Media and Information Literacy PDF

### OPPORTUNITY - a ***[set of circumstances]*** that makes it possible to do something. - Examples: - - - - ### CHALLENGES - are something ***[new and difficult]*** which requires great effort and determination. - Examples: - - - - - ### POWER - the **...

### OPPORTUNITY - a ***[set of circumstances]*** that makes it possible to do something. - Examples: - - - - ### CHALLENGES - are something ***[new and difficult]*** which requires great effort and determination. - Examples: - - - - - ### POWER - the ***[capacity or ability]*** to direct or ***[influence]*** the behavior of others or the course of events. - Examples: - +-----------------------+-----------------------+-----------------------+ | ##### ASPECT | ##### OPPORTUNITIES | ##### CHALLENGES | +=======================+=======================+=======================+ | **EDUCATION** | Today, education need | The lack of physical | | | not happen within the | activity may cause | | | four walls of a | boredom especially | | | classroom. E-learning | for young students | | | is a new method of | who may have to sit | | | learning where a | in front of computers | | | student may take | for several hours. | | | classes online or via | Too much time spent | | | an interactive | using a computer will | | | software installed in | possibly lead to | | | computers and | physical and mental | | | handheld devices. | health issues. | | | Descriptions online | Miscommunication | | | encourage students to | risks are also | | | deepen their | present and using | | | knowledge as well as | e-learning as an | | | take different | educational tool. | | | viewpoints on a | | | | subject matter. | | +-----------------------+-----------------------+-----------------------+ | **ECONOMIC** | E-commerce is the | New issues also arise | | | conducting of | with the onset of | | | business activities | e-commerce such as | | | such as buying, | | | | selling, marketing, | identity theft. It is | | | and servicing of | when someone uses | | | products or services. | your personally | | | E-commerce comes into | identifying | | | three forms, B2C, | | | | B2B, and C2C. | information like your | | | | name, social security | | | | number, or credit | | | | card number. | +-----------------------+-----------------------+-----------------------+ | **SOCIAL** | It can be the support | Thieves can easily | | | system that social | use the information | | | networking site | they get online such | | | members provide for | as birth dates and ID | | | each other. | numbers to access | | | | bank and government | | | | accounts. | +-----------------------+-----------------------+-----------------------+ | **POLITICAL** | People have now | Using social media is | | | acquired more | a tool for making a | | | opportunities to | political standpoint | | | express their | on a | | | political views and | | | | participate in | massive scale will | | | political gatherings. | *not necessarily | | | | guarantee a favorable | | | | outcome*. | +-----------------------+-----------------------+-----------------------+ #### FAQS - Media Economics is the application and study of economic theories and concepts to the media industries. Media economics encompasses all forms of media, including traditional media such as print, broadcasting, music, and film, and new media forms such as the Internet. - As important providers of information, the media is more likely to promote better commercial and industrial performances --- especially when producing god-quality reportage and having a broader reach. The effect that the media has on society and potential economic partners depend to a large extent on whom they reach MODULE 16: Social and Political ### SOCIAL - any ***[website allows social interaction]*** in considered a social media site, including social networking sites. This site gives entertainment and communication and has ***grown in recent years.*** - ***[social media communication]*** is about conversions, community connecting with the audience and building relationships. - **[freedom of expression, communication, and tourism.]** ### POLITICAL - ***new political media*** are forms of communication that facilitate the production, dissemination and ***[exchange of political content]*** on platforms and within networks that accommodate interaction and collaboration. - new around the clock, the impact of polls, direct ***[interaction with politicians]***, demographic and targeting. #### FAQS - In democracies, the media is ***fundamental to political life.*** It provides facts to allow us to be better informed about the issues that matter to us. It provides criticism and debate to ensure that that information is tested and examined from all points of view - Freedom of the media is the fundamental right of various forms of media including print, radio, television, and online media---to operate ***freely in society*** without government control, restriction, or censorship. MODULE 17: Threats, Risks, Abuse, and Misuse ### SOCIAL MEDIA - ***sharing of information*** and human communication by means of a tablet, mobile or computer. - it has become a ***[vital part of today's society.]