Channel 4's Paralympics Marketing

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SubsidizedWisdom
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5 Questions

What impact did Channel 4's Paralympics work have on inclusive and accessible-driven marketing since 2012?

What was the goal of Channel 4's Paralympics work in 2012?

What is the tone of voice often seen in award-winning inclusive and accessibility work?

What is the hope for the impact of the latest inclusive and accessibility work?

What is the observation about brands and their focus on social purpose?

Description

Test your knowledge on Channel 4's inclusive and accessible-driven marketing campaigns for the Paralympics. Discover the impact of their groundbreaking work and how it has changed the portrayal of disabled individuals in advertising.

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