Product Principles of Marketing Lesson 5.1 Quiz

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By ProfoundAnecdote4402

Quiz

Flashcards

12 Questions

What are the essential components of marketing a product or service?

What is an essential element in building profitable customer relationships?

What is the goal of marketing in building profitable customer relationships?

In the context of marketing, what does the term 'product' refer to?

What does 'Place' refer to in the marketing mix?

Which of the following describes 'Augmented Product'?

What is the 'Product Mix' also referred to as?

What is the core benefit in the levels of products and services?

What does 'Promotion' refer to in the marketing mix?

What is 'Expected Product' in the levels of products and services?

What does 'Product' refer to in the 4Ps of marketing?

What is 'Generic Product' in the levels of products and services?

Description

Test your understanding of product principles in marketing, including strategies for marketing your brand, customer needs, building profitable customer relationships, and assessing the satisfaction of target customers. Explore the essential elements of product and services in customer relationships.

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