Marketing Communications Mix and Social Media Advantages & Disadvantages

Which of the following is NOT a disadvantage of using social media for marketing?

What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?

In the Brand level marketing communications decision-making process, which step comes after setting objectives?

Which of the following is a consumer sales promotion technique?

What is a key element of designing a media strategy for a company?

Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?

What type of advertising appeal does company x primarily use based on the provided information?

What is the formula for calculating CPM (Cost Per Mille) according to the provided information?

Which element of benefit positioning focuses on the practical or functional benefits that a product offers?

What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?