Consumer Behavior Exam Questions

Consumers who have a large gap between their real and ideal selves are particularly good targets for marketing communications that use fantasy appeals.

Which decisional rule applies when evaluating brands of cars where Opel Corsa is mentioned?

What is the first stage in the consumer decision making process?

The concept that involves decisions being influenced by the way a problem is posed is called...

Which term describes the tendency to prefer products from one's own culture?

In classical conditioning, what continuously matched with what results in the conditioning process?

To increase consumption quantity of candy, what is the recommended action regarding assortment organization?

What does a need represent in consumer behavior?

Which term best reflects Alex's perception of himself and his ability as a speaker?

Based on their lists, what choices will Ana and Daniel most likely make regarding the Bosch coffee machine?

What term refers to the positivity of a person’s self concept?

Which product bundling criteria did Helena follow when deciding to store ice-cream next to frozen vegetables?

What is comprised in the extended self concept?

What does the symbolic self-completion theory imply?

What type of motivational conflict will Sara most likely experience when wanting to visit both her parents and friends?

What is the process by which people select, organize, and interpret sensory information?

Which of the following describes a process after purchasing a product?

What is likely to influence Marta's choice after her confidence was shaken?

What is the immediate response of the senses to basic stimuli like light and sound called?

According to Weber's Law, what must happen for people to notice a change in the initial stimulus?

Which of the following best describes the 'shaken self' concept as it pertains to Marta's experience?

What threshold best explains why a small billboard near a highway failed to connect with motorists?

Which motivational conflict involves wanting to engage in a behavior that has both positive and negative outcomes?

What is not a part of the post-purchase evaluation process?

Family branding, licensing, and look alike packaging are marketing strategies based on which concept?

In the Elaboration Likelihood Model (ELM), which route to persuasion is taken when the receiver is not motivated to engage with the message?

An actual or imaginary individual or group that influences an individual’s evaluations, aspirations, or behavior is termed what?

Identify the true or false sequence: 1) In positive mood consumers are more compliant. 2) In negative mood, consumers show more reactance to persuasion. 3) Emotions are immediate and specific; moods are gradual and abstract. 4) Emotions cannot be controlled, but moods can.

What is the first step in the standard learning theory hierarchy approach?

In multi-attribute models, if attributes and beliefs are two elements, which is the third element that specifies their importance?

The strategy where a small request is followed by a larger one, resulting in a higher acceptance rate, is known as which technique?

Which term best describes the group of perfumes that are Marta's favorites?

What type of reinforcement would best describe the experience of an individual fishing?

Which combination of slogans focuses on prevention while maximizing engagement?

Which tool is useful for comparing products with their competitors?

What type of reinforcement is likely used when personnel are rewarded for excellent service attitudes?

In a between-subjects design, what is necessary for analyzing results?

What type of regulatory focus does Bob use by studying to avoid negative outcomes?

Which option presents a characteristic of variable interval reinforcement?

A country scoring high on the femininity dimension is characterized by what preference in society?

Laura and David experienced what type of social influence, and what was the most likely outcome of this influence?

What defines a foreign brand in the context of consumer behavior?

Regarding Khanam's cognitive systems, which of the following statements is accurate?

Which advertisement would likely be more persuasive to North Americans according to cultural marketing implications?

What is happening when a consumer raises their ideal state in the context of consumer behavior?

Which statement correctly identifies the roles of System 1 and System 2 in decision-making?

Which type of social influence is characterized by compliance with the group to be accepted?