Business Plan Writing

Business Plan Overview

• The primary purpose of a business plan is to outline the company's goals, objectives, and strategies for achieving them.

Types of Business Plans

• A summary business plan is a concise document highlighting the key points of a business, distinguishing it from a full business plan which provides more detailed information.

Target Audience

• The two primary audiences for a firm's business plan are investors and lenders, who need to understand the company's vision and potential for growth.

Scenarios for Summary Business Plan

• A company would most likely prepare a summary business plan when seeking investment or funding from external sources.

Operational Business Plan

• The typical length range for an operational business plan is 30-50 pages, providing a comprehensive outline of the company's operations.

Executive Summary

• The purpose of an executive summary in a business plan is to provide a brief overview of the company, its products/services, and goals, enticing readers to review the full plan.

Milestones

• Milestones contribute to the development of a business by providing measurable targets and deadlines, helping to track progress and stay focused on goals.

Assumptions Sheet

• The primary purpose of an assumptions sheet in a business plan is to outline the key assumptions made about the market, competition, and financial projections.

Management Team and Company Structure

• The management team and company structure section of a business plan is considered critical because it highlights the leadership's expertise and the organizational framework.

Oral Presentation

• The oral presentation of a business plan should typically consist of a concise, well-rehearsed presentation, supported by visual aids, and should cover the key points of the plan, its goals, and financial projections.