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Questions and Answers
What is an important component to consider in organizing an event beyond decoration and direction signs?
What is an important component to consider in organizing an event beyond decoration and direction signs?
Which statement regarding upward communication in an organization is accurate?
Which statement regarding upward communication in an organization is accurate?
The concept of branded corporate identity refers to which of the following?
The concept of branded corporate identity refers to which of the following?
In the power-interest matrix, what characterizes stakeholders classified as B/keep informed?
In the power-interest matrix, what characterizes stakeholders classified as B/keep informed?
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From a corporate communication perspective, social networking sites are particularly effective for what purpose?
From a corporate communication perspective, social networking sites are particularly effective for what purpose?
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Which statement best defines the term 'mission' in the context of corporate communication?
Which statement best defines the term 'mission' in the context of corporate communication?
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What does organizational identification allow employees to do?
What does organizational identification allow employees to do?
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What type of stakeholders does the term 'contractual stakeholders' include?
What type of stakeholders does the term 'contractual stakeholders' include?
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Which aspect of social networking sites is most emphasized from a corporate communication perspective?
Which aspect of social networking sites is most emphasized from a corporate communication perspective?
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What is the primary focus of the elaboration likelihood model in communication?
What is the primary focus of the elaboration likelihood model in communication?
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Which of the following options is NOT considered a major expense at a trade show?
Which of the following options is NOT considered a major expense at a trade show?
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Which levels are included in the evaluation of communication effects?
Which levels are included in the evaluation of communication effects?
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Which is a key result of having strong ties in communities of practice?
Which is a key result of having strong ties in communities of practice?
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What type of message is defined as central to an organization's reputation and designed to reinforce corporate vision?
What type of message is defined as central to an organization's reputation and designed to reinforce corporate vision?
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What does the power-interest matrix classify stakeholders who are low in interest but high in power?
What does the power-interest matrix classify stakeholders who are low in interest but high in power?
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What does the stakeholder salience model suggest about latent stakeholders?
What does the stakeholder salience model suggest about latent stakeholders?
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Which of the following best describes a pre-emptive message style?
Which of the following best describes a pre-emptive message style?
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What do social networking sites like Facebook primarily enable?
What do social networking sites like Facebook primarily enable?
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In business writing, which structure typically includes the call to action?
In business writing, which structure typically includes the call to action?
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What is an important characteristic of an individualistic society according to Hofstede?
What is an important characteristic of an individualistic society according to Hofstede?
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Which categories are included in the main message style in communication strategy and planning?
Which categories are included in the main message style in communication strategy and planning?
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In the context of communication evaluation, what is the focus of the impact stage?
In the context of communication evaluation, what is the focus of the impact stage?
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What describes organizational silence?
What describes organizational silence?
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Which statement is NOT true regarding themed messages?
Which statement is NOT true regarding themed messages?
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What is true about whistleblowing?
What is true about whistleblowing?
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What is the primary focus of the core of corporate branding?
What is the primary focus of the core of corporate branding?
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In business writing, which strategy promotes clarity and conciseness?
In business writing, which strategy promotes clarity and conciseness?
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The stakeholder salience model is primarily used for what purpose?
The stakeholder salience model is primarily used for what purpose?
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What does decentralization of international communication indicate?
What does decentralization of international communication indicate?
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Which of the following is NOT a characteristic of content communities?
Which of the following is NOT a characteristic of content communities?
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Which statement about trade shows is incorrect?
Which statement about trade shows is incorrect?
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Which model indicates that strategy encompasses both planned and emergent processes?
Which model indicates that strategy encompasses both planned and emergent processes?
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According to the in-awareness approach in international public relations, what might a country profile include?
According to the in-awareness approach in international public relations, what might a country profile include?
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The amplifying effect of news coverage on a company's reputation is explained through which theory?
The amplifying effect of news coverage on a company's reputation is explained through which theory?
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What does the concept of integration of communication refer to?
What does the concept of integration of communication refer to?
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Which of the following does corporate communication NOT typically involve?
Which of the following does corporate communication NOT typically involve?
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What does media outreach primarily refer to in international communication?
What does media outreach primarily refer to in international communication?
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In social media strategy, what does monitoring primarily involve?
In social media strategy, what does monitoring primarily involve?
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Which structure is considered the most effective when delivering bad news?
Which structure is considered the most effective when delivering bad news?
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Which of the following statements about stakeholders is NOT true?
Which of the following statements about stakeholders is NOT true?
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What does agenda-setting theory emphasize in media relations?
What does agenda-setting theory emphasize in media relations?
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What is the primary purpose of owned media in a corporate setting?
What is the primary purpose of owned media in a corporate setting?
