DOMANDE ESAME PDF

DOMANDE CORPORATE 1-Corporate communication involves a whole range of managerial activities including: -producing and disseminating content and messages to relevant stakeholder groups -setting up profiles for the company’s social media channels -planning, coordinating and counselling the CEO and se...

DOMANDE CORPORATE 1-Corporate communication involves a whole range of managerial activities including: -producing and disseminating content and messages to relevant stakeholder groups -setting up profiles for the company’s social media channels -planning, coordinating and counselling the CEO and senior managers in the organization 2-In international communication media outreach refers to: -the ability of the media to diffuse messages in a country -the ownership of the media and control over editorial content -the extent to which organizations and any segments in society can access the media to diffuse messages 3-In the real of social media, wikis are a type of collaborative project: -true 4-In the context of social media strategy, monitoring involves community management and keyword monitoring: -true -false 5-Which is the most effective structure when writing bad news?: -BLIM- bottom line in the middle -BLOB- bottom line on the bottom -BLOT- bottom line on the top 6-advocacy, transparency, authenticity and interactivity characterize the stakeholder model of the organization: -true -false 7-The elaboration likelihood model (ELM) is a theory used in relation to: -social media typologies -quantitative reputation research -communication effects 8-In the context of media relations and news coverage agenda-setting theory: -focusses on both whether people think about an organization (ie silence) and how they think about it(ie frami..) -directs attention to whether people think about an organization but not to how they think about it -emphasizes the role of stakeholders as advocates that argue in favor of a particular organization 9- In the context of media relations agenda building refers to: -the antagonistic relationship between communication practitioners and journalists -the ability of corporate communication practitioners to feed corporate news to journalists and shape … -the ability of the news media to influence the salience of a certain topic in the minds of the general public 10-The term media favorability refers to the ability of the news media to influence the salience of a certain corporate issue in the minds of the general public: -true -false 11-Downward communication in an organization involves information from employees that is cast up to managers: -true -false 12-Organizational identification can increase if employees’ personal values and qualities correspond with the organizational identity: -true -false 13-stakeholders can be defined as: -a large population of individual within a society -those groups who hold exclusively influencer stakes -any group or individual who can affect or is affected by the achievement of an organization’s purpose and objectives 14-focus groups and content analysis are typically used for formal research in corporate communication: -true -false 15-According to Cornellissen, corporate communication can be defined as: -the general direction taken by a company with regard to its choice of business and markets and the approach to its stakeholder groups -the management function that offers a framework for the coordination of all internal and external communication in order to establish and maintain favorable reputation -a specialize form of sales promotion where a company will help fund an event or support a business venture in return for publicity 16-To obtain news coverage, media relations practitioners can use online newsroom: -true -false 18-Branded content is about: -gaining positive media attention and coverage -presenting a story about an organization from a particular angle -generating content that features both product-relates content as well as general interest content, based on PR techniques 19-In the power-interest matrix, stakeholder classified as C/keep satisfied: -are those with a low level of interest in the organization but with a high level of power -are those with a high level of interest in the organization but with a low level of power -are the most challenging to maintain relationships with 20-the implicit managerial belief that “unity is good” can lead to organizational silence in a company: -true -false 21-Owned media in an online setting (eg a corporate website) present the following key challenge -declining reach and response rates -potential skepticism towards the organization -lack of control 22-In relation to corporate identity, why is distinctiveness so important: -it helps external stakeholder to recognize what an organization stands for and employees to raise motivation and sense of oneness with the organization -it helps employees to achieve higher standards in their work -it helps external stakeholders such as consumers to choose the best products and services 23-in relation to the organization of corporate communication in a company, horizontal structures may include: -organizational charts or organigrams -language policies -communication guidelines 24-pressrooms and media relations are particularly important for the following type of event: -plant tours -meeting of hobby groups and civic clubs -trade shows 25-in the vision-culture-image model, the diagnostic question “do employees care what stakeholders think of the organization? Helps to identify the degree of alignment between: -image and culture -vision and culture -image and vision 26-enterpreneurial spirit is one of the key characteristics of today’s Chinese managers valued by organizations: -true -false 27-social networking sites (e.g., Facebook) are characterized by: -high social presence/media richness -high self-presentation/self-disclosure -low self-presentation/self-disclosure 28-communication strategy formation consists of a combination of planned and emergent processes: -true -false 29- in business writing, the call to action is typically included in the structure called: -BLIM-the bottom line in the middle -BLOT- the bottom line on the top -BLOB- the bottom line on the bottom 30-when classifying social media, Kaplan and Haenlein suggest to take into consideration: -the costs of content production/publishing threshold -the degree of social presence and of media richness -the potential to feed owned media 31-a pre-emptive message style can be defined as a straight claim about industry or cause with no assertion of superiority: -true -false 32-according to stakeholder salience model, latent stakeholders: -can be considered as non-stakeholers -include the groups of dominant, dangerous and dependent stakeholders -are group possessing only one attribute 33-In the impact stage of communication evaluation, corporate communicators collect information about the number of recipients who change opinions and who repeat behavior: -true -false 34-management communication and corporate information