*** - made socializing and interacting possible by means of various websites such as Facebook, Twitter, Instagram, etc. - there is an ***[impact on our society]*** through social media. - Being the best ***communication gateway*** that associates business and customers, it is being ***misused in current times***. There are various destructive as well as opposing effects due to social media misuse. ### THREATS - seeing violent media content can enable a person to ***[behave in a similar manner.]*** - EXAMPLES: **exposure to inappropriate content, data breaches and so on.** ### RISKS - media influencing other ***[unhealthy or risky behavior]*** including smoking, drinking, etc. - even with the tight security setting, hackers can still hack your personal information on social sites. - EXAMPLES: **fake accounts, spams and malwares.** ### ABUSE - involves actions that ***[cause harm, manipulation, or damage]*** to individuals, communities, or the public through various channels, such as digital platforms, traditional media, or communication technologies. - EXAMPLES**: spreading disinformation, cyberbullying, privacy violations, dissemination of hate speech** ### MISUSE - implies actions that go ***[against ethical standards,]*** responsible practices, or the intended purpose of communication channels, technologies, or content. - EXAMPLES: **fabrication of information, selective reporting, plagiarism, engaging** **in biased reporting.** #### **SOCIAL MEDIA *[4 MISUSE CONSEQUENCES]*** When social media ***[is misused]***, it leads to sexual harassment, criminal offense, employment obligations breach, unlawful discernment, misconduct, voilation of students, staff of parent's privacy, legal liability exposure, etc. these are ***[illegal]*** as well as serious activity that takes place due to social media misuse. - ### CHILD PORNOGRAPHY - - - - ### STALKING - - - - - - - - ### PRIVACY LOSS - - - - ### TIME DEPLETION - - - #### FAQS - Online abuse takes many forms, including threats of violence, discrimination, harassment, doxxing (revealing personal or identifying documents) and sharing sexual and private images without consent. It can also include content that is sexist, racist, and homophobic or targets someone\'s identity. - Amongst the most widely-recognized causes of addiction to social media are low self-esteem, personal dissatisfaction, depression and hyperactivity, and even lack of affection, a deficiency that adolescents frequently try to replace with the famous likes. MODULE 18: Current and Future Trends of Media and Information: Massive Open Online Content, Wearable Technology, and Ubiquitous Learning #### ***[6 MAJOR TRENDS]* OF MEDIA AND INFORMATION** - ### MASSIVE OPEN ONLINE CONTENT - - - - - - - ### WEARABLE TECHNOLOGY - - - ### UBIQUITOUS LEARNING - - - ### VIRTUAL REALITY (VR) - it implies a complete ***immersion experience*** that shuts out the physical world using a ***[head-mounted display or headset.]*** - in the virtual world, users can move around in all directions, manipulate objects, and more. - ***removes people*** from the real world and fully immerses them in a virtual world using a ***[head-mounted display or headset]*** - In that virtual world of ***imagery and sounds,*** users can move around in all directions, manipulate objects, and more. - ***VR*** is often used in ***healthcare, architecture***, and ***education.*** ### AUGMENTED REALITY (AR) - it ***enhances***, or ***augments***, the real world with digital information. - it ***adds digital elements*** to a ***live view*** often by using the camera on a smartphone. - ***augmented reality apps*** work through **[mobile devices]** such as smartphones or tablets, in manufacturing and industrial settings where it benefits the user to have their hands free, [glasses] or [headsets] are the best gateways to the AR experience. - EXAMPLE: - ### MIXED REALITY (MR) - it combines elements of ***both AR and VR***, where ***real-world*** and ***digital objects*** interact. - ***blends imagination and reality*** so that users can both see and interact with the real world and the virtual environment simultaneously. - Think of playing a virtual video game while ***drinking real coffee*** and ***offering an imaginary character*** some of your coffee in your game - you\'re mixing realities. #### FAQS - Wearable technology provides us with the ability to monitor our fitness levels, track our location with GPS, and view text messages more quickly. Best of all, most of the devices that allow us to do this are hands free and portable, eliminating the need to take our devices out of our pockets. - To understand their effectiveness, Software Advice surveyed nearly 500 U.S. patients who currently use medically-prescribed wearable devices: A resounding 86% of surveyed patients agreed that their devices improved their health and quality of life, and enabled their doctors to provide a higher quality of care. MODULE 19: Current and Future Trends of Media and Information: Defining Advertisement ### ADVERTISEMENT - is defined as ***"the placement of announcements and persuasive messages in time or space".