Target Marketing and Market Segmentation Quiz

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What is the first step in target marketing?

Market targeting

Market segmentation (correct)

Mass marketing

Product development

What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

Market penetration

Target marketing (correct)

Mass marketing

Product positioning

What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

Mass production

Market penetration

Product differentiation

Market segmentation and targeting concepts (correct)

What is the second step in target marketing after market segmentation?

Market targeting Signup and view all the answers

What is the acronym that represents the three basic steps in target marketing?

STP (Segmentation, Targeting, Positioning) Signup and view all the answers

What is the first step in target marketing?

Market segmentation Signup and view all the answers

What is the second step in target marketing after market segmentation?

Market targeting Signup and view all the answers

What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

Market segmentation Signup and view all the answers

What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

Target marketing Signup and view all the answers

What are the three basic steps in target marketing?

Segmentation, targeting, positioning Signup and view all the answers

Target Marketing and Market Segmentation Quiz

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Questions and Answers

What is the first step in target marketing?

What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

What is the second step in target marketing after market segmentation?

What is the acronym that represents the three basic steps in target marketing?

What is the first step in target marketing?

What is the second step in target marketing after market segmentation?

What has become more important in selecting the right market for products or services, moving away from mass marketing approach?

What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?

What are the three basic steps in target marketing?

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