QUARTER 1 MRS. CATHERINE DAE SALVADOR e.g. newspaper to its digital form < CREDITS TO 3 SEAN WILFRED BARIUAN DEL ROSARIO FOR LESSON 3 i love you PAGE 8 [ELY] YOUTH FOR ENVIRONMENT IN SCHOOLS ORGANIZATION