*** - is the means of communication in which a product, brand or service ***is promoted*** to a viewership in order to attract interest, engagement, and sales. - are ***found almost everywhere*** - on television and radio, in newspapers and magazines, and on the Internet. ### ADVERTISING MEDIA - is a ***wide range*** of channels aimed at promotion. - brands use ***various advertising media*** to communicate their message to potential customers. (crucial for every brand) - the ***right channels help companies*** increase sales and build long-lasting relationships with their audience. - Each channel is an ***intermediary*** between a brand and its customers. Finding a perfect channel allows brands to present their product successfully, communicate their value, and maintain trustful relationships with the target audience. - With the ***correct channel*** and ***well-thought-out advertising message***, companies build brand awareness, create buzz around their brand, showcase and demonstrate the benefits of their products, increase their sales volume and revenue, and collect clients personal information that allows them to craft highly relevant and personalized offers. #### ***[5 TYPES]* OF ADVERTISEMENT** ### OFFLINE ADVERTISING MEDIA - includes the following: newspaper advertising, TV advertising, radio advertising, leaflets and flyers, brochures, posters, direct mail, business cards, **different types of guerrilla marketing;** - *ambush marketing* - *ambient marketing* - *undercover marketing* - *experiential marketing* ### PRINT ADVERTISEMENT - those in ***magazines and newspapers***, aim for a massive audience. - for a ***smaller audience***, brochures, fliers and coupons are used. - other print ads include ***outdoor*** advertisements such as billboards and transit ads. ### VIDEO ADVERTISEMENT - are ***commonly aired*** in major networks. - the creative process for a video ad is ***rigorous***. It passes through several meetings, client conferences, brainstorming and pre- production preparations - it is the advertiser\'s job to ***compress all important details*** in a short video, which usually lasts for a minute or less. ### RADIO ADVERTISEMENT - remains a good venue for advertisement. - it is ***cheaper than television*** and still enjoys a very loyal following. - unlike print, radio is capable of ***conveying emotions*** ### WEB ADVERTISEMENT - ***technology triggered*** a rapid migration of people to the **Internet**. - ***Social media*** - had become a **preferred venue** for advertisements even for big companies. Provides an edge in advertising because of the large number of users worldwide. #### ***[6 RECENT TRENDS]* IN ADVERTISING** ### PROGRAMMATIC ADVERTISING - a form of online advertising that uses technology to automate the ***purchase*** and ***placement of ads.*** - has ***revolutionized*** the ***online advertising industry*** by making it more efficient and effective. - through programmatic advertising, advertisers can reach their target audience ***more accurately*** and ***reduce costs.*** - uses sophisticated algorithms to target ads to the right people. ### TARGET ONLINE ADS - are advertisements served to users ***based on their personal information,*** such as their age, location, gender, interests, and ***browsing history.*** - these ads are designed to be more relevant and exciting to the user ***than traditional ads.*** - while targeted ads can be helpful for a business that want to reach a specific audience, they can also be seen ***as invasive or manipulative.*** ### ARTIFICIAL INTELLIGENCE (AI) - is changing the landscape of advertising. With the ability to ***collect and analyze vast amounts*** of data, AI provides new insights into consumer behavior and preferences. - helps advertisers to create more targeted and ***effective campaigns***. - additionally, AI is being used to ***automate*** some aspects of advertising, such as media buying and ***creative optimization.*** ### MOBILE-FIRST ADVERTISING - this ***means designing ads optimized*** for small screens and touchscreens and the unique ways people use mobile devices. ### OMNICHANNEL ADVERTISING - is a new approach to marketing that ***uses multiple channels*** to reach consumers. - ***uses numerous channels***, including the Internet, social media, and mobile devices. ### VISUAL ADVERTISING - ***"A picture is worth a thousand words."*** - the power of visual advertising is ***vast and far- reaching,*** able to transcend language barriers and engage viewers on an emotional level. - a ***single image can tell a story,*** evoke feelings, and create a lasting impression. #### FAQS - The advertising industry is constantly evolving, and the past few years have seen some significant changes. There has been a shift toward digital advertising. As more and more people spend time online, businesses increasingly turn to the internet to reach their target audiences. - Creating an effective advertisement can be surprisingly easy with the knowledge of how advertising works. To have an effective ad, consider what factors influence consumer behavior when making a purchase. Recent trends in advertising products can provide some clues. By keeping tabs on the current trends, you can ensure your ad is fresh and relevant. - Advertising can explain the best qualifications of the products, how they are better than their competitive products or announce new products in the market. By doing so, they increase the sales of existing products or accelerate the adoption of new ones. - Some of the biggest economic factors that affect marketing are demand and supply. Often, the goal of a marketing campaign is to drive up demand. When [demand is high], the [price] of a product can also be [high], increasing profitability for a business. When demand is low, the price lowers too.