Media and Information Literacy: Notes

• Study notes on media and information literacy

Economic and Educational Opportunity

• The circumstances that make it possible to do something good
• Examples:
  • Job hiring
  • Freedom of expression
  • Informing and keeping the mass up to date
  • Empower citizen

Economic and Educational Challenges

• New and difficult obstacles requiring effort and determination
• Examples:
  • Illegal content
  • Cybercrime
  • Copyright infringement
  • Identity theft

Power

• The capacity to direct or influence the behavior of others or events
• Examples:
  • Influence
  • Information distribution
  • Availability of names

Education Aspect

• Opportunity: E-learning allows online classes via interactive software
• Descriptions online encourage deeper knowledge and varied viewpoints
• Challenge: Lack of physical activity can cause boredom
• Too much screen time may cause physical and mental health issues
• Miscommunication risks are also a challenge to e-learning

Economic Aspect

• Opportunity: E-commerce allows business activities such as buying, selling, and marketing
  • E-commerce has come into three forms which are B2C, B2B, and C2C
• Challenge: Identity theft occurs through the use of identifying information

Social Aspect

• Opportunity: Social networking sites can be support systems for members
• Challenge: Thieves accessing online information obtain birth dates and ID numbers to access banks

Political Impact

• People express political views and participate in political gatherings more readily
• Using social media to make a political statement may not guarantee a favorable outcome

Media Economics

• Media economics applies economic theories and concepts to media industries
• Includes all media forms like print, broadcasting, music, film, and the Internet
• The media promotes better commercial and industrial performance
• Having good-quality reportage and a broad reach especially helps

Social Platforms

• Websites that allow social interaction and networking gives entertainment and communication
• Social media promotes conversions, community connection, and relationships building
• Social media also promotes freedom of expression, communication, and tourism

New Political Media

• Communication forms facilitate the production, dissemination, and exchange of political content
• Forms are available on platforms and within networks that accommodate interaction and collaboration
• Includes:
  • Around-the-clock availability
  • The impact of polls
  • Direct interaction with politicians
  • Demographic and targeting

Political Life and Media

• In democracies, the media provides necessary facts, criticism, and debate
• Ensures that information is tested and examined from all points of view
• Media operates freely in society without government control, restriction, or censorship

Sharing of Information

• Involves human communication by means of a tablet, mobile, or computer
• Is a vital part of today's society
• Allows socializing and interacting via websites (Facebook, Twitter, Instagram)
• Impacts society both destructively and positively

Violent Content

• Viewing content can enable a person to behave similarly
• Examples:
  • Exposure to inappropriate content
  • Data breaches

Media Influence

• Can influence unhealthy or risky behavior like smoking and drinking

Hacking Risks

• Hackers can still hack personal information on social sites, even with tight security settings
• Examples:
  • Fake accounts
  • Spams
  • Malware

Abuse and Misuse

• Involves actions that harm or damage individuals, communities, or the public
• Occurs through digital platforms, traditional media, or communication technologies
• Examples:
  • Spreading disinformation
  • Cyberbullying
  • Privacy violations
  • Dissemination of hate speech

Consequences of Misuse

• Social media misuse leads to sexual harassment, criminal offenses, and misconduct
• Other consequences are violations of privacy and legal liability exposure

Child Pornography

• Producing, printing, procuring, or possessing child pornography is an offense
• A "publication" is child pornography if it represents sexual activity of someone under 18

Guiding and Guarding

• Criminal offenses were developed to guide and guard young individuals against predatory adults
• Individuals now participate in sexting

Stalking

• Stalking is mentioned as a criminal offense in the Crimes Act of 1958
• Stalking happens when an individual makes the decision to harm the opponent (physically or mentally)

Examples of Stalking Behaviors

• Contacting the victim by email, message, or phone call
• Following the victim
• Hacking the victim's computer

Privacy Loss

• Individual privacy is often lost with social media networking because of website filling of information
• Details cannot be erased on the Internet
• Individuals should make proper decisions before posting pictures on their profiles
• 39% regretted what they posted

Time Depletion

• Social media takes up users' time and leads to addiction
• Students allocate less time to homework and more time to social media
• Youngsters sit with social media an hour every day and waste time

Online Abuse Forms

• Includes threats of violence, discrimination, harassment, doxxing, and sharing sexual and private images without consent
• Also includes content that is sexist, racist, and homophobic or targets one's identity

