Future Trends in Marketing: 7 Predictions

Increasing complexity in consumer purchasing decisions

Consumers are using a mix of media for shopping decisions

Growing availability of big data and social media

<p>They value tradition and craftsmanship</p> Signup and view all the answers

<p>Moving towards personalized medication based on individual differences</p> Signup and view all the answers

<p>Delivering targeted ads using WhatsApp user phone numbers</p> Signup and view all the answers

<p>To avoid hefty fines and maintain customer loyalty</p> Signup and view all the answers

<p>Companies are learning about individuals to target them effectively</p> Signup and view all the answers

<p>Justifying and measuring the impact of their decisions</p> Signup and view all the answers

<p>Digital technology is improving measurement accuracy</p> Signup and view all the answers

<p>Increasing complexity in consumer purchasing decisions</p> Signup and view all the answers

<p>More prevalent due to big data, social media, and flexible manufacturing</p> Signup and view all the answers

<p>Consumers purchase products with a mix of emotions and rationale</p> Signup and view all the answers

<p>Enabling companies to offer customized products and designs</p> Signup and view all the answers

<p>Personalized medication based on differences such as age, sex, weight, and medical history</p> Signup and view all the answers

<p>To avoid hefty fines, lost loyalty, and business from customers</p> Signup and view all the answers

<p>WhatsApp giving Facebook users' phone numbers for targeted ads</p> Signup and view all the answers

<p>Helps companies target and communicate effectively based on individual preferences</p> Signup and view all the answers

<p>Difficulty in measuring online activity accurately</p> Signup and view all the answers

<p>Digital technology is improving measurement capabilities</p> Signup and view all the answers