Questions and Answers
From which two words is the term 'strategy' derived, as mentioned in the text?
Stratos and Ago
What is the meaning of strategy according to the text?
A long term plan of change and improvement for an organization
In military parlance, what does strategy mean?
The way an army moves and disposes forces in war
What level of management is responsible for devising a strategy?
Signup and view all the answers
What is the primary goal of a company's strategy?
Signup and view all the answers
What is the main focus of guerrilla marketing as per the text?
Signup and view all the answers
What did Carl von Clausewitz believe strategy should be based on in chaotic situations?
Signup and view all the answers
According to Sun Tzu, which form of victory is the highest and most admirable?
Signup and view all the answers
According to Sun Tzu, what are the five essentials for victory?
Signup and view all the answers
What does Sun Tzu emphasize as imperative for conquering the business warfare?
Signup and view all the answers
