Digital Marketing Strategy and Differentiation Quiz

To explain how your product solves customers’ problems or improves their situation

To provide direction, guide techniques, and measure results

A semi-fictional representation of the ideal customer based on market research

<p>To enable real-time analysis and understanding of customer behavior</p> Signup and view all the answers

<p>Obtaining favorable publicity and building corporate image</p> Signup and view all the answers

<p>Social media marketing</p> Signup and view all the answers

<p>Notifying visitors when gathering user information and seeking explicit consent</p> Signup and view all the answers

<p>To register identifying symbols and signify business registration</p> Signup and view all the answers

<p>Using data for advertising and targeting/retargeting</p> Signup and view all the answers

<p>Ensuring companies do not infringe on existing copyright law protection</p> Signup and view all the answers

<p>Allegations made on products and advertising</p> Signup and view all the answers

<p>Improve the customer relationship and enrich the customer experience</p> Signup and view all the answers

<p>Improving efficiency in work processes and saving costs</p> Signup and view all the answers

<p>The company is legally obligated to inform customers and the public</p> Signup and view all the answers

<p>Ensuring that companies do not infringe on existing copyright law protection</p> Signup and view all the answers

<p>Using data for advertising and targeting/retargeting</p> Signup and view all the answers

<p>Customer satisfaction and loyalty</p> Signup and view all the answers

<p>Using sell-out information to measure a brand's sales within a category and competitors' market share</p> Signup and view all the answers

<p>Brand presence in consumers' minds</p> Signup and view all the answers

<p>Awareness, reach, influence/engagement, and brand activity/UX</p> Signup and view all the answers

<p>Cost of retention is usually lower than acquisition costs</p> Signup and view all the answers

<p>Website traffic, search volume, media monitoring, cost of acquisition, conversions, and customer lifetime value</p> Signup and view all the answers

<p>Divides the market into distinct groups based on demographics, geographics, psychographics, and behavioral characteristics</p> Signup and view all the answers

<p>Geographic, demographic, psychographic, behavioral, and multiple segmentation</p> Signup and view all the answers

<p>It impacts sales and messages received, as seen in Google search results using location data for nearby recommendations</p> Signup and view all the answers

<p>Operating characteristics, purchasing approaches, situational factors, and personal characteristics</p> Signup and view all the answers

<p>Geographical, economic, political/legal, and cultural factors</p> Signup and view all the answers

<p>Economic, political/legal, and cultural factors, such as income level and crisis, for population segmentation</p> Signup and view all the answers

<p>To represent ideal customers based on data and research</p> Signup and view all the answers

<p>Inbound marketing</p> Signup and view all the answers

<p>The pathway that customers follow when considering making a purchase</p> Signup and view all the answers

<p>Product, Price, Place, and Promotion</p> Signup and view all the answers

<p>Sales promotion</p> Signup and view all the answers

<p>Roots, competitors, consumer audience insight, functional benefits, emotional benefits, reasons to believe/personality/values, and unique selling proposition/brand discriminator</p> Signup and view all the answers

<p>Value proposition and differentiation</p> Signup and view all the answers

<p>Value proposition</p> Signup and view all the answers

<p>Brand identity, equity, recognition, awareness, engagement, loyalty, advocacy, market share, and margin</p> Signup and view all the answers

<p>Positioning</p> Signup and view all the answers

<p>Apple's product and service differentiation, and Coca Cola's image differentiation</p> Signup and view all the answers

<p>Differentiation</p> Signup and view all the answers

<p>The company's roots/history, target audience, competitors, consumer insight, functional benefit, emotional benefit, reasons to believe, personality/values, unique selling proposition/discriminator, and brand essence</p> Signup and view all the answers

<p>Brand identity, equity, recognition, awareness, engagement, loyalty, advocacy, market share, and margin</p> Signup and view all the answers

<p>Value proposition and differentiation</p> Signup and view all the answers

<p>Value proposition</p> Signup and view all the answers

<p>Brand identity, equity, recognition, awareness, engagement, loyalty, advocacy, market share, and margin</p> Signup and view all the answers

<p>Points of parity and points of difference</p> Signup and view all the answers

<p>Product, service, channels, people, and image</p> Signup and view all the answers

<p>Roots, competitors, consumer audience insight, functional benefits, emotional benefits, reasons to believe/personality/values, and unique selling proposition/brand discriminator</p> Signup and view all the answers

<p>Positioning</p> Signup and view all the answers

<p>The full mix of benefits on which a brand is differentiated and positioned</p> Signup and view all the answers

<p>Brand identity, equity, recognition, awareness, engagement, loyalty, advocacy, market share, and margin</p> Signup and view all the answers

<p>Sales, ROI, brand experience, and net promoter score</p> Signup and view all the answers

<p>Increasing market share and achieving a 30% engagement rate on social media related to new services</p> Signup and view all the answers

<p>Apple</p> Signup and view all the answers

<p>Coca Cola</p> Signup and view all the answers

<p>Value proposition</p> Signup and view all the answers

<p>Points of parity and points of difference</p> Signup and view all the answers