Podcast
Questions and Answers
What is the first step in target marketing?
What is the first step in target marketing?
- Market targeting
- Market segmentation (correct)
- Mass marketing
- Product development
What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?
What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?
- Market penetration
- Target marketing (correct)
- Mass marketing
- Product positioning
What has become more important in selecting the right market for products or services, moving away from mass marketing approach?
What has become more important in selecting the right market for products or services, moving away from mass marketing approach?
- Mass production
- Market penetration
- Product differentiation
- Market segmentation and targeting concepts (correct)
What is the second step in target marketing after market segmentation?
What is the second step in target marketing after market segmentation?
What is the acronym that represents the three basic steps in target marketing?
What is the acronym that represents the three basic steps in target marketing?
What is the first step in target marketing?
What is the first step in target marketing?
What is the second step in target marketing after market segmentation?
What is the second step in target marketing after market segmentation?
What has become more important in selecting the right market for products or services, moving away from mass marketing approach?
What has become more important in selecting the right market for products or services, moving away from mass marketing approach?
What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?
What is the process of breaking a market into several segments and then choosing and focusing the marketing efforts to the selected segment or segments?
What are the three basic steps in target marketing?
What are the three basic steps in target marketing?
