BBA 3rd Sem Advertising Management Past Paper Dec 2023 PDF

## B.B.A. Examination, Dec.-2023 ### Advertising Management (BBA-301) (New Course) **Time:** Three Hours **Maximum Marks:** 75 **Note:** Attempt all the Sections as per instructions. ### Section-A **Note:** Attempt all questions. 3×5=15 1. Write characteristics of brand? 2. Define the advert...

## B.B.A. Examination, Dec.-2023 ### Advertising Management (BBA-301) (New Course) **Time:** Three Hours **Maximum Marks:** 75 **Note:** Attempt all the Sections as per instructions. ### Section-A **Note:** Attempt all questions. 3×5=15 1. Write characteristics of brand? 2. Define the advertising Research? 3. What is concept testing? 4. What factors govern selection of media? 5. What is media planning? ### Section-B **Note:** Attempt any two questions. 2×7.5=15 6. What is the role of advertising in economic development? 7. What do you mean by Public relation? 8. What do you mean by Consumer jury? ### Section-C **Note:** Attempt any three questions. 3×15=45 9. Discuss briefly how the effectiveness of advertising in newspapers & magazines can be measured? 10. Define branding. Discuss the characteristics of good brands. 11. 'Money spent on advertising is wasteful' Do you agree with this statement. Give reasons for your answer. 12. What are the various types of media available for advertising? 13. Define Sales management. What are its various objectives. Also discuss its various strategies.