Consumer Behavior Exam Questions PDF

lOMoARcPSD|50505808 Consumer Behavior EXAM Questions Consumer behaviour (Universidad Carlos III de Madrid) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by olivia manglapus (oliviamanglapus@gmail....

lOMoARcPSD|50505808 Consumer Behavior EXAM Questions Consumer behaviour (Universidad Carlos III de Madrid) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 CONSUMER BEHAVIOR EXAM QUESTIONS 1. _____ refers to the positivity of a person’s self concept. a) Social comparison b) Self-image c) Self-esteem d) Self-concept 2. Which of the following best defines what is implies by the symbolic self- completion theory? a) Consumers with low self-esteem tend to buy products that violate their self- concept. b) Consumers who have an incomplete self-definition tend to buy products that complete their identity. c) Consumers delay purchases that conform to their actual self-image until their self-concept is consistent with their social-self. d) Consumers select products that conform to their self-image through a process that is largely subconscious. 3. Sara would like to visit their parents in Switzerland during the holidays but she also wants to travel to Brazil with her friends. She would like to do both. Sara usually tries to avoid … Which of the following motivational conflicts will Sara most likely experience as she makes her decision on where to go? a) Approach-approach conflict b) Approach-avoidance conflict c) Avoidance-avoidance conflict d) Orientation conflict 4. Which of the following is considered a post purchase process? a) The shopping experience b) Mood c) Consumer satisfaction d) Shopping orientation 5. The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, color, sound and textures is called…. a) Reception b) Awareness c) Perception d) Sensation 6. A billboard is positioned beside a busy highway. However, the merchant that has purchased the billboard complains that no response is being generated by this advertising message. Upon closer inspection the billboard company determines Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 that its too small to be read. Which of the following threshold would be most appropriate to explain the failure of this advertisement to connect with motorist? a) Intensity threshold b) Differential threshold c) Absolute threshold d) Relative threshold 7. Consumers who have …. Are particularly good targets for marketing communications that use fantasy appeals. a) Self-fulfilling prophecies b) Looking glass selves c) A small gap between their real and ideal selves. d) A large gap between their real and ideal selves. 8. Consider the following table from a costumer evaluating certain brands of cars. According to which decisional rule would Opel Corsa be? a) Compensatory decision rule b) Conjunctive decision rule c) A and B d) None 9. The first stage in the consumer decision making process is…. a) Information search b) Evaluation of alternatives c) Problem recognition d) Product choice 10. People often make decisions on the basis of mental accounting. One fact of this accounting decision is based on the way a problem was posed. This is called… a) Framing b) Positioning c) The sum-cost fallacy d) Loss aversion 11. The tendency for people to prefer products from their own culture is called… a) Xenophobia b) Ethnocentrism c) Ethnographic d) Egocentrism 12. Classical conditioning takes place when a/an…. Is continuously matched with a/an…. a) Conditioned stimulus/conditioned response b) Unconditioned response/conditioned response Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 c) Conditioned stimulus/Unconditioned stimulus d) Unconditioned stimulus/unconditioned response 13. In the article “The influence of assortment structure perceived variety and consumption quantities”. You are recently appointed assistant store manager, the management of shelves is an important task you control. Your first responsibility is to manage the candy shelve. You have a large assortment of candy in the selves. What decisions do you make regarding the following points concerning the candy shelves if you want to increase consumption quantity? a) Organize the assortment b) Disorganize the assortment c) Organization does not influence. d) Organization is not discussed in the paper. 14. A ….. is a belief that some condition is preferable to its opposite. a) Need b) Want c) Goal d) Value 15. Culture is best described as society’s…. a) Attitude b) Consciousness c) Personality d) History 16. Alex was asked to speak in front of a large group of downtown business people. He noticed that as he spoke. Alex promised himself: “I must be a terrible speaker, because people are napping. Which of the following term best reflects Alex perception of himself and his ability as a speaker? a) Multiple selves b) Ideal self c) Actual self d) Looking-glass self 17. Daniel and Ana want to buy a coffee machine. Dani has to make a list of 10 reasons why he should buy Bosch model and Ana a list of 3. Based on the results of the paper, “There are many reasons to buy BMW”, what choices Ana and Daniel will most likely make? a) Daniel and Ana will both increase their preferences toward Bosch because is essentially the same task. b) Daniel will definitely have a much more favorable preference toward Bosch because Dani is going to come up with longer list of arguments. c) Dani will have a lower preference toward Bosch than Ana because Ana’s task is easier. Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 d) Dani and Ana will both decrease their preferences. 18. Helena is a manager of a huge supermarket. She is struggling about how to group some products in her store. Finally she store ice-cream next to frozen vegetables. Which of the product bundling criteria did Helena follow in making her decision? a) Storability b) Segment c) Functionality d) Motivation 19. The extended self is comprised of….. a) Our actual ideal selves b) Our actual and virtual selves c) External objects we consider part of us d) Our body image and self steem. 