Questions and Answers
Which of the following is NOT one of the three axes for data analysis mentioned in the text?
Visitor engagement
When was the first web analytics tool, WebTrends, born?
1993
What is the main mission of data analysis mentioned in the text?
To obtain necessary information for decision making
What type of profile did digital analysts mainly have during the Web Analytics 1.0 era?
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What were the main sources of data during the Web Analytics 1.0 era?
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Study Notes
Data Analysis Axes
- The three axes for data analysis are Descriptive, Diagnostic, and Predictive
Web Analytics History
- The first web analytics tool, WebTrends, was born in 1995
Mission of Data Analysis
- The main mission of data analysis is to turn data into actionable insights
Web Analytics 1.0 Era
- Digital analysts mainly had a technical profile during this era
- The main sources of data during this era were Web server logs and Web beacons
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Description
Test your knowledge of digital marketing metrics and analytics in this quiz. Learn about the metrics used for data analysis purposes, including user acquisition, user behavior, customer conversion, and loyalty. Gain insights into how to obtain necessary information for decision making in your business.
