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Imagined Audience in Social Networks
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Imagined Audience in Social Networks

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Questions and Answers

What two levels of factors contribute to the formation of an imagined audience, and what are some examples of each?

Macro-level factors, such as social norms, roles, and technological infrastructure, and micro-level factors, such as motivation, attitude, social skills, and internet skills.

How do social networks systems make it difficult to establish a real target market, and what are some consequences of this difficulty?

Social networks systems make it difficult to establish a real target market due to the convenience of sharing large quantities of information and the determination of web content, leading to trouble in determining the target market. This can lead to limitations in managing a large number of relationships at once, despite the ability to engage with a huge and varied target market.

What role do social norms formed by online services play in shaping the imagined audience, and how do different platforms influence this?

Social norms formed by online services can manipulate the imagined audience, with some sites supporting the use of real names or pseudonyms, and others encouraging relationships between offline networks or strangers connected through hobbies and interests.

How do the features of a site or service impact the audience, and what are some examples of 'audience-feedback mechanisms'?

<p>The features of a site or service can impact the audience, with curators or algorithms that intervene in content presentation influencing who is in one's actual audience. Examples of 'audience-feedback mechanisms' include posts broadcasting to all followers on Twitter or algorithm-driven audience influence on Facebook.</p> Signup and view all the answers

What do ethnographic studies of the television industry and online services reveal about the imagined audience, and what are some implications of these findings?

<p>Ethnographic studies reveal that the imagined audience is influenced by environmental and individual factors, with producers and users imagining audiences based on experiences, personal projections, and industry knowledge. This has implications for understanding the complex and variable nature of the imagined audience.</p> Signup and view all the answers

What is the main concept that the article focuses on in the context of social networks?

<p>The imagined audience</p> Signup and view all the answers

In what type of communication is the imagined audience more dependent, according to the article?

<p>Mediated communication, such as letter and email writing or talking on the phone</p> Signup and view all the answers

Who do specialist reporters often consider as their imagined audience, according to the article?

<p>Their managers</p> Signup and view all the answers

What is the purpose of qualitative techniques such as monitoring, material evaluation, and interviews in the context of the imagined audience?

<p>To recognize actions, understandings, and methods related to the imagined target market</p> Signup and view all the answers

In what context do daily users of social networks engage in interaction, self-presentation, and keeping connections, according to the article?

<p>The use of an overviewed imagined audience</p> Signup and view all the answers

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