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Consumer Behavior Study Overview

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Questions and Answers

What is the primary focus of consumer behavior?

Understanding supply chain logistics

Monitoring competitor actions

Analyzing marketing mix elements only

Studying how consumers select, purchase, use, and dispose of products (correct)

Which of the following is NOT a part of consumer behavior activities?

Selling products to trade customers

Using available resources wisely

Making decisions before purchasing products

Evaluating the effectiveness of marketing campaigns (correct)

What does studying consumer behavior help marketers do?

Focus on competitors' strategies

Ignore consumer preferences

Avoid adapting to changing consumer trends

Create personalized marketing messages (correct)

Who are considered as trade customers in consumer behavior?

Manufacturers, wholesalers, distributors, retailers Signup and view all the answers

Why is it important for marketers to identify the target market in consumer behavior?

To tailor marketing efforts accordingly Signup and view all the answers

Who becomes a consumer?

The person or group that uses a product Signup and view all the answers

What is the main difference between a buyer and a consumer?

A buyer doesn't necessarily use the product, a consumer does Signup and view all the answers

What does an institutional buyer typically refer to?

An organization that buys products or services for internal use Signup and view all the answers

In the context of consumer behavior research, what does mixed methods refer to?

Using both qualitative and quantitative research methods Signup and view all the answers

What is the final step in the consumer research process for qualitative research?

Prepare Report Signup and view all the answers