Addiction Causes

• Causes include low self-esteem, personal dissatisfaction, depression, hyperactivity, and lack of affection

MOOC

• An online course or resource for unlimited participation made available in an open access forum
• Designed with the distance learner in mind
• Empowers users to learn using a flexible and self-directed approach

MOOC Purpose

• Higher education
• Workplace connection
• Lifelong learning

Wearable Technology

• Electronics worn on the body as an accessory or as part of clothing
• Connects to the Internet, enabling data exchange

Ubiquitous Learning

• Learning happens anytime and anywhere
• Learning takes place when listening to a radio program or conversation
• Society is full of information

Virtual Reality (VR)

• Implies a complete immersion experience that shuts out the physical world using a headset
• Users move around in all directions and manipulate objects in the virtual world
• VR is often used in healthcare, architecture, and education

Augmented Reality (AR)

• Enhances or augments the real world with digital information
• Adds digital elements to a live view using a smartphone's camera
• Applications work through mobile devices
• Glasses or headsets are the best gateways

Mixed Reality (MR)

• Combines elements of both AR and VR in a way that world and digital objects interact
• Blends imagination and reality

Definition of Advertisement

• The placement of announcements and persuasive messages in time or space
• Used to promote a product, brand, or service to attract interest, engagement, and sales
• Found on television, radio, in newspapers, magazines, and on the Internet

Advertising Media

• Advertising involves a wide range of channels that brands use to communicate to potential customers
• Right channels help companies increase sales and build long-lasting relationships

Elements of Successful Advertising

• Present product successfully
• Communicate their value
• Maintain trustful relationships with the target audience.
• Well-thought-out advertising message to build brand awareness

Building Advertising

• Create buzz around their brand
• Showcase and demonstrate the benefits of their products
• Increase their sales volume and revenue
• Collect clients personal information for relevant and personalized offers

Offline Advertising

• Newspaper advertising
• TV advertising
• Radio advertising
• Leaflets and flyers
• Brochures, posters, direct mail, business cards
• Different types of guerrilla marketing, ambient, undercover, experimental

Print Advertising

• Magazine and newspaper ads target a massive audience, using brochures, fliers, and coupons for a smaller audience
• Outdoor advertisements such as billboards and transit ads is generally the common format

Video Advertisement

• Commonly aired in major networks with a rigorous creative process
• The goal is to compress all important details in a short video, usually a minute or less

Radio Advertisement

• Radio is a good advertisement venue as it cheaper than television with a loyal following
  • Capable of conveying emotions

Web Advertisement

• Technology triggered a migration of people to the Internet leading to it becoming a preferred social venue
• Provides advertising edge because of the large number of users worldwide

Advertising Automation Trends

• A form of online advertising using technology to automate the purchase and placement of ads
• Has revolutionized the online advertising industry
• Advertisers can reach their target audience more accurately and reduce costs with the use of automated advertising
• It is uses sophisticated algorithms to target ads to the right people

Targeted Advertisement

• Advertisements served to users based on personal information such as age, location, gender, interests, and browsing history
• Designed to be relevant and exciting to the user
• Can be helpful for businesses to reach an audience, but can also be seen as invasive or manipulative

Artificial Intelligence (AI)

• Is changing the advertising landscape
• Aids providing new insights into consumer behavior and preferences by analysis of large amounts of data
• Helps advertisers create more targeted and effective campaigns, and automates aspects such as media buying

Mobile Advertising

• Is the design ads optimized for small screens and touchscreens
• Allows access to unique ways people use mobile devices

Cross-Channel Advertising

• Marketing that reaches customers via multiple channels
• Uses numerous channels, including social online and media devices

Visual Advertising

• "A picture is worth a thousand words.”
• The power of advertising is vast and far-reaching
• Is able to transcend language barriers and engage viewers

Positive Impacts

• Advertising explains the best qualifications of the products
• Describes how better than other advertising products
• Announces new products in the market
• All increases the sales of existing products or accelerate new ones
• Increases demands of products being pushed to the market

Study notes on media and information literacy, focusing on economic and educational opportunities like job hiring and freedom of expression. Challenges include cybercrime, copyright infringement, and identity theft. Education aspects include opportunities for e-learning but also challenges like lack of physical activity.