Questions and Answers
Which social media network has launched a placed-based app to compete with foursquare?
What is the name of the placed-based app launched by Facebook?
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Which social media network is committed to location-based services?
Which of the following is NOT mentioned as a location-based service used by smartphone users?
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Which organizations are mentioned as offering incentives to customers who check in with their placed-based app?
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Which of the following is NOT mentioned as a location-based service used by smartphone users?
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What is the name of the app launched by Facebook to compete with foursquare?
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Which organization offers incentives to customers who check in with their placed-based app?
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Which social media network is committed to location-based services?
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Which of the following is NOT a mobile scanning device mentioned in the text?
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Study Notes
Location-Based Services
- Facebook launched a place-based app to compete with Foursquare.
- The name of the app launched by Facebook is "Places".
- Facebook is committed to location-based services.
- Organizations such as Starbucks and McDonald's offer incentives to customers who check in with their place-based app.
Location-Based Services Not Mentioned
- NFC (Near Field Communication) is NOT mentioned as a location-based service used by smartphone users.
Note: NFC is a mobile scanning device that is not mentioned in the text.
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Description
Test your knowledge on the latest trends in integrated marketing communications, including place-based apps and mobile scanning devices. Find out how Facebook's new app is competing with foursquare and revolutionizing the way we connect with friends.
