12 Questions
What is consumer involvement?
The degree of personal relevance a consumer finds in a particular product category
Which type of involvement describes consumers with a very high interest in a particular product category?
Product involvement
What does the cognitive appraisal theory propose?
Specific types of appraisals can be linked to specific types of emotions
What are mood-congruent judgments influenced by?
Consumer mood
Which type of appraisal can evoke emotions related to fairness and justice?
Equity appraisal
Which type of measure asks respondents to rate their emotional states on a scale?
'PANAS' self-report measure
What is the term for the inner reasons behind human actions?
Motivations
Which need in Maslow's hierarchy focuses on basic survival like food and shelter?
Physiological
What type of motivation involves the drive to acquire products for utilitarian purposes?
Utilitarian motivation
Which theory describes consumers as addressing prioritized needs from basic survival to personal fulfilment?
Maslow's hierarchy of needs
In Maslow's hierarchy of needs, which level involves the need to be recognized as a person of worth?
Esteem
What state is described as the body naturally reacting to maintain normal bloodstream?
Homeostasis
Test your knowledge on what drives human behavior, motivations, homeostasis, self-improvement, and regulatory focus theory. Explore the inner reasons behind human actions and the pursuit of an ideal state.
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