Mastering Digital Marketing Metrics and Analytics Quiz

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GiftedSparkle4920
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5 Questions

Which of the following is NOT one of the three axes for data analysis mentioned in the text?

Visitor engagement

When was the first web analytics tool, WebTrends, born?

1993

What is the main mission of data analysis mentioned in the text?

To obtain necessary information for decision making

What type of profile did digital analysts mainly have during the Web Analytics 1.0 era?

Technical

What were the main sources of data during the Web Analytics 1.0 era?

Online log systems

Test your knowledge of digital marketing metrics and analytics in this quiz. Learn about the metrics used for data analysis purposes, including user acquisition, user behavior, customer conversion, and loyalty. Gain insights into how to obtain necessary information for decision making in your business.

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