Marketing Communications Mix and Social Media Advantages & Disadvantages

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10 Questions

Which of the following is NOT a disadvantage of using social media for marketing?

Interactions with followers

What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?

Attractiveness/Appeal

In the Brand level marketing communications decision-making process, which step comes after setting objectives?

Budgeting

Which of the following is a consumer sales promotion technique?

Couponing

What is a key element of designing a media strategy for a company?

Placement of the advertising message

Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?

Relative advantage

What type of advertising appeal does company x primarily use based on the provided information?

Humorous appeal

What is the formula for calculating CPM (Cost Per Mille) according to the provided information?

Cost of ad × circulation ÷ 1000

Which element of benefit positioning focuses on the practical or functional benefits that a product offers?

Functional benefit

What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?

Emphasizing great taste and a wide range of flavors

Test your knowledge of marketing communications mix and the advantages and disadvantages of using social media for business. This quiz covers topics like advertising, public relations, sales promotion, direct marketing, personal selling, and social media advantages and disadvantages.

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