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Target Market and Market Segmentation Quiz

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By MrJone$

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8 Questions

What is the purpose of defining a target market?

What is an example of geographic segmentation?

What does psychographic segmentation involve?

Which type of market focuses on broad appeal and targets a large audience?

What is an example of behavioral segmentation?

What is the main reason for market segmentation?

Psychographic segmentation is...

Which of the following is NOT a reason why businesses engage in market segmentation?

Description

Test your knowledge on targeting and segmenting the market, including the definition of target market and market segmentation, its purpose, and examples. Explore how enterprises allocate resources and marketing efforts towards specific groups of people. Understand the concept of dividing a big group of people into smaller groups based on interests or characteristics.

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