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Consumer Behavior Study Overview

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Questions and Answers

What is the primary focus of consumer behavior?

Understanding supply chain logistics
Monitoring competitor actions
Analyzing marketing mix elements only
Studying how consumers select, purchase, use, and dispose of products (correct)

Which of the following is NOT a part of consumer behavior activities?

Selling products to trade customers
Using available resources wisely
Making decisions before purchasing products
Evaluating the effectiveness of marketing campaigns (correct)

What does studying consumer behavior help marketers do?

Focus on competitors' strategies
Ignore consumer preferences
Avoid adapting to changing consumer trends
Create personalized marketing messages (correct)

Who are considered as trade customers in consumer behavior?

Manufacturers, wholesalers, distributors, retailers (B) Signup and view all the answers

Why is it important for marketers to identify the target market in consumer behavior?

To tailor marketing efforts accordingly (A) Signup and view all the answers

Who becomes a consumer?

The person or group that uses a product (C) Signup and view all the answers

What is the main difference between a buyer and a consumer?

A buyer doesn't necessarily use the product, a consumer does (D) Signup and view all the answers

What does an institutional buyer typically refer to?

An organization that buys products or services for internal use (C) Signup and view all the answers

In the context of consumer behavior research, what does mixed methods refer to?

Using both qualitative and quantitative research methods (B) Signup and view all the answers

What is the final step in the consumer research process for qualitative research?

Prepare Report (D) Signup and view all the answers