Consumer Behavior and Market Segmentation Quiz

Consumer behavior is a study of how individuals make decisions to spend their available resources (time, money, and effort) and consumption-related aspects such as what they buy, when they buy, and how they buy.

The paradigm shift in the manufacturer's attention has occurred from product to consumer, especially focused on consumer behavior, due to the disappearance of the seller's market and the emergence of the buyer's market.

The evaluation of marketing concept has shifted from a mere selling concept to consumer-oriented marketing, resulting in buyer behavior becoming an independent discipline.

<p>The heterogeneity among people makes understanding consumer behavior a challenging task for marketers.</p> Signup and view all the answers

<p>The growth of consumerism and consumer legislation emphasizes the importance given to the consumer in the study of consumer behavior.</p> Signup and view all the answers

<p>Consumer behavior is the study of how individuals make decisions to spend their available resources or consumption related aspects.</p> Signup and view all the answers

<p>The disappearance of the seller's market and the rise of the buyer's market led to the paradigm shift in the manufacturer's attention from product to consumer.</p> Signup and view all the answers

<p>The evaluation of marketing concept from mere selling concept to consumer-oriented marketing has resulted in buyer behavior becoming an independent discipline.</p> Signup and view all the answers

<p>The heterogeneity among people makes understanding consumer behavior a challenging task to marketers.</p> Signup and view all the answers

<p>Consumer behavior studies what individuals buy, when they buy, how they buy, etc.</p> Signup and view all the answers