Corporate Communication and Media Relations

The degree to which an organization's image aligns with its cultural values and its vision for the future.

True. Enterpreneurial spirit, characterized by innovation, risk-taking, and a focus on growth, is highly valued by organizations in today's competitive business environment.

Social networking sites like Facebook are known for their high level of social presence, allowing users to engage with others in a rich and interactive way.

True. Communication strategies involve a combination of planned activities and spontaneous responses to events.

In business writing, the call to action is typically placed at the end of the document, emphasizing the desired outcome.

Kaplan and Haenlein's framework for classifying social media considers the cost of creating and publishing content, the level of social interaction, and the potential to integrate with other forms of media.

False. A pre-emptive message style is a proactive approach that positions an organization ahead of potential criticism or challenges by emphasizing its strengths and accomplishments.

Latent stakeholders are groups who possess only one attribute of salience, meaning they hold potential interest in the organization but currently lack power, legitimacy, or urgency.

True. Communication evaluation in the impact stage measures the effect of communication on stakeholder behavior, such as changes in opinion, attitudes, or actions.

True. Management communication, focused on internal stakeholders, and corporate information and communication systems, focused on information dissemination, are core aspects of employee communication.

The process of creating and distributing content to specific groups of people who have an interest in a company, including investors, customers, and employees. This involves setting up social media profiles and providing guidance to executives.

The ability of media outlets in a country to spread messages to the public, often influenced by factors like ownership and editorial control.

The practice of tracking online conversations and mentions related to a company or its products. This includes managing social media communities and monitoring keywords.

A communication method where the main message is delivered at the beginning of the message.

An organizational approach where transparent, authentic communication is prioritized, and engagement with stakeholders is encouraged.

A theory in communication that explains how people process information and how their attitudes are influenced.

A theory that suggests the media can influence the public's perception of the importance of certain issues. It aims to understand both how often a topic is mentioned and how it's portrayed.

The ability of corporate communicators to influence the media by providing information that shapes how certain topics are presented.

The extent to which news coverage about a company is positive or negative. This helps to gauge how the public perceives the company.

Communication that flows from managers to employees, conveying information about policies, procedures, and updates.

The extent to which employees identify with their company and its values. Stronger identification is often linked to alignment between personal values and organizational goals.

Any group or individual who can influence or be affected by the success of a company. This includes investors, customers, employees, and community members.

The management function that coordinates internal and external communications to build and maintain a positive reputation.

Content that is created by a company to educate, entertain, or engage its audience. This can include articles, videos, podcasts, or other types of content.

A tool used to classify stakeholders based on their power (influence) and interest (concern) in a company. This helps to prioritize stakeholder engagement.

A situation where employees are reluctant to express their opinions or concerns due to a perceived culture of conformity.

A company's website or other online platforms that are owned and controlled by the company. These platforms provide a direct channel to communicate with audiences.

A company's unique personality, expressed through its values, mission, and visual identity. It's important to be distinct to stand out from competitors.

The way a company organizes its communication departments and processes. Horizontal structures emphasize collaboration and shared responsibility.

Formal events like plant tours, meetings with community groups, and trade shows where communication takes center stage.

A model that analyzes how employees perceive a company's image. It asks whether employees are aware of how stakeholders view the organization.

A company's primary purpose aligned with stakeholder values and expectations.

A symbolic association message style uses psychological differentiation through associations.

A focus group is an unstructured discussion to test hypotheses related to a corporate issue.

Social media platforms are ideal for fostering internal employee interaction.

The core of corporate branding involves aligning a company's mission, culture, and image.

Themed messages are central to an organization's reputation and designed to shape perceptions.

Communication climate refers to the disclosure of illegal or illegitimate practices by employees.

Event organizers should negotiate a menu that accommodates dietary restrictions.

The importance of integrated marketing and PR results from various drivers, including increased transparency and stakeholder demands.

The Elaboration Likelihood Model explains how communication impacts behavior, from exposure to sustained change.

Communication strategy formulation typically involves three key stages: defining the strategic intent, determining the message style, and identifying the targeted audiences.

The concept of branded corporate identity refers to a company's decision to use a single, unified brand name, logo, and visual identity across all of its products and services.

In the context of employee communication, a community of practice is a group of employees with shared interests, skills, or knowledge who connect and learn from each other.

A company's communication strategy can be evaluated at different stages: pre-testing, process, and impact. The impact evaluation stage focuses on measuring the actual effects of communication activities on stakeholders.

The Power Interest Matrix categorizes stakeholders based on their power and interest in an organization. 'B/Keep Informed' refers to stakeholders with high interest but low power, who need to be informed about the organization's activities but have limited influence.

A group of people who share common interests in a particular domain or area, and interact to exchange and build knowledge.

An industry orientation in communicating themed messages typically involves using symbolic associations and emotional appeals to connect with the audience.

A defined group of people who are likely to want or need a product.

The process of actively involving stakeholders in communication, listening to their concerns, and giving them a voice in decision-making.

The core of corporate branding is the alignment between a company's mission, its values, and its public image.

A marketing event that allows companies to showcase their products and services to a large audience of potential and current customers.

The practice of using clear and simple language in business writing to ensure effective communication.

The stakeholder salience model categorizes stakeholders based on their power, legitimacy, and interest in an organization.

The concept of a company using its own internal communication channels to share information and connect with its employees.