Evolution of Communication and Media Study

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Questions and Answers

Which of the following is NOT a form of communication during the pre-industrial age?

Motion Pictures (correct)

Papyrus

Clay tablets

Cave Paintings

Which of the following inventions marks the beginning of the Electronic Age?

Telephone

Transistor (correct)

Printing Press

Motion Pictures

What is the primary use of a printing press?

Producing books (correct)

Recording images

Transmitting information

Storing information

What is the significance of Acta Diurna, Dibao, and Codex in relation to the evolution of media?

They are all examples of early forms of communication (A) Signup and view all the answers

Which of the following was NOT a significant development during the Industrial Age?

The invention of the transistor (D) Signup and view all the answers

What is the main purpose of the telegraph?

To transmit information over long distances (D) Signup and view all the answers

What does the term "Cuneiform" refer to?

A type of ancient writing system (A) Signup and view all the answers

What is the main difference between traditional media and new media?

New media is more interactive than traditional media (D) Signup and view all the answers

What is the primary function of the "Monitoring Function" of media?

To inform citizens about events happening around them. (D) Signup and view all the answers

Which technological advancement is NOT specifically mentioned as contributing to the Information Age?

Transistors (C) Signup and view all the answers

What is the main purpose of the "Watchdog Role of Journalism" in relation to the media?

To expose wrongdoing by government and private entities, fostering accountability. (D) Signup and view all the answers

Which of the following is NOT a key feature of the Information Age?

The development of the transistor. (D) Signup and view all the answers

What is the significance of media in shaping public opinion?

Media is a platform for political discourse and can shape public opinion. (A) Signup and view all the answers

Which technology is considered a direct result of harnessing the power of transistors?

Transistor Radio (B) Signup and view all the answers

What is the most accurate description of the "Information Function" of the media?

Explaining the significance of facts and events. (B) Signup and view all the answers

Which technology is NOT primarily associated with the Information Age?

Television (C) Signup and view all the answers

What type of library is designed specifically for educational institutions from kindergarten to high school?

School Library (C) Signup and view all the answers

What is the primary characteristic that distinguishes Indigenous media from other forms of communication?

Focus on preserving and transmitting cultural knowledge (D) Signup and view all the answers

Which of the following is NOT a form of Indigenous media?

Newspaper articles (B) Signup and view all the answers

What is the key advantage of using the internet as a source of information?

Accessibility to a broad range of information (B) Signup and view all the answers

Which of the following is NOT a characteristic of Indigenous media?

Wide reach beyond the community (A) Signup and view all the answers

What is the term for the timeliness of information, which is an important evaluation criterion for online resources?

Currency (B) Signup and view all the answers

Which type of library serves the needs of cities and towns, offering a wide range of materials for public access?

Public Library (C) Signup and view all the answers

How does media function as a watchdog for the government and private agencies?

By holding them accountable for their actions (D) Signup and view all the answers

Study Notes

Media Evolution

Objectives include identifying traditional and new media, different information sources across ages, and evaluating internet information.
The evolution of media involves several stages: pre-industrial, industrial, electronic, and new/information ages.
Pre-industrial Age (before 1700s) saw people discover fire, develop paper from plants, and forge tools with various materials.
Cave paintings were a form of early artistic expression (parietal art) dating back to around 38,000 BCE.
Clay tablets were used as writing mediums, particularly for cuneiform, an ancient writing system used for over 3,000 years in 15 different languages.
Papyrus, a writing material made from papyrus plant pith, was used in ancient times to create scrolls.
Examples of other pre-industrial media include Acta Diurna in Rome (130 BC), Dibao in China (2nd Century), and Codex in the Mayan region (5th Century), Printing press using wood blocks (220 AD).

Industrial Age

The Industrial Age (1700s-1930s) saw advancements in technologies and manufacturing, including the power of steam.
Machine tools and iron production emerged, leading to the mass production of various products, including books through the printing press.
The invention of the printing press for mass production emerged.
The printing press, a device that applies pressure to an inked medium (like paper or cloth), became a significant tool.
Relevant examples of Industrial Age media include newspapers like The London Gazette (1640), typewriters (1800s), the telephone (1876), and the motion picture (1890s).

Electronic Age

Electronic Age (1930s-1980s) - The transistor ushered in a new era of technology.
People harnessed transistor technology, leading to devices like the transistor radio, electronic circuits, and early computers, making long-distance communication more efficient.
Electronics Age included radio and television (1941), personal computers (HP 9100A 1968, Apple 1 1976), and other electronic devices.

New/Information Age

The Information Age (1990s-2000s) saw the rise of the internet, revolutionizing communication through social networks, microblogs, video-sharing, augmented reality, virtual reality, video chat applications and more.
Modern technologies like the internet, laptops, wearable technology, Cloud and Big Data also characterize this era.

Media Functions

Media play multiple functions.
Monitoring: Informing citizens about events around them, a critical role of keeping the public informed.
Information: Educating the audience about the importance of facts, adding context to the news.
Opinion: A platform for public political discourse & facilitating expressions of dissent; enabling differing perspectives and viewpoints.
Watchdog Role: Journalism plays a vital role in holding governments and private entities accountable, driving positive change.
Advocacy: Media channels facilitate the presentation of political viewpoints, allowing for public engagement in important societal debates.

Sources of Information

Indigenous media: Forms of media created, produced, and transmitted by indigenous communities, preserving and adapting cultural knowledge.
Libraries: Gatherings of artistic, literary, musical and reference materials accessible for use, including various specific libraries like academic, public, special, and school-focused libraries.
Internet: A global computer network offering information and communication, characterized by standardized communication protocols, enabling users to access a vast expanse of information.

Information Evaluation Criteria

Currency: Timeliness of information.
Relevance: Significance of information to the user.
Authority: Source of information— credibility, reliability.
Accuracy: Closeness to factual data.

Determining Information Reliability

Check the Author: Examining the contributor's qualifications.
Check the Date of Publication or Update: Evaluating when the information was last updated, showing validity.
Check for Citations/Sources: Examining references to verify the reliability of the information.
Check the Domain/site: Reviewing and understanding the type of website- .com (Commercial), .gov (Government), .edu (Educational), .org (Nonprofit)

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Description

This quiz explores the historical evolution of communication and media from the pre-industrial age to the information age. Questions cover key inventions, significant developments, and the roles of media throughout these periods. Test your knowledge on the impact of technology and media on society!