Evolution of Traditional Media to New Media PDF

EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA TYPES OF MEDIA MEDIA AND INFORMATION SOURCES  FORMATIVE ASSESSMENT Traditional or New Media? 1. Magazine 6. Tabloid 2. Interactive Kiosk 7. Mobile Legends 3. Radio 8. Telev...

EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA TYPES OF MEDIA MEDIA AND INFORMATION SOURCES  FORMATIVE ASSESSMENT Traditional or New Media? 1. Magazine 6. Tabloid 2. Interactive Kiosk 7. Mobile Legends 3. Radio 8. Television 4. Online Video Games 9. Web Video Portals 5. Online Messaging 10. Facebook P. 19, Media and Information Literacy by Boots Liquigan, Diwa Learning Systems Incorporated  LESSON 1 EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA PRE-HISTORIC AGE (Before 1700s) People discovered fire, developed paper from plants and cast instrumentality or weapon through stone, bronze, copper and iron. INDUSTRIAL AGE (1700s- 1930s) People used the power of steam, developed machine tools, established iron production and manufacturing of various products (including books through the printing press). INDUSTRIAL AGE (1700s-1930s) ELECTRONIC AGE (1930 - 1980) People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early largescale computers (through vacuum tubes, transistors and integrated circuits). In this age, long distance communication became possible NEW (INFORMATION) AGE (1970-PRESENT) People advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. In this age, the Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized.  MEDIA CONVERGENCE Media convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitization and computer networking. Smart phones (converging camera, music, the internet, books, and all other media together) Online Radio ( converging radio with the internet) News Websites and Apps THE DIFFERENCE BETWEEN TRADITIONAL MEDIA AND NEW MEDIA Formative Assessment: Recitation What is media convergence? What are the other examples of media convergence? FUNCTIONS OF COMMUNICATION AND MEDIA FUNCTIONS OF COMMUNICATION AND MEDIA MONITORING FUNCTION INFORM CITIZEN OF WHAT IS HAPPENING AROUND THEM FUNCTIONS OF COMMUNICATION AND MEDIA INFORMATION FUNCTION EDUCATE THE AUDIENCE FUNCTIONS OF COMMUNICATION AND MEDIA OPINION FUNCTION PROVIDE A PLATFORM FOR PUBLIC DISCOURSE FUNCTIONS OF COMMUNICATION AND MEDIA CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS SERVES AS THE CHANNEL FOR THE ADVOCACY OF POLITICAL VIEWPOINTS  LESSON 2 TYPES OF MEDIA Types of Media Print Media Broadcast Media Film/ Cinema Video Games (Digital Games) New Media  PRINT MEDIA It refers to any form of media that involves the use of printed materials to communicate information to the public. Examples: Newspapers Magazines Brochures Books Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-page-at-15/  PRINT MEDIA Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-page-at-  PRINT MEDIA Photo Credit: http://www.blink.com.ph/our-newsstand-is-  BROADCAST MEDIA It refers to the distribution of audio and video content to a wide audience through electronic means, typically via television and radio. Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-page-at-15/  BROADCAST MEDIA Photo Credit: http://pinoyamfm.blogspot.com  BROADCAST MEDIA Photo Credit:  Film/Cinema It is a visual and auditory form of storytelling or artistic expression, typically presented in a sequence of moving images and sound. Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-page-at-15/ FILM/ Cinema MMFF 2016 Entries Photo Credit http://www.whats newph.com/2016/1 2/mmff-2016- entries-and- trailers.html  Video Games (Digital Games) It is an interactive electronic games that involve players controlling characters, objects or environments within a virtual world. Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-page-at-15/ Video Games (Digital Games) NEW MEDIA digital media that are interactive, incorporate two- way communication and involve some form of computing (http://online.seu.edu/what-is- newmedia/#sthash.ltGgt2ed.dpuf)  MASS MEDIA AND MEDIA EFFECTS refer to channels of communication that involve transmitting Mass Media information in some way, shape or form to large numbers of people are the intended or unintended consequences of what the mass Media Effects media does (Denis McQuail, 2010)  MEDIA EFFECTS Third – party Theory People think they are more immune to media influence than others. Behavioral hypothesis predicts that third- person perception (i.e., seeing each other as more influenced) will lead to support for restrictions on media messages.  MEDIA EFFECTS Reciprocal Effect When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self- Source: http://www.flickriver.com/photos/billyjo29/tags/ consciousness, which kapamilya/ affects our actions.  MEDIA EFFECTS Boomerang Effect refers to media- induced change that is counter to the desired change (Source: http://uppiddee.com/blog/smiley- faces-and-the-boomerang-effect/)  MEDIA EFFECT Cultivation Theory (George Gerbner) states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world (Source: http://mass.pakgalaxy.com/cultivation- theory.html)  MEDIA EFFECTS Agenda-setting Theory (Lippmann/ McCombs and Shaw) process whereby the mass media determine what we think and worry about Source: http://lessonbucket.com/media-in- public reacts not to actual minutes/the-agenda-setting-function-theory/ events but to the pictures in our head, created by  MEDIA EFFECTS Propaganda Model of Media Control (Herman & Chomsky ) The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through Source: https://www.amazon.com/Age- propaganda. Propaganda-Everyday-Abuse- Persuasion/dp/0805074031  MEDIA AND INFORMATION LITERACY (MIL) Media and Information Sources  CLASS DISCUSSION Source: http://iupui.campusguides.com/c.php?g=583319&p=4027829  Poster Analysis What is the message of this poster? Do you agree with the message? Why or why not?  Poster Analysis What is the message of this poster? Do you agree with the message? Why or why not?  EVALUATING INFORMATION by Eastern Kentucky University Libraries based on the work of Paul and Elder Source: http://studio.eku.edu/evaluate-information  EVALUATING INFORMATION by Eastern Kentucky University Libraries based on the work of Paul and Elder Source: http://studio.eku.edu/evaluate-information  EVALUATING INFORMATION by Eastern Kentucky University Libraries based on the work of Paul and Elder Source: http://studio.eku.edu/evaluate-information  EVALUATING INFORMATION by Eastern Kentucky University Libraries based on the work of Paul and Elder Source: http://studio.eku.edu/evaluate-information Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html  WHAT IS PROPAGANDA? ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. Source: https://www.amazon.com/War- (http://www.merriamwebster.com/dictionary/propaganda) Politics-Superheroes-Ethics- Propaganda/dp/0786447184 MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.  MOVIE CLASSIFICATION RATINGS (Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html) VIDEO PRESENTATION MTRCB 2016 Infomercial https://www.youtube.com/watch?v=6PVFQjIEZ-M