Imagined Audience in Social Networks

Macro-level factors, such as social norms, roles, and technological infrastructure, and micro-level factors, such as motivation, attitude, social skills, and internet skills.

Social networks systems make it difficult to establish a real target market due to the convenience of sharing large quantities of information and the determination of web content, leading to trouble in determining the target market. This can lead to limitations in managing a large number of relationships at once, despite the ability to engage with a huge and varied target market.

Social norms formed by online services can manipulate the imagined audience, with some sites supporting the use of real names or pseudonyms, and others encouraging relationships between offline networks or strangers connected through hobbies and interests.

<p>The features of a site or service can impact the audience, with curators or algorithms that intervene in content presentation influencing who is in one's actual audience. Examples of 'audience-feedback mechanisms' include posts broadcasting to all followers on Twitter or algorithm-driven audience influence on Facebook.</p> Signup and view all the answers

<p>Ethnographic studies reveal that the imagined audience is influenced by environmental and individual factors, with producers and users imagining audiences based on experiences, personal projections, and industry knowledge. This has implications for understanding the complex and variable nature of the imagined audience.</p> Signup and view all the answers

<p>The imagined audience</p> Signup and view all the answers

<p>Mediated communication, such as letter and email writing or talking on the phone</p> Signup and view all the answers

<p>Their managers</p> Signup and view all the answers

<p>To recognize actions, understandings, and methods related to the imagined target market</p> Signup and view all the answers

<p>The use of an overviewed imagined audience</p> Signup and view all the answers