20. The process by which people select, organize and interpret sensory information is called… a) Reception b) Perception c) Awareness d) Sensation 21. In the article “Shaken Self”: One day Marta, who is a very social person, had to dance in front of a public. Her self view confidence as a social person was shaken. At the end of the show she was offered a ticket to cinema with her friends or a book. Based on the results of the article…. a) Choose a book coupon because her social image was shaken b) Cinema coupon because her social self was shaken and wants to compensate c) Refuse both d) Both are good 22. According to Weber’s Law… the initial stimulus, the greater a change must be for people to notice a change. a) More common b) Stronger c) Weaker d) More unusual 23. It’s time for Christmas shopping list thought Marta’s mother, so he asked Marta for a quick list of her favorites perfumes. This group of perfumes constitutes Marta’s ….. for perfumes a) Position set Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 b) Activation set c) Inept set d) Evoked set 24. Which type of reinforcement best characterizes what an individual would typically experience while fishing? a) Fixed interval reinforcement b) Variable interval reinforcement c) Fixed ratio reinforcement d) Mixed ratio reinforcement 25. In the article “Bringing frame into focus”. You are asked to evaluate slogans. #1 Improve your health! Get energized #2 Improve your health! Don’t miss out getting energized #3 Prevent problems. Get energized #4 Prevent problems. Don’t miss out getting energized a) 1 and 4 b) 2 and 3 c) 1 and 2 26. …… is a very useful positioning tool which (..) product compared to their competitors. a) A perceptual chart b) A competitive map c) A product standing chart d) A perceptual map 27. Thomas decided to use “secret shoppers” to test service qualities. Personnel are rewarded for excellent service attitudes. Which of the following reinforcement would most likely apply for this situation? a) Fixed-ratio reinforcement b) Fixed-interval reinforcement c) Variable frequency reinforcement d) Variable-interval reinforcement 28. To run an experiment for CB challenge. When using “between subjects” design… a) It’s necessary to pull all participants in one group and analyze results between each subject of this group. b) It’s necessary to create independent groups of participants and then compare the results. c) It’s necessary to create separate groups of participants and then compare results of each group with overall mean of the pulled sample. d) Both designs are similar and their difference is only in the way results are presented. Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 29. Bob studies for the exam just to avoid negative outcomes. Bob uses a/an… regulatory focus. a) Prevention focus b) Negative focus c) Obligation focus d) Problem focus 30. Hofstede’s Dimensions of Cultural Variables includes 5 dimensions. A country which scores high on feminity dimensions is the one… a) With the population where number of females is higher than the number of males. b) With number of gay people over average c) With society preference for relationships modesty caring for the weak. d) With the society where most celebrities are females. 31. In the example about Orange identify the type of social influence Laura and David experienced, and the most likely outcome of this influence. a) Informational social influence, private acceptance b) Informational social influence, public compliance c) Normative social influence, private compliance d) Normative social influence, public compliance 32. Foreign brand is……. a) Consumers preferences for products produced in foreign countries. b) Strategy of spelling or pronouncing a brand name in a foreign language. c) When a brand production lines are in a country different from headquarters. d) Strategy of involving foreign specialists. 33. Khanam described 2 cognitive systems. System 1 is based on perception and association, system 2 is based on rules and reasoning. -System 1 is slow because it incorporated many associative link whereas 2 is faster. -System 1 usually foes first wheareas System 2 serves as a monitor for 1. -System 1 is more related to basic emotions and 2 is more complex. -Whenever people need to solve tasks with numbers, they always use system 2 because it is based on algorithms. a) FTTF b) TTTT c) TFFT d) FTFT 34. This question refers to the article “When does culture matter?”. Imagine the following to advertisement for chewing gum. Ad1: Stimorol helps you fight bad breath and cavities. Ad2: Stimorol chewing gum, fresh and fruity taste What marketing implications are in line with the findings of the article? Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 a) Ad1 would be the best to persuade North Americans and Ad2 would be the best to persuade Chinese people. b) Ad2 would be the best to persuade North Americans and Ad1 would be the best to persuade Chinese people. c) Both ads equally d) None 35. A consumer who moves his ideal state upward is experiencing…. a) Need recognition b) Search recognition c) Positive recognition d) Opportunity recognition 36. Family branding, licensing and look alike packaging are all marketing strategies based on…. a) Stimulus generalization b) The spacing effect c) Stimulus discrimination d) Extinction 37. In Elaboration Likehod Model (ELM) the …… route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. a) Central b) Peripheral c) Dual d) Subsconscious 38. A/an… is an actual or imaginary individual or group that has a significant relevance upon individual’s evaluations, aspirations or behavior. a) Segment group b) Demographic group c) Reference group d) Focus group 39. Which is true or false? -In positive mood consumers are more compliant, wheareas in negative show more reactance to persuasion. -In positive mood consumers tend to think more and invest more cognitive resources that in negative mood. -Emotions are immediate responses and they are specific. Mood develop gradually and more abstract. -Emotions are impossible to control, whereas moods can be controlled. a) TTTT b) TFTT Downloaded by olivia manglapus ([email protected])  lOMoARcPSD|50505808 c) TTTF d) FTFT 40. What is the first step in standard learning theory hierarchy approach? a) Affect b) Intentions c) Cognition d) Behavior 41. All multi attribute models specify the importance of three elements. Two of those are attributes and beliefs. What is the third element? a) Action variables b) Motivations c) Recency of events d) Importance weights 42. Juan was running for mayor. His campaign manager asked people to sign in their yards. Later the manager called the same people and asked if a larger sign could be put in their yard. He was rarely turned down. This is an example of…. a) Reciprocity principle b) Door in the face technique c) Foot in the door technique d) Social proof principle Downloaded by olivia manglapus ([email protected])