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Questions and Answers
What is the primary characteristic of durability that distinguishes consumable goods from durable goods?
What is the primary characteristic of durability that distinguishes consumable goods from durable goods?
- The length of time they provide benefits (correct)
- Their price range
- The level of convenience they offer
- The type of market they are sold in
What is a product in the context of marketing?
What is a product in the context of marketing?
- Anything that can be offered in a market for attention, acquisition, use or consumption (correct)
- Only physical goods that can be bought or sold
- Only products that satisfy a want but not a need
- Intangible goods or services only
What is the primary characteristic of shopping goods that distinguishes them from convenience goods?
What is the primary characteristic of shopping goods that distinguishes them from convenience goods?
- Their level of durability
- Their frequency of purchase
- Their price range
- The amount of information search and evaluation required prior to purchase (correct)
What is the core benefit of a product?
What is the core benefit of a product?
What is the primary characteristic of intangible products such as services?
What is the primary characteristic of intangible products such as services?
What is the primary factor to consider when setting a price for a product or service?
What is the primary factor to consider when setting a price for a product or service?
What type of goods are purchased for personal consumption?
What type of goods are purchased for personal consumption?
What are products that have identical physical characteristics that would be difficult to distinguish once purchased from one vendor to another?
What are products that have identical physical characteristics that would be difficult to distinguish once purchased from one vendor to another?
What is the primary goal of customer service in terms of product experience?
What is the primary goal of customer service in terms of product experience?
What is an augmented product?
What is an augmented product?
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