and communication systems represent the two central areas of employees communication: -true -false 35-according to Hostfede, an individualistic society/culture emphasizes: -attention to individual freedom and independence from others -flexibility in thinking and tolerance for ambiguous situations -sense of interdependence and obligations to others 36-Social media are better characterized as a form of crowd casting which means that: -they enable stakeholders to be active participants who generate and disseminate content about an organization -their costs of content production/publishing threshold are considerably low -they help organizations in their efforts to reach a mass audience in a controlled and planned manner 37-Organizational silence consists in: -the transmission of messages within organization without the use of verbal communication -employees refraining from speaking up and withholding information about potential problems -employees not commenting on company rumors, especially on social media 38- which of the following is NOT true in relation to themed messages -they are messages identified as central to the organization's reputation -they are direct translations of the strategic intent -they are superiority claims on actual accomplishments or delivered benefits from the organization 39- strategy can be defined as a profile and values communicated by the organization -True -false 40- from a strategic perspective boundary spanning means that: -corporate communicators must be aware of the real or imagined lines that… -the role of corporate communication is to act as intermediary between the organization and external stakeholders group -the role of corporate communicators is to facilitate upward communication so that employees are able to 41- In the context of communication research and evaluation a focus group is -semi structure group discussion used to test hypothesis related to a particular -semi structured group discussion used to dig deep into the underlying motivation … -is structured questionnaire sent to representatively sampled part of a popular 42-whistle blowing refers to voicing illegal immoral or illegitimate practices detected outside the organization and impacting its customer performance -true -false 43- one of the central areas of employee communication is -corporate information and communication systems -email and video conferencing -stakeholder audit 44- one of the rules of the decalogue for clear and effective business writing -use concrete words -avoid short sentences -use the passive voice 45- in the context of communication strategy and planning the main categories of message style include: -simplicity synthesis and structure -functional symbolic and industry orientation -standardization adoption glocal style 46- according to cornelissen the traditional media environment is characterized by many to many or many to one communication model -true -false 47- in an online setting earned media refer to stakeholder-generated word of mouth about an organization??? -true -false 48- perform social media audit is among the key elements that every company needs to have -true -false 49-When considering the key concepts in corporate communication, the term “mission” indicates: -a company’s overriding purpose in line with the values or expectations of stakeholders -the profile and values communicated by an organization -the long-term aspirations of the company for itself, the desired future state 50-organizational identification is a state in which employees are able to speak up, express opinions and are listened to by managers: -true -false 51-a symbolic association message style can be defined as a claim based on psychological differentiation through symbolic association: -true -false 52-in the context of communication research and evaluation a “focus group” is an unstructured group discussion used to test hypothesis related to a particular corporate issue or problem: -true -false 53-From a corporate communication perspective, social networking sites (e.g. Facebook) are particularly suitable for: -involving the joint and simultaneous collaboration between customers -fostering interaction internally between employees -creating a personal image for the company and its brands 54-According to Clarkham, the broad class of “contractual stakeholders” does NOT include trade association: -true -false 55-The core of corporate branding is the alignment between the company’s mission, culture and image: -true -false 56-Themed messages are messages identified as central to the organization’s reputation and designed to change or reinforced perceptions in line with the corporate vision: -true -false 57-communication climate can be define as “the disclosure by organizational members (former or current) of illegal or illegitimate practices under the control of their employers, to persons or organizations that may be able to effect action: -true -false 58-When organizing an event, if a meal is provided you should always: -ask the catering manager to be prepared to deal, on site, with any request from the invites -negotiate with the catering manager a fixed menu not to exceed the budget -negotiate with the catering manager a menu that satisfies any dietary requirement 59-In international communication it is very likely that organizations will choose to fully decentralize and adapt the activities related to the following area of specialization: -media relations -financial relations -corporate identity 60-With reference to employee communication, “management communication” refers to manager employee communication restricted to dyads or small groups: -true -false 61-the importance of integrating marketing communications and public relations has resulted from a variety of drivers including: -the emergence of mass production and consumption -organizational drivers including the need to decrease the accountability of the communication function -market-based drivers such as increased demands for transparency and multiple roles of stakeholders 62-The elaboration likelihood model points out a sequence of communication effects that an audience may go through, from message exposure to sustained behavioral change: -true -false 63-In the power interest matrix, stakeholders classified as B/keep informed: -are those with a low level of interest in the organization but with a high level of power -are those with a high-level interest in the organization but with a low level of power -are the most challenging to maintain relationships with 64-the dynamic between the corporate strategy and the communication strategy can be expressed as informing and evaluating: -true -false 65-The major expense at a trade show is: -the exhibition booth -the banquet -the invitation packages 66-The three levels of evaluation of communication effects are audit, research and measurement: -true -false 67-agenda setting theory is used to explain how the news media set the public agenda and prime awareness of an organization: -true -false 68-In the context of communities