Writing a Business Plan: First Page Overview

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32 Questions

What is the purpose of a business plan?

To explain the vision and strategy of the enterprise

What is the analogy used to describe a business plan?

A road map

Which section of the business plan presents the general perspective of the business?

General Business Description

What kind of details should be included in the introduction of a business plan?

Business objectives and target market

Which part of the business plan focuses on financial aspects?

Financial Aspects

What does the first page of a business plan typically include?

Business Logo, Name, and Address

What is the purpose of the executive summary in a business plan?

To summarize the whole business plan in a nutshell

What is emphasized in the section about 'Name of Business'?

Brand identity and influence on target customers

In the mission statement, what does 'it provides direction' refer to?

Description of something in the future

What should be included in the general business description section?

Mission, vision, goals, and objectives

What is expected in the 'Market yourself here' section of the executive summary?

A concise and optimistic overview of the business

What is the main purpose of an executive summary?

To summarize the main points of a longer document

What should the name of a business do, according to the text?

Profess the brand identity of the product

What type of environment should students learn in, according to the mission statement?

Child-friendly, gender-sensitive, safe, and motivating

What does PLDT's mission focus on?

Digital innovations for customer empowerment

What does a vision statement describe?

Future aspirations and organizational direction

What is a business plan?

A formal written document that explains what a business is and how it will be operated.

What does the first page of a business plan typically include?

Business Logo, Name of the Business, Name of Owners, Address, E-mail, Social Media Platforms

What major parts are included in a business plan?

Introduction, Executive Summary, General Business Description, Products and Services, Marketing Plan, Operational Plan, Management and Organization, Financial Aspects, Innovation, Appendices

What is the purpose of the introduction in a business plan?

To provide an overview of the company, including details such as the name of the company, a brief description of products or services, and the target market.

What analogy is used to describe a business plan in the text?

A road map

What does the business plan express about the vision of the enterprise?

It describes the strategy and operations of the enterprise.

What is the maximum length of the executive summary?

Two pages

What should the executive summary aim to do?

Capture the reader’s interest

What are the elements that the executive summary should explain as if the writer was a consultant?

Fundamentals of the proposed business: products/services, customers, owners, future outlook

What should the executive summary provide a short, concise, and optimistic overview of?

Your business

What should the name of a business do according to the text?

Profess the brand identity of the product, attract or influence the target customers

What does the mission statement of a business define?

The role of the business, what needs to be done, for whom it is done, and how it is done

What does the vision statement of a business describe?

Description of something in the future, provides direction

What does the market yourself in the executive summary section aim to do?

Capture the reader's attention and give them an interest in learning more about the business

What does the general business description section of the business plan include?

Name of Business, Mission, Vision, Goals, Objectives, Industry of the Business, Form of the Business

What does the mission statement of PLDT focus on?

Empowering Filipinos everywhere with customer-focused digital innovations

Study Notes

Purpose of a Business Plan

  • A business plan serves as a roadmap for the business, providing direction and guidance for its development and growth.

Analogy of a Business Plan

  • A business plan is likened to a blueprint, outlining the details of the business's structure and operations.

Business Plan Structure

  • A business plan has several major parts, including the introduction, market analysis, financial analysis, and management plan.

Introduction Section

  • The introduction section provides a general perspective of the business, including its name, mission statement, and general business description.
  • The introduction should include details about the business's products or services, target market, and goals.

Financial Analysis

  • The financial analysis section focuses on the financial aspects of the business, including revenue projections, expenses, and funding requirements.

Executive Summary

  • The first page of a business plan typically includes the executive summary, which provides a concise overview of the business.
  • The purpose of the executive summary is to provide a brief, yet compelling, summary of the business plan.
  • The executive summary should aim to entice the reader to read the full business plan.
  • The maximum length of the executive summary is typically one to two pages.
  • The executive summary should provide a short, concise, and optimistic overview of the business, including its products or services, target market, and goals.

Business Name and Mission Statement

  • The name of a business should be unique, memorable, and easy to spell.
  • The mission statement defines the business's purpose and direction.
  • The mission statement of PLDT, for example, focuses on providing superior customer service.

Vision Statement

  • A vision statement describes the business's long-term goals and aspirations.

Market Analysis

  • The "Market yourself here" section of the executive summary aims to highlight the business's unique selling points and competitive advantages.

General Business Description

  • The general business description section includes information about the business's products or services, target market, and goals.

Learning Environment

  • According to the mission statement, students should learn in a dynamic and collaborative environment.

Learn about the contents and importance of a business plan, with a focus on the first page. Understand how a business plan serves as a roadmap for entrepreneurs and aids in making strategic decisions.

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