Target Marketing and Market Segmentation Quiz
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Questions and Answers

What is the first step in target marketing?

  • Market targeting
  • Market segmentation (correct)
  • Mass marketing
  • Product development

    • What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

  • Market penetration
  • Target marketing (correct)
  • Mass marketing
  • Product positioning

    • What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

  • Mass production
  • Market penetration
  • Product differentiation
  • Market segmentation and targeting concepts (correct)

    • What is the second step in target marketing after market segmentation?

    <p>Market targeting</p> Signup and view all the answers

    What is the acronym that represents the three basic steps in target marketing?

    <p>STP (Segmentation, Targeting, Positioning)</p> Signup and view all the answers

    What is the first step in target marketing?

    <p>Market segmentation</p> Signup and view all the answers

    What is the second step in target marketing after market segmentation?

    <p>Market targeting</p> Signup and view all the answers

    What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

    <p>Market segmentation</p> Signup and view all the answers

    What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

    <p>Target marketing</p> Signup and view all the answers

    What are the three basic steps in target marketing?

    <p>Segmentation, targeting, positioning</p> Signup and view all the answers

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