Corporate Social Responsibility and Brand Concepts
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Questions and Answers

What does the pyramid of corporate social responsibility portray as the foundation for the other responsibilities?

  • Legal obedience
  • Economic performance (correct)
  • Ethical behavior
  • Philanthropic acts
  • What is the value of a company or brand name referred to as?

  • Brand differentiation
  • Brand identity
  • Brand loyalty
  • Brand equity (correct)
  • Which term refers to consistent preference for one brand over all others?

  • Brand image
  • Brand loyalty (correct)
  • Brand equity
  • Brand differentiation
  • What is the term used for the group of people or organizations for which an organization designs and maintains a marketing mix?

    <p>Target market</p> Signup and view all the answers

    According to consumer expectations of their decision and buying-related experiences, what is the study of a sample flow model of CRM system about?

    <p>Understanding customer relationships</p> Signup and view all the answers

    Which component of environmental scanning involves identifying the most valuable customers and understanding their needs?

    <p>Identifying the most valuable customers and understanding their needs</p> Signup and view all the answers

    What are examples of social factors that can influence consumer behavior?

    <p>Values, social media</p> Signup and view all the answers

    Which factor refers to the processes a consumer uses to make purchase decisions?

    <p>Consumer behavior</p> Signup and view all the answers

    What is perceived value in consumer decision making?

    <p>The value a consumer expects to obtain from a purchase</p> Signup and view all the answers

    In the traditional consumer decision-making process, what comes after 'information search'?

    <p>Evaluation of alternatives</p> Signup and view all the answers

    Which factor involves the development of feelings of ownership without actually owning the product?

    <p>Psychological ownership</p> Signup and view all the answers

    What do political and legal factors in consumer behavior refer to?

    <p>Laws, regulatory agencies</p> Signup and view all the answers

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