Evolution of Media: Traditional to New Media PDF

EVOLUTION OF MEDIA TRADITIONAL TO NEW MEDIA  OBJECTIVES: identify traditional and new media; identify different sources of information in various ages; discuss the importance of evaluating information from the internet EVOLUTION OF MEDIA Pre-industria...

EVOLUTION OF MEDIA TRADITIONAL TO NEW MEDIA  OBJECTIVES: identify traditional and new media; identify different sources of information in various ages; discuss the importance of evaluating information from the internet EVOLUTION OF MEDIA Pre-industrial Age Industrial age Electronic age New/information age  PRE-INDUSTRIAL AGE Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.  CAVE PAINTINGS (also known as “parietal art”) are numerous paintings and engravings found on cave walls or ceilings around 38 000 BCE.  CLAY TABLETS are used as a writing medium especially for writing in cuneiform. Cuneiform is one of the oldest forms of writing. This means of communication was used for over 3 000 years in 15 different languages.  PAPYRUS Papyrus is made from pith of papyrus plant. It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.  OTHER EXAMPLES: Acta Diurna in Rome (130 BC) Dibao in China (2nd Century) Codex in the Mayan region (5th Century) Printing press using wood blocks (220 AD  INDUSTRIAL AGE INDUSTRIAL AGE (1700S-1930S) - People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). PRINTING PRESS FOR MASS PRODUCTION (19TH CENTURY) A printing press is typically used for texts. It is a device that applies pressure to an inked on a print medium (like paper or cloth).  TELEGRAPH is used for long-distance communication by transmitting electrical signals over a wire laid between stations.  MOTION PICTURE (also known as film or movie) is series of still photos on film, projected in rapid succession onto a screen by means of light.  OTHER EXAMPLES: Newspaper- The London Gazette (1640) Typewriter (1800) Telephone (1876) Motion picture photography/projection (1890) Commercial motion pictures (1913) Motion picture with sound (1926) Punch cards  ELECTRONIC AGE Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.  OTHER EXAMPLES: Television (1941) Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976) OHP, LCD projectors  NEW AGE OR INFORMATION AGE Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age  OTHER EXAMPLES: Web browsers: Mosaic (1993), Internet Explorer (1995) Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) Social networks: Friendster (2002), Multiply (2003), Facebook (2004) Microblogs: Twitter (2006), Tumblr (2007) Video: YouTube (2005) Augmented Reality / Virtual Reality Video chat: Skype (2003), Google Hangouts (2013) Search Engines: Google (1996), Yahoo (1995) Portable computers- laptops (1980), netbooks (2008), tablets (1993) Smart phones Wearable technology Cloud and Big Data  FUNCTIONS OF COMMUNICATION OF MEDIA 1.MONITORING FUNCTION - This is to inform the citizens on what is happening around them. 2.INFORMATION FUNCTION - This is to educate the audience on the meaning and significance of the facts.  FUNCTIONS OF COMMUNICATION OF MEDIA 3. OPINION FUNCTION - This is to provide a platform for public political discourse. It is to facilitate public opinion and expression of dissent. 4. Watchdog Role of Journalism – It denounces the wrongdoing of the government and the private which leads to increasing of accountability and spearheading positive changes. 5. Channel for Advocacy of Political viewpoints  LET US REMEMBER: As media and information evolve throughout the history, it provided people with a better and faster access to information that is easier to adopt and to manipulate. Media as a communication tool is used to inform people on what is happening around them, and educating people to make significance of facts. Media is also used as a platform for public political discourse which can form public opinion. Media also serves as a watchdog of the government and private agencies which leads to accountability and effecting positive change.  SOURCES OF INFORMATION  SOURCES OF INFORMATION Indigenous media Library Internet INDIGENOUS MEDIA  INDIGENOUS MEDIA Indigenous media could also be defined as variety of media expression conceptualized, produced, and circulated by indigenous people with information appropriate to their culture.  INDIGENOUS MEDIA Indigenous Knowledge is a unique knowledge from a specific culture or society.  INDIGENOUS MEDIA Indigenous Communication is the transmission of information through local channels or forms by which the culture is preserved, handed down and adapted  INDIGENOUS MEDIA Characteristics of Indigenous Media oral tradition of communication store information in memories information exchange is face-to-face information is contained within the border of the community  INDIGENOUS MEDIA Forms of Indigenous Media Folk or traditional media Gatherings and social organizations Direct observation Records (written, carved, oral) Oral instruction Characteristics of Indigenous Media  LIBRARY Library is a place where artistic, literary, musical and reference materials such manuscripts, books, and films are kept for use and not for sale.  LIBRARY TYPES OF LIBRARIES Academic Library - This is for Colleges and Universities Public Library - This is for cities and towns  LIBRARY TYPES OF LIBRARIES School Library - This is for students from Kindergarten to Grade 12 Special Library - This is in specialized environment such as hospitals, private business and the government  INTERNET It is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.  INTERNET Since it is easy to access information from the internet, the following evaluation criteria will help you how to assess online resources.  INTERNET Currency - It is the timeliness of information. Relevance - It is the significance of the information that you need. Authority - It is the source of information. Accuracy - It is the closeness of the report to the actual data Purpose - The reason why it is created.  SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION Check the Author Check the Date of Publication or of update Check for Citations  SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION Check the Domain or owner of the site/page.com – commercial.gov – government.edu – educational.org – nonprofit organization TRADITIONAL VS NEW MEDIA Which of the two picture is traditional media and new media and explain briefly your answer.