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Questions and Answers
What two levels of factors contribute to the formation of an imagined audience, and what are some examples of each?
Macro-level factors, such as social norms, roles, and technological infrastructure, and micro-level factors, such as motivation, attitude, social skills, and internet skills.
How do social networks systems make it difficult to establish a real target market, and what are some consequences of this difficulty?
Social networks systems make it difficult to establish a real target market due to the convenience of sharing large quantities of information and the determination of web content, leading to trouble in determining the target market. This can lead to limitations in managing a large number of relationships at once, despite the ability to engage with a huge and varied target market.
What role do social norms formed by online services play in shaping the imagined audience, and how do different platforms influence this?
Social norms formed by online services can manipulate the imagined audience, with some sites supporting the use of real names or pseudonyms, and others encouraging relationships between offline networks or strangers connected through hobbies and interests.
How do the features of a site or service impact the audience, and what are some examples of 'audience-feedback mechanisms'?
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What do ethnographic studies of the television industry and online services reveal about the imagined audience, and what are some implications of these findings?
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What is the main concept that the article focuses on in the context of social networks?
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In what type of communication is the imagined audience more dependent, according to the article?
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Who do specialist reporters often consider as their imagined audience, according to the article?
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What is the purpose of qualitative techniques such as monitoring, material evaluation, and interviews in the context of the imagined audience?
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In what context do daily users of social networks engage in interaction, self-presentation, and keeping connections, according to the article?
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