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Questions and Answers
According to psychologist Daniel Katz, attitudes facilitate:
According to psychologist Daniel Katz, attitudes facilitate:
- cognitive dissonance
- individual isolation
- emotional suppression
- social behaviour (correct)
Attitude Object (Ao) refers to:
Attitude Object (Ao) refers to:
- specific type of object
- only physical objects
- anything towards which one has an attitude (correct)
- abstract ideas only
Attitudes about products can reflect:
Attitudes about products can reflect:
- only societal values
- marketer's values
- our own values (correct)
- government regulations
Attitude Functions include Utilitarian, which is based on:
Attitude Functions include Utilitarian, which is based on:
What are the components of attitudes according to the text?
What are the components of attitudes according to the text?
Which type of attitude relates to self-concept and social identity?
Which type of attitude relates to self-concept and social identity?
What are the levels of commitment to an attitude mentioned in the text?
What are the levels of commitment to an attitude mentioned in the text?
What is the lowest level of attitude formed, according to the text?
What is the lowest level of attitude formed, according to the text?
Which model explains the sequence of attitude formation?
Which model explains the sequence of attitude formation?
What are the types of learning attitudes mentioned in the text?
What are the types of learning attitudes mentioned in the text?
Which function of attitudes arises from the need for order, structure, or meaning?
Which function of attitudes arises from the need for order, structure, or meaning?
What is the High Involvement Hierarchy in attitude formation?
What is the High Involvement Hierarchy in attitude formation?
What does the Low Involvement Strategy in attitude formation involve?
What does the Low Involvement Strategy in attitude formation involve?
What are the types of compliance mentioned in the text?
What are the types of compliance mentioned in the text?
According to cognitive dissonance theory, how do people resolve inconsistencies in attitudes or behaviors?
According to cognitive dissonance theory, how do people resolve inconsistencies in attitudes or behaviors?
What does the Theory of Reasoned Action consider in addition to attitudes, to improve predictability?
What does the Theory of Reasoned Action consider in addition to attitudes, to improve predictability?
In the context of attitude formation, what does self-perception theory posit?
In the context of attitude formation, what does self-perception theory posit?
What do levels of commitment to an attitude include, with identification leading to a stronger attachment through imitation or admiration?
What do levels of commitment to an attitude include, with identification leading to a stronger attachment through imitation or admiration?
What does balance theory propose in relation to attitudes and consistency?
What does balance theory propose in relation to attitudes and consistency?
What do the latitudes of acceptance and rejection, related to social judgment theory, indicate?
What do the latitudes of acceptance and rejection, related to social judgment theory, indicate?
What do multi-attribute attitude models assume about a consumer's attitude towards an object?
What do multi-attribute attitude models assume about a consumer's attitude towards an object?
What does the Fishbein Model measure in relation to consumer attitudes and behaviors?
What does the Fishbein Model measure in relation to consumer attitudes and behaviors?
What does social judgment theory propose about assimilation of new information?
What does social judgment theory propose about assimilation of new information?
What does the Theory of Reasoned Action measure?
What does the Theory of Reasoned Action measure?
What does Attitude towards the Act of Buying refer to?
What does Attitude towards the Act of Buying refer to?
What is the central goal of marketing communication according to Attitude Change & Interactive Communications Persuasion?
What is the central goal of marketing communication according to Attitude Change & Interactive Communications Persuasion?
What are the factors affecting persuasiveness of messages according to the text?
What are the factors affecting persuasiveness of messages according to the text?
What does Attitude Change Message Creation involve?
What does Attitude Change Message Creation involve?
What components are included in the Communication Model mentioned in the text?
What components are included in the Communication Model mentioned in the text?
What does the Uses and Gratifications Theory highlight?
What does the Uses and Gratifications Theory highlight?
Why is credibility important for the message source according to the text?
Why is credibility important for the message source according to the text?
When are emotional appeals often used according to the text?
When are emotional appeals often used according to the text?
What does Source Credibility refer to?
What does Source Credibility refer to?
What do Emotional vs Rational Appeals depend on according to the text?
What do Emotional vs Rational Appeals depend on according to the text?
What does the Uses and Gratifications Theory highlight?
What does the Uses and Gratifications Theory highlight?
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Study Notes
Marketing Communication and Consumer Behavior
- Theory of Reasoned Action considers social pressure and attitude towards buying a product to measure behavioral intention.
- Attitude towards the Act of Buying is the perceived consequences and feelings about purchasing.
- Attitude Change & Interactive Communications Persuasion is the active attempt to change attitudes, a central goal of marketing communication.
- Factors affecting persuasiveness of messages include target and source characteristics, message content, and cognitive route.
- Attitude Change Message Creation involves determining the message, media, and characteristics of the target market.
- Communication Model includes source, message, medium, receiver, and feedback, with potential for noise and barriers.
- Uses and Gratifications Theory highlights consumers' active use of media to satisfy needs beyond information.
- The Message Source: Credibility is important, and a source's perceived expertise and trustworthiness can influence consumer behavior.
- Emotional vs Rational Appeals depend on the product and consumer relationship, with emotional appeals often used for charitable organizations.
- Source Credibility: A communications source's perceived expertise, objectivity or trustworthiness.
- Emotional vs Rational Appeals depend on the product and consumer relationship, with emotional appeals often used for charitable organizations.
- Emotional vs Rational Appeals depend on the product and consumer relationship, with emotional appeals often used for charitable organizations.
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