Consumer Behavior Unit 3 Study Guide Quiz

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By ChasteGray

Quiz

Flashcards

39 Questions

What is consumer behavior?

Why is studying consumer behavior important for marketers?

What is an example of complex buying behavior?

When does dissonance-reducing buying behavior occur?

What is the term for purchases made with very little consumer involvement?

What influences consumer behavior for expensive products like houses or cars?

What is the stage when a customer becomes aware that they have a need for a product or service?

What is the term for the stage when a customer is comparing options to make the best choice?

What refers to a business’ ability to keep customers active from one period into another?

Which moment of truth refers to the moment when a consumer engages in research of a product to determine what products will make their short list of possible products?

What is the term for when a consumer evaluates how well the product meets their needs?

What is the importance of the Initial Consideration Set?

What influences consumer behavior in industries like fashion or food?

What influences consumer behavior based on what family members, classmates, and acquaintances think or do?

What is the term for purchases made not because the consumer wasn’t satisfied with the previous one, but because they seek variety?

What is the stage when buying behavior turns into action?

What type of buying behavior is encountered when consumers have difficulty determining the differences between brands and may experience 'dissonance'?

Which of the following is an example of complex buying behavior?

What is the term for purchases made with very little consumer involvement?

When does habitual buying behavior typically occur?

What influences consumers to choose between various options?

In what type of buying behavior are consumers highly involved in the purchase process and conduct research before committing to a high-value investment?

What is the term for purchases made not because the consumer wasn’t satisfied with the previous one, but because they seek variety?

What refers to a business’ ability to keep customers active from one period into another?

What are important consumer behavior questions marketers need to answer when developing a marketing mix?

What is the term for the stage when a customer becomes aware that they have a need for a product or service?

What influences consumers’ behavior while researching and shopping?

What is the term for the stage when a customer is comparing options to make the best choice?

What is the term for purchases made not because the consumer wasn’t satisfied with the previous one, but because they seek variety?

What refers to a business’ ability to keep customers active from one period into another?

What influences consumer behavior for expensive products like houses or cars?

What is the term for purchases made with very little consumer involvement?

When does dissonance-reducing buying behavior occur?

What influences consumer behavior in industries like fashion or food?

Why is studying consumer behavior important for marketers?

What is the stage when a customer becomes aware that they have a need for a product or service?

What is the importance of the Initial Consideration Set?

What is the term for when a consumer evaluates how well the product meets their needs?

What is the term for the moment when a consumer engages in research of a product to determine what products will make their short list of possible products that meet their needs?

Description

Test your knowledge of consumer behavior with this unit 3 study guide quiz. Explore 8 essential concepts, including the definition of consumer behavior and its significance to marketers. Sharpen your understanding of the factors influencing consumer purchasing decisions.

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