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Which of the following best describes the concept of organizational identification?
Which of the following best describes the concept of organizational identification?
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What characterizes wikis in the context of social media?
What characterizes wikis in the context of social media?
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Which of the following options represents the concept of media favorability?
Which of the following options represents the concept of media favorability?
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In the power-interest matrix, who are the stakeholders categorized as 'C/keep satisfied'?
In the power-interest matrix, who are the stakeholders categorized as 'C/keep satisfied'?
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What do focus groups and content analysis contribute to in corporate communication?
What do focus groups and content analysis contribute to in corporate communication?
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Which statement about downward communication is accurate?
Which statement about downward communication is accurate?
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Why is distinctiveness crucial for corporate identity?
Why is distinctiveness crucial for corporate identity?
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Study Notes
Corporate Communication
- Involves a wide range of managerial activities, including content production, social media channel setup, and CEO/senior manager guidance.
- International communication: Media outreach is the media's ability to spread messages within a country, not ownership or access.
Social Media
- Wikis are collaborative projects.
- Social media strategy includes community management and keyword monitoring.
News Writing
- BLIM (bottom line in the middle) is the most effective structure for writing bad news.
Stakeholder Model
- Advocacy, transparency, authenticity, and interactivity characterize the stakeholder model of the organization (true).
Communication Theories
- Elaboration likelihood model (ELM) is a theory related to communication effects.
- Agenda-setting theory focuses on how stakeholders think about an organization, not just whether they think about it.
Media Relations
- Agenda building refers to the interaction between communication practitioners and journalists, including how practitioners feed news to journalists and shape the narrative.
Stakeholder Analysis
- Stakeholders are individuals or groups affected by or affecting an organization's purpose and objectives.
Corporate Communication Research
- Focus groups and content analysis are used in formal corporate communication research (true).
Corporate Communication Definitions
- Corporate communication is the management function coordinating internal and external communication to maintain a positive reputation.
Branded Content
- Branded content is about generating positive media attention, presenting organizational stories from a specific angle, and creating general interest content based on PR techniques.
Power-Interest Matrix
- Stakeholders are categorized in the power-interest matrix based on their interest in and influence on the organization. C/keep satisfied stakeholders have low interest but high power.
Corporate Website Challenges
- Corporate websites face challenges including declining reach and response rates, potential skepticism, and lack of control.
Corporate Communication Elements
- Distinctiveness is important in corporate identity, helping stakeholders recognize the organization's values and foster a sense of unity.
Communication Structures
- Horizontal structures in corporate communication may include organizational charts or organigrams.
Event Planning
- Pressrooms and media relations are crucial for events like trade shows, plant tours, and hobby group meetings.
Communication Models
- The vision-culture-image model is a diagnostic tool for assessing alignment between different organizational elements.
Corporate Communication in China
- Enterpreneurial spirit is a key characteristic valued by Chinese managers.
Social Media Characteristics
- Social networking sites (Facebook) are characterized by high social presence/media richness, high self-presentation/self-disclosure.
Communication Strategy
- Communication strategy formation involves planned and emergent processes.
Business Writing
- Business writing should logically organize material, separate facts from opinions, and avoid imposing concepts on the reader.
Trade Shows
- Trade shows are significant marketing events where businesses exhibit products and services to potential and current customers.
Communication Strategy Considerations
- Corporate communication strategy needs to consider the gap between how the company is perceived currently and how it wants to be perceived. It should address both short-term and long-term priorities.
Corporate Identity
- Corporate identity is a blend of symbolism, social identity, and behavior.
Communication Concepts
- The term "mission" in corporate communication refers to the overriding purpose, values, and expected outcomes of the organization.
- Organizational identification refers to a state where employees express opinions, feel committed, and are heard by management.
Communication Styles
- Message style categories that include simplicity synthesis and structure, functional symbolic and industry orientation, standardization (global styles).
Communication in the Digital Age
- Earned media refers to word-of-mouth, recommendations, and online discussion about an organization.
- The new media environment is characterized by crowd-casting (one-to-many communications).
- Content communities are digital spaces fostering self-presentation and social interaction.
Communication Theory
- Agenda-setting theory explains how media influences public perceptions of certain issues.
- Media richness theory relates media coverage to impact on a company's reputation.
Stakeholder Classification
- Secondary stakeholders, like media, are also considered in stakeholder analysis within organizations.
Corporate Branding
- Corporate branding is the alignment between the organization's mission, culture, and image.
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Description
This quiz covers the essentials of corporate communication, focusing on managerial activities like content production and international media outreach. It also explores theories such as the elaboration likelihood model and agenda-setting theory. Test your understanding of social media strategies and stakeholder models in organizational communication.
