Consumer Behavior Study Overview
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Consumer Behavior Study Overview

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@IndustriousBodhran

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Questions and Answers

What is the primary focus of consumer behavior?

  • Understanding supply chain logistics
  • Monitoring competitor actions
  • Analyzing marketing mix elements only
  • Studying how consumers select, purchase, use, and dispose of products (correct)

    • Which of the following is NOT a part of consumer behavior activities?

  • Selling products to trade customers
  • Using available resources wisely
  • Making decisions before purchasing products
  • Evaluating the effectiveness of marketing campaigns (correct)

    • What does studying consumer behavior help marketers do?

  • Focus on competitors' strategies
  • Ignore consumer preferences
  • Avoid adapting to changing consumer trends
  • Create personalized marketing messages (correct)

    • Who are considered as trade customers in consumer behavior?

    <p>Manufacturers, wholesalers, distributors, retailers</p> Signup and view all the answers

    Why is it important for marketers to identify the target market in consumer behavior?

    <p>To tailor marketing efforts accordingly</p> Signup and view all the answers

    Who becomes a consumer?

    <p>The person or group that uses a product</p> Signup and view all the answers

    What is the main difference between a buyer and a consumer?

    <p>A buyer doesn't necessarily use the product, a consumer does</p> Signup and view all the answers

    What does an institutional buyer typically refer to?

    <p>An organization that buys products or services for internal use</p> Signup and view all the answers

    In the context of consumer behavior research, what does mixed methods refer to?

    <p>Using both qualitative and quantitative research methods</p> Signup and view all the answers

    What is the final step in the consumer research process for qualitative research?

    <p>Prepare Report</p> Signup and view all the answers

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