of practice, strong ties between individuals can lead to challenging of taken-for-granted assumptions and to innov…: -true -false 69-… boundary spanning role of corporate communicators consists in facilitating downward communication through a combination of elements… -true -false 70-Surveys, objectives, themed messages and exposure are all essential stages in the communication cycle: -true -false 71-in planning the logistic of promotional events, organizers should. Place particular attention to: -exhibit booths and hospitality … -decoration and direction signs -security, liability, insurance and, in some cases, city permits 72-the typical stages in formulating the content of a communication strategy are: strategic intent- messages styles- targeted audiences: -true -false 73-The amplifying effect of news coverage on a company’s reputation has been studied through the lens of media richness theory: -true -false 74-Upward communication in an organization is important because: -it facilitates the spreading of information through verbal communication alone -it is likely to increase employee’s identification with the organization -it incorporates commands and directives from the management 75-the branded corporate identity refers to a structure where all products and services are labelled or branded with the same company name: -true -false 76-The perspective of “strategic public relations” suggests that marketing should be integrated or coordinated by a public relations department: -true -false 77-From a corporate communication perspective, social networking sites (e.g Facebook) are particularly suitable for creating a personal image for the company and its brands: -true -false 78-corporate communication is the overarching management framework that typically includes communication disciplines such as word-of-mouth and storytelling: -true -false 79-In the power interest matrix, stakeholders classified as B/keep informed are those with a high level of interest in the organization but with a low level of power: -true -false 80-in the context of employee communication, what is a community of practice? -an internet site through which employees share media content such as texts, videos, or photos -a defined group for whom a product is or may be in demand -A group of people who share common interest in a particular domain or area, and interact to exchange and build knowledge 81-an industry orientation in communicating themed messages typically involves: -symbolic association and emotional message styles -generic and pre-emptive message styles -rational message style 82-in business writing, in order to organize your material logically, it is recommended to: -remove the warmup paragraph without destroying the basic structure of the text -follow a format such as alphabetical order and problem/solution -separate fact from opinion not be force an idea or concept upon the reader 83-decentralization of international communication entails that: -policy making and planning lie with the communication departments in the host countries -an organization will unlikely hire a local public relations agency in the host country to work on its behalf -the… company’s communication department is responsible for policy making and planning 84-trade shows are a type of event that can be described as follows: -marketing event that affects millions of … annually -very large (off-line and on-line) markets where companies sell their products -shows dedicated to entertainment and that involve potential and current customers 85-in business writing, the rule of composition about the use of simple language entails: -using the active voice to make the writing style more concise and..worthy -breaking up lengthy sentences and sections -avoiding overly complicated words and expressions to communicate clearly 86-the core of corporate branding is the alignment between the company’s mission, culture and reputation: -true -false 87- which of the following is NOT true in relation to communication strategy: -strategy is based on the assessment of the gap between how the company is currently seen( corporate reputation) and how it wants to be seen( vision) -Strategy formation consists of a combination of planned and emergent processes -strategy primarily involves plans or tactics which have an immediate and short-term focus 88-in international public relations, the choice of centralization or decentralization does NOT depend on: -the level of activism in a certain country/culture -corporate strategy, size and structure -quality and availability of the PR staff 89-corporate event sponsorship is a category of: -promotional event -banquet -trade shows 90-according to Birkigt and Stadler, the corporate identity mix consists of the attribute of symbolism, social identity, and behavior: -true -false 91-the concept of integration of communication refers to the process of actively involving stakeholders in communication, listening to them and allowing them to have a say in corporate decision-making: -true -false 92-strategy can be defined as the profile and values communicated by an organization: -true -false 93-the input-output model of strategic management has been developed within the neo-classical economic theory of organizations: -true -false 94-In an organizational chart or organigram, the vertical structure does NOT reveal information about the way in which tasks and activities spread out over departments are coordinated: -true -false 95-in Clarkson’s classification model of stakeholders, secondary stakeholders include the media: -true -false 96-content communities (e.g You Tube and SlideShare) are characterized by low self- presentation/self-disclosure: -true -false 97-The new media environment is characterized by a crowd-casting communication approach and a one-to-many communication model: -true -false 98-according to the in-awareness approach, in international public relations, a country profile may include: -media control, outreach, and access -communication components such as verbal and nonverbal communication -different ways of looking at the society culture (e.g., life short-term or long-term orientation) 99-the amplifying effect of news coverage on a company’s reputation has been through the lens of: -agenda setting theory -media richness theory -legitimacy theory 100-frame alignment occurs when organization…successful is gaining the public attention through social media …: -true -false 111-The stakeholder salience model is a tool used to identify and classify stakeholders according to the presence or absence of power, legitimacy or interest: -true -false 112-according to Cornelissen, content generation is a characteristic of the traditional media environment: -true -false 113-The core of corporate branding is the alignment between the company’s mission, culture and reputation: -true -false 114-In the context of media relations and news coverage, agenda setting theory: -focusses on both whether people think about an organization (ie silence) and know they think about it