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Consumers who have a large gap between their real and ideal selves are particularly good targets for marketing communications that use fantasy appeals.
Consumers who have a large gap between their real and ideal selves are particularly good targets for marketing communications that use fantasy appeals.
Which decisional rule applies when evaluating brands of cars where Opel Corsa is mentioned?
Which decisional rule applies when evaluating brands of cars where Opel Corsa is mentioned?
What is the first stage in the consumer decision making process?
What is the first stage in the consumer decision making process?
The concept that involves decisions being influenced by the way a problem is posed is called...
The concept that involves decisions being influenced by the way a problem is posed is called...
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Which term describes the tendency to prefer products from one's own culture?
Which term describes the tendency to prefer products from one's own culture?
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In classical conditioning, what continuously matched with what results in the conditioning process?
In classical conditioning, what continuously matched with what results in the conditioning process?
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To increase consumption quantity of candy, what is the recommended action regarding assortment organization?
To increase consumption quantity of candy, what is the recommended action regarding assortment organization?
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What does a need represent in consumer behavior?
What does a need represent in consumer behavior?
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Which term best reflects Alex's perception of himself and his ability as a speaker?
Which term best reflects Alex's perception of himself and his ability as a speaker?
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Based on their lists, what choices will Ana and Daniel most likely make regarding the Bosch coffee machine?
Based on their lists, what choices will Ana and Daniel most likely make regarding the Bosch coffee machine?
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What term refers to the positivity of a person’s self concept?
What term refers to the positivity of a person’s self concept?
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Which product bundling criteria did Helena follow when deciding to store ice-cream next to frozen vegetables?
Which product bundling criteria did Helena follow when deciding to store ice-cream next to frozen vegetables?
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What is comprised in the extended self concept?
What is comprised in the extended self concept?
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What does the symbolic self-completion theory imply?
What does the symbolic self-completion theory imply?
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What type of motivational conflict will Sara most likely experience when wanting to visit both her parents and friends?
What type of motivational conflict will Sara most likely experience when wanting to visit both her parents and friends?
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What is the process by which people select, organize, and interpret sensory information?
What is the process by which people select, organize, and interpret sensory information?
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Which of the following describes a process after purchasing a product?
Which of the following describes a process after purchasing a product?
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What is likely to influence Marta's choice after her confidence was shaken?
What is likely to influence Marta's choice after her confidence was shaken?
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What is the immediate response of the senses to basic stimuli like light and sound called?
What is the immediate response of the senses to basic stimuli like light and sound called?
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According to Weber's Law, what must happen for people to notice a change in the initial stimulus?
According to Weber's Law, what must happen for people to notice a change in the initial stimulus?
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Which of the following best describes the 'shaken self' concept as it pertains to Marta's experience?
Which of the following best describes the 'shaken self' concept as it pertains to Marta's experience?
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What threshold best explains why a small billboard near a highway failed to connect with motorists?
What threshold best explains why a small billboard near a highway failed to connect with motorists?
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Which motivational conflict involves wanting to engage in a behavior that has both positive and negative outcomes?
Which motivational conflict involves wanting to engage in a behavior that has both positive and negative outcomes?
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What is not a part of the post-purchase evaluation process?
What is not a part of the post-purchase evaluation process?
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Family branding, licensing, and look alike packaging are marketing strategies based on which concept?
Family branding, licensing, and look alike packaging are marketing strategies based on which concept?
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In the Elaboration Likelihood Model (ELM), which route to persuasion is taken when the receiver is not motivated to engage with the message?
In the Elaboration Likelihood Model (ELM), which route to persuasion is taken when the receiver is not motivated to engage with the message?
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An actual or imaginary individual or group that influences an individual’s evaluations, aspirations, or behavior is termed what?
An actual or imaginary individual or group that influences an individual’s evaluations, aspirations, or behavior is termed what?
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Identify the true or false sequence: 1) In positive mood consumers are more compliant. 2) In negative mood, consumers show more reactance to persuasion. 3) Emotions are immediate and specific; moods are gradual and abstract. 4) Emotions cannot be controlled, but moods can.
Identify the true or false sequence: 1) In positive mood consumers are more compliant. 2) In negative mood, consumers show more reactance to persuasion. 3) Emotions are immediate and specific; moods are gradual and abstract. 4) Emotions cannot be controlled, but moods can.
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What is the first step in the standard learning theory hierarchy approach?
What is the first step in the standard learning theory hierarchy approach?
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In multi-attribute models, if attributes and beliefs are two elements, which is the third element that specifies their importance?
In multi-attribute models, if attributes and beliefs are two elements, which is the third element that specifies their importance?
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The strategy where a small request is followed by a larger one, resulting in a higher acceptance rate, is known as which technique?
The strategy where a small request is followed by a larger one, resulting in a higher acceptance rate, is known as which technique?
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Which term best describes the group of perfumes that are Marta's favorites?
Which term best describes the group of perfumes that are Marta's favorites?
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What type of reinforcement would best describe the experience of an individual fishing?
What type of reinforcement would best describe the experience of an individual fishing?
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Which combination of slogans focuses on prevention while maximizing engagement?
Which combination of slogans focuses on prevention while maximizing engagement?
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Which tool is useful for comparing products with their competitors?
Which tool is useful for comparing products with their competitors?
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What type of reinforcement is likely used when personnel are rewarded for excellent service attitudes?
What type of reinforcement is likely used when personnel are rewarded for excellent service attitudes?
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In a between-subjects design, what is necessary for analyzing results?
In a between-subjects design, what is necessary for analyzing results?
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What type of regulatory focus does Bob use by studying to avoid negative outcomes?
What type of regulatory focus does Bob use by studying to avoid negative outcomes?
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Which option presents a characteristic of variable interval reinforcement?
Which option presents a characteristic of variable interval reinforcement?
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A country scoring high on the femininity dimension is characterized by what preference in society?
A country scoring high on the femininity dimension is characterized by what preference in society?
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Laura and David experienced what type of social influence, and what was the most likely outcome of this influence?
Laura and David experienced what type of social influence, and what was the most likely outcome of this influence?
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What defines a foreign brand in the context of consumer behavior?
What defines a foreign brand in the context of consumer behavior?
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Regarding Khanam's cognitive systems, which of the following statements is accurate?
Regarding Khanam's cognitive systems, which of the following statements is accurate?
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Which advertisement would likely be more persuasive to North Americans according to cultural marketing implications?
Which advertisement would likely be more persuasive to North Americans according to cultural marketing implications?
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What is happening when a consumer raises their ideal state in the context of consumer behavior?
What is happening when a consumer raises their ideal state in the context of consumer behavior?
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Which statement correctly identifies the roles of System 1 and System 2 in decision-making?
Which statement correctly identifies the roles of System 1 and System 2 in decision-making?
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Which type of social influence is characterized by compliance with the group to be accepted?
Which type of social influence is characterized by compliance with the group to be accepted?
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Study Notes
Consumer Behavior Exam Questions
- Self-Concept: Refers to the positivity of a person's self-concept. Includes social comparison, self-image, self-esteem and self-concept.
- Symbolic Self-Completion Theory: Consumers with incomplete self-definitions tend to buy products that complete their identity.
- Motivational Conflicts: Sara's conflicting desires to visit parents in Switzerland and friends in Brazil illustrate an approach-approach conflict.
- Post-Purchase Processes: Consumer satisfaction is a post-purchase process.
- Perception: The immediate response (eyes, nose, mouth, fingers) to basic stimuli (light, color, sound, texture) is called reception.
Consumer Behavior Exam Questions (Cont'd)
- Marketing Targets: Consumers with a large gap between their real and ideal selves are particularly good targets for marketing communications using fantasy appeals.
- Decision Rules: Opel Corsa could be evaluated using a compensatory decision rule.
- Consumer Decision-Making Process: The first step in the consumer decision-making process is problem recognition.
- Mental Accounting: Mental accounting involves the way people frame decisions, where the way a problem is posed influences the decision.
Consumer Behavior Exam Questions (Cont'd)
- Thresholds: A low-contrast billboard ad failing to be noticed highlights issues with absolute or differential thresholds.
- Classical Conditioning: Classical conditioning occurs when a conditioned stimulus is matched with an unconditioned stimulus yielding an unconditioned response.
- Culture: Culture is best described as society's consciousness, attitudes, personality, and history.
- Reference Groups: A reference group is an actual or imaginary individual or group influencing evaluation, aspirations, and behavior. This includes segment, demographic, reference group, and focus group.
Consumer Behavior Exam Questions (Cont'd)
- Social Influence: Informational social influence, when conformity is motivated by desire for validity. Normative social influence, when conformity is driven by desire to gain acceptance.
- Foreign Brand: Consumers' preferences for foreign-produced products or strategies of spelling or pronouncing brands in foreign languages are seen as foreign brands.
Consumer Behavior Exam Questions (Cont'd)
- Marketing Implications: Two advertisements (Ad1 and Ad2) for chewing gum offer contrasting marketing implications regarding cultural sensitivity.
- Ideal State: A consumer seeking to move their ideal state upward is experiencing opportunity recognition.
- Marketing Strategies: Family branding, licensing, look-alike packaging are marketing strategies based on stimulus generalization. This is when associations encourage similar responses.
Consumer Behavior Exam Questions (Cont'd)
- Elaboration Likelihood Model: The peripheral route to persuasion occurs when receivers are not highly motivated to think deeply about the arguments in a message.
- Consumer Behavior: Positive affect and compliance increase in a positive mood, but not in a negative mood.
- Marketing and Consumer Behavior: A door-in-the-face technique, where a large request is followed by a smaller one, is often effective in persuasion.
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Description
Test your knowledge on key concepts in consumer behavior including self-concept, motivational conflicts, and post-purchase processes. This quiz covers various theories and decision-making rules that influence consumer actions and marketing strategies.
