Power of Social Media PDF

Media and Information The power of media and Literacy information  Objectiv es: At the end of the lesson, the students will be able to: -Identify the power of media in different aspects (informational, educational, political, societal, or economic...

Media and Information The power of media and Literacy information  Objectiv es: At the end of the lesson, the students will be able to: -Identify the power of media in different aspects (informational, educational, political, societal, or economic.) -Describe massive open on-line -Evaluate current trends of media and how it will affect and how they affect individuals. -Create future innovations The power of media and information Informational Educational Economics Political Societal  information al Easier access and utilization of data and information. Connects people and shares cultures transcending physical boundaries. information al On the other hand, still because of all the information and data right at the audience’s disposal, Cybercrime has also been one of the greatest challenges in media and information. educational Today, learning and education have taken a whole new meaning with media and information. Education resources are more open and free for public use. educational Online Learning Students need not attend classes physically, instead, register to online courses or programs and attend in such even in the comfort of their homes.  Problems in using media in the education The problem with sector overflowing information available for public use is people have to assess and evaluate the usefulness and credibility of the information on their hands.  economic Due to the impact of social media as a new medium, the relationship between brands and consumers has changed a lot. Through social media marketing, business owners can connect with their target media marketing free through using social media platforms.  Disadvanta ges Time consuming The ability of new media to cater to online feedback may also pose a challenge as they can also spread bad things from your product or brand. political Media can provide the audience with news and information, which will help them develop more informed opinions and choices. political The media also acts as a watchdog. They investigate and expose waste, corruption, abuse of power, and when the government fails to serve the public or silences those who report  political A bigger platform for political discussions has also been opened through the media. This validates that “ the media assist the working of a democratic system by facilitating free speech and unrestricted public debate(Coxall et al., 2003) political On the other way around, politics can also have a negative effect on the media. Powerful political figures and even the government can manipulate or influence media’s content which is classified as propaganda. societal Citizen journalism It is conducted by people who are not professional journalists but who disseminate information using Web sites, blogs, and social media. societal Powerful ways social media has been used to create change around the world: 1. Libyan Revolution 2. Arab Spring Problems of using media to create social change Polarization The division into two sharply contrasting groups or sets of opinions or beliefs. The current and future trends in media and information  Massive open online course What is MOOC? A massive open online course is an online course, information or other resource intended for free participation and allowed access through the web across an open access forum. The advantages of mooc in▪ education Scalability ▪ Optimal Resource utilization ▪ Self-paced ▪ The removal of other restrictions  Emerging inventions and innovation Haptics technology It is a feedback technology that takes advantage of the user by applying force, vibrations, and/or movements to the user Voice and tone recognition is a software program or hardware device that has the ability to decode the human voice. Voice and tone recognition Hands-free Calling: Making hands-free calls to specific people in a contact list is another example of voice recognition. Voice Biometrics: User verification is another example of voice recognition in use. Intelligent routing It is also known as skills-based routing or smart routing, is a critical technology in contact centers. It’s the system that directs all incoming customer queries — via phone, email, messaging, chat, or any other channel — to the correct solution or agent. Wearable technology It is a new trend where people are given the convenience of literary wearing their gadget for multiple purposes. Internet glasses It transforms Augmented Reality technology into a wearable device that allows hands-free access to the internet. Apple watch It is a line of Apple-produced smartwatches. It allows its users to create texts, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone. prototype The model or original on which something is based or created.