BBA 3rd Sem Advertising Management Past Paper Dec 2021 PDF
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2021
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Summary
This is a past paper for the B.B.A. 3rd Semester Advertising Management exam from December 2021. The paper includes a variety of questions categorized into different sections, such as Very Short Answer Questions, Short Answer Questions, and Detailed Answer Type Questions. The document tests knowledge related to advertising management, public relations, and sales management concepts.
Full Transcript
# B.B.A. Examination, Dec.-2021 ## Advertising Management ### (BBA-301) **(New)** **Time**: 1½ Hours **[Maximum Marks : 75** **Note**: Attempt all the sections as per instructions. ## Section - A ### (Very Short Answer Questions) **Note**: Attempt any two questions. Each question carries 7.5 m...
# B.B.A. Examination, Dec.-2021 ## Advertising Management ### (BBA-301) **(New)** **Time**: 1½ Hours **[Maximum Marks : 75** **Note**: Attempt all the sections as per instructions. ## Section - A ### (Very Short Answer Questions) **Note**: Attempt any two questions. Each question carries 7.5 marks. Very short answer is required not exceeding 75 words. **2×7.5=15** 1. What are advertising goals? 2. Define advertising budget. 3. Discuss the role of public relations. 4. What are the various functions of sales executive. 5. Write various media objectives you are aware of. ## Section - B ### (Short Answer Questions) **Note**: Attempt any one question out of the following 3 questions. Each question carries 15 marks. Short answer is required not exceeding 200 words. **1×15=15** 6. Discuss the process of public relations. 7. Define Press. Also discuss the various characteristics of press. 8. Define sales promotion. Also discuss the various tools of sales promotion. ## Section - C ### (Detailed Answer Type Questions) **Note**: Attempt any two questions out of the following 5 questions. Each question carries 22.5 marks. Answer is required in detail. **2×22.5=45** 9. Elucidiate the types of media which are used by marketers to advertise their brands. 10. Define print media. Also discuss the factors to be considered for print media advertising. 11. Discuss the various strategies of sales management. Also discuss their implementation. 12. Define publicity. Discuss the advantages of publicity. Also discuss its disadvantages. 13. What is media planning? Also discuss the role and relevancy of media planning in the success